Robert Lawrence Balzer and Becky, ca 1980 |
Something happened once at Arthur’s. Behind the restaurant there was mall area. You had a group of California winemakers pouring their wines. How did that come about?
I said earlier that I wound up being in charge of doing P.R. stuff for the restaurant. Part of it was doing wine events. I think I remember Robert Lawrence Balzer was one of the reasons for this. And it made other people pay attention because the tasting you're thinking about was with the Sonoma County Wine Growers. I remember meeting Harvey Posert at the time who was working with the Wine Institute and these tastings benefited the local P.B.S. station. These were the ways we did events for people to come to. They were sort of P.R. and educational events because we would have that big tasting. We'd also have a press lunch. There might be a seminar in there somewhere They were ways to get people and the press to notice the restaurant. That's the way I got some writing gigs because I would invite Betty Cook and Waltrina Stovall and Dotty Griffith and Byron Harris (from the ABC affiliate). He would say “I don't write about wine.” And I would say, yeah, I know but you like wine. Come to the event. So I used those events to be P.R. vehicles for the restaurants and to meet the media and got to know a lot of media. And I was complaining that there was no local person writing that was back in the day of the Dallas Times-Herald- Two newspapers in town. Wow, go figure. So there are a lot of media people then. So I would invite them to come to the restaurants and attend these things and complain that there was there wasn't anybody locally writing about wine. Betty Cook is the person who finally said, “What would that look like?” And that's when I started doing tasting flights for the Dallas Morning News Sunday magazine. That was when both newspapers had a Sunday magazine. Both papers had to have a Sunday magazine, it was a competitive thing. As soon as the Morning News bought the Times-Herald, there went the Sunday magazines.
But Robert Balzer at the time wrote for Travel Holiday magazine and gave out the Travel Holiday restaurant awards and Arthur’s and Old Warsaw were always on the list and he would come to town. He contacted us because he would go through different cities with a group of six winemakers. And they were Michael Mondavi and Eric and Phil Wente, Rodney Strong, people like that. Principals from the wineries. And so we would do events with them. And that was again a great way for us to get to know those people and to have them see our restaurants.