A Masterful Class on Franciacorta in Dallas

Since the receding of the pandemic, the wine world has seen the starting up again of traveling shows, seminars and winemaker presentations. And of course, the return of the Master Class, on just about everything.

In today’s hyper-aggrandized environment for aspiring wine professionals, where certification is all the rage, one would think that someone like a master sommelier or master of wine could be more than capable of teaching such a class. And many are. Likewise, I’ve been in master classes led by master sommeliers who had me squirming in my seat for their lack of preparation and dissemination of faulty and incomplete material. After all, they too, are only human. But there is an expectation around an event like a master class, that one who attends such a seminar comes away having greater knowledge of the subject than what he or she had before such an experience. It isn’t necessary that such a class be taught by a master, but it should be handled by someone who has mastery of the subject and is fully capable of communicating the necessary information.

The Franciacorta Guy and his Mission to Win in America

Giulio Galli, enjoying a panino with his Franciacorta, at Il Sogno in San Antonio

What is it like to take on a project like Franciacorta in America, to grow its base? Over the past decade, one man has made that his mission, to win over sparkling wine lovers to Franciacorta. And his efforts have yielded positive results.

I’m sharing some panini and a bottle of Bellavista Rosé with Giulio Galli, the Franciacorta Guy, and we’re talking about his strategic plan. From the information given to him by the Franciacorta consorzio back in Italy, the wines he looks after (as American partner to Italian owner Vittorio Moretti), Bellavista and Contadi Castaldi, account for 40% of the sales of Franciacorta in America. That would make him and the wineries he represents one big bad mother. He’s the guy with a business plan who has worked it for the past decade and, by most accounts, has been successful.

Will the real Franciacorta please stand up?

I’ve got good news and I’ve got bad news. The good news is that young, urban wine lovers are really enjoying Franciacorta. The bad news is, many folks still don’t know what exactly Franciacorta is, including some producers.

First off, Franciacorta isn’t Champagne. And Franciacorta isn’t Prosecco. And Franciacorta isn’t something in between Champagne and Prosecco. I’ve heard all of those recently in tastings, and I cringed more than slightly.

Let me dip my pole in the pond and see if we can muddy the water even further.

Franciacorta's "little" problem

“I just don’t get Franciacorta,” the tall lady muttered to her friend at a recent reception. Her friend was pouring all manner of cool wines from Germany, Austria and France. Grower Champagnes chilled in iced trays, alongside Franciacorta. I wondered why she said that, but I was in full-introvert mode, and was in no shape to investigate her motives.

Bursting the Bubble - The Battle for the Luxury Sparkling Wine Market

July. Slow period. Vacations. Nothing much happening. Right?

If you think this is the case, then go right ahead. But right now major campaigns have been launched to capture a share of the lucrative sparkling wine market. I came across two wineries with similar looks to their rebranding efforts. It got me to thinking, “What is going on here?

Franciacorta vs. the World

Maybe it was the way he raised the glass when he toasted the group at our gathering. Perhaps it was the conversation we had about my next trip to Italy and where I was going. Or maybe he had grown used to it, after all these years. He was one of the most powerful men in Italy and he had chosen, when building his empire, to put his beloved Franciacorta on the map. He had accomplished a lot in his life on this earth, but Franciacorta wasn’t quite yet a household name.

Franciacorta, ah Franciacorta. If you were to ask most Americans they wouldn’t be able to tell you what it was, let alone where it came from. Perhaps in Denmark or Singapore the educated masses there know better how to distinguish this sparkling wine in a bottle, but most of the world is still painfully ignorant.

There are reasons, for sure.

Franciacorta is like the tall gangly middle child, nestled between her older sibling Champagne and the cute youngest child, Prosecco. While the eldest has had more experience and is wiser to the ways of the world, and the baby is cute and cuddly, Franciacorta's beauty often goes unnoticed.

Great Meal Moment: "Feed me! Feed me!"

Folks who know me know I’m not a BIG MEAT kind of guy. I’ve been steadily progressing back to my hippie days in the ‘70’s, when the life was simpler, more natural and meatless. But in Italy, that’s a different story.

After a harrowing couple of days in the Langhe, what with the snow and ice and the hassle of getting down the hill we made it to Franciacorta-land. Wonderful respite from the cold. I missed a couple of meals too. So when our host, Alberto, recommended we go to their Tuscan styled restaurant near the hotel, my colleague and I were game. And what better way to unwind from a whirlwind trip through the frozen tundra of the Langhe than to share the classic steak of Tuscany?

Assembling a Rainbow, Brick by Brick

Imagine driving out of a pounding snow storm, ice everywhere, drifts of snow, soaked shoes and gloves, miserably cold. And then to arrive at a place where the sun is shining, the snow still cavorting in the upper ranges. A moment of respite, not from Nebbiolo but from Winter. Sure enough we’d be back in the thick of it the next day, but for now we are looking over the amphitheater-like plain leading down to Lake Iseo. It truly is a beautiful view on many levels. For the moment I am focused on the warmth the sun is spreading about us.

We are in the land of Franciacorta for a short time; playing hooky from Piemonte, just to clear the palate, warm up a little and learn more about some of the greatest sparkling wines of Italy and the world.

How easy it is. If one were in Burgundy and needing a Champagne fix, it would be about the same distance, somewhere around 150 miles. Another parallel I had never thought about.