I feel soiled. I was just going in to break bread with old and new colleagues, nothing too earth shattering.After obligatory appetizers during a reception period (unripe melon and over salty “S.Daniele” prosciutto, caprese salad with mealy, mushy, tasteless tomato, meatballs that tasted more like sawdust than meat) I opted for something simple, “Spaghettini al Pomodoro”. Well, the spaghettini was spaghetti and it wasn’t imported, tasted like some off brand from China. The sauce, which this time of the year should be fresh and bright, was brown and lifeless, the overcooked noodles lying listlessly in a pool of the bloody soup. Good thing I asked them to forgo the garlic, eh? I really showed them.
I was sitting with the CEO of a major import company, with his managers arranged around the table with our people. The CEO, in the business for 40 or so years, told a story of a mid-western retailer that they had opted-out of doing business with. Seemed it was cheaper to not do business with them than to bow to their unusual demands and slotting fees. After a few years the retailer wanted the CEO to take a meeting with him so they could discuss their future business. Now, the CEO can tell a pretty good story and he told it like this.
“So I go into this office with this big shot retailer, who thinks he’s the only game in town, and it was a big town. And these guys were used to getting their way. This was a city that had very few rules, and the way to do business in this place hadn’t changed since before prohibition. Someone always had their hand in your pocket, it was just a matter of how deep you’d let them go. I look at this retailer and I ask him why he called this meeting. He looks me over, a cigar in the corner of his mouth, and tells me it was time for my company to make retribution and restitution. He figures he lost so much money not doing business with us and he has it figured out to the dime. This galumph wants me to hand him a wad of money, thousands and thousands of dollars, to be able to get back in the ring. That was the retribution part. Then, if I go along with that he would be expecting me to come up with, in addition to that, more dough to sweeten the pot on going forward in the future with him on the deals. That was the restitution part. I gotta tell you, I was flabbergasted that this guy had the stones to think he could dictate the terms to me. After all, I come from a big city too, bigger than his g*ddam meat-packing town. And I was gonna have nothin’ to do with this clown. So I walked away from it, and saved my company even more thousands of dollars and untold grief in dealing with these kinds of shake-down characters.”I had heard stories like this from the older guys, but this one seemed so timely. We were sitting in the back room of a restaurant eating overpriced and inferior food, with little or no chance of doing business with the restaurant. Seems after all these years of doing business in good faith, hot shot deliveries at all times of the year and special favors, now this restaurant owner wants the suppliers to come to his place at the end of every month and run their credit cards for $5-10 a case for every wine he buys from them. Very illegal, but no way to actually catch anyone in the act. It’s a business we run, not walk, away from. And don’t look back.
All that and a crappy plate of spaghetti al pomodoro? Say, it ain’t so, Joe.
In my home base, there have been a bunch of so-called Italian places failing lately. Some, for reasons of high rent, some because they just haven’t had the traffic. I think more than a few of them just haven’t gotten it yet. If you’re a place with a $4.99 all-the-spaghetti-you-can-eat place, you’re going to go looking for the cheapest ingredients, because the folks coming into that kind of spot don’t care. But if you’re charging $20 for a plate of pasta, there is no excuse for using inferior ingredients. I had one restaurant owner argue with me that people here don’t know the difference. And he came from a place where pasta and pizza reach their highest expressions. He argued with me, as if I (or the poor lugs that came in there) didn’t have a shred of a clue as to how the real food should taste. Lots of sauce, lots of garlic, lots of (Argentinean) cheese. The place is shuttered. He claims his wine business was too demanding and he had to spend more time on it. Yesterday, I saw a display of his wine being closed out in a store. Guess he’s not batting so well these days. But what do we know? We’re all just a bunch of idiots. Or maybe that was retribution for his pride and arrogance?
It’s not that hard. Last month, all over Italy, we didn’t have a bad meal. From the little buco of an osteria in Rome to the one star Michelin in the Maremma. People in Italy have a higher regard for their palates and they have developed a higher sense of taste and more specifically, the quality of taste, and have higher expectations.
Perhaps one of the reasons is that cooking at home in Italy is at a very high level, and for the restaurant in Italy to survive, they have to meet or exceed the standards of the home kitchen. Here in the US, while it is changing, the home kitchen still hasn’t developed so evenly. In recent years, it has slid backwards in many households with pre-made foods invading the freezer and the microwave substituting for the range and the hearth.
But a simple bowl of pasta, how in the name of Mary can they screw it up here so often?These same folks we were having dinner with, a few weeks ago, they had a winemaker in town, making the rounds. One of the places we stopped in , they invited us back after we did our day, come in for dinner. I bowed out, was preparing to go to Italy the next day, but a handful (5-7) folks went on over to the place in the late evening. Seems the chef talked to them, said he would prepare a few things and bring them out. A few hours ( and plates) later, when all was said and done, they asked for the bill. $1100. Maybe $150 of that in wine.
Now that night, I was told, the dining room was not too full. But that night, the restaurant made their number. Unfortunately those folks will never, ever return.
About ten years ago in another city I had a winemaker and his family in town. We were supposed to do a winemaker dinner, but the restaurant didn’t promote it. So the owner, said, no problem, he’d invite a few friends and we’d all have dinner. And we did, about 12 of us. At the end of the night they presented to the winemaker a bill for $1700, including the meal of the owner, his wife and their friends. Even charged them full mark-up for the wine, which was “donated”. Or maybe that was restitution for all these years of supplying well made, honest wine to the restaurateur? I haven’t spent a penny in that place since then.
Looking around at America and the Western World, I have to wonder if this economic crisis doesn’t stem from a personal vacuity that seeks to fill the void with things; money, fame; recognition, or just being the one on the top of the dunghill. It’s too simple to just call it greed, because it is also ignorance, and lack of respect for one’s livelihood and one’s community.
And then we wonder why the young ones walk around with their cell phones, texting invisible friends instead of interacting with the world in front of them. Or maybe, is it just an instinctual repudiation of an industry that no longer has a valid place in their, or our, world?
Or maybe it's all just going to hell in America.
There are so many things that we all take for granted, from our jobs and our place in life, to our health and our age. When you’re 20, you’ve been young all your life and there is nothing to tell you that it won’t be like that all your days. When you’re 40, you begin to feel little pains, and start getting some of those big-life experiences that reshape what was once recognizable and predictable. Sixty comes close and, who knows what is coming? One thing for sure, change will come.
20 years ago on a trip to Genoa, outside my hotel was a spot where young kids would go to shoot up heroin. I was staying at a four star hotel and it wasn’t in a bad part of town. That was just what was on the menu in those days for young folks living in a port. I would see hundreds of used needles on the ground, and the hollowed out faces of kids, their expressions blown out from the intensity of the drug they had just injected.
Driving in the countryside on the way to one of the wineries, we joke about the highway being the United Nations for hookers, because you see women from many countries standing on the side of the road at all hours of the day, soliciting for sex. A few years ago there were more Ukrainians and Albanians. Now there are all manner of African women. Years and years ago it was home grown Italian women from the south.
What does this have to do with wine? Or at least a wine blog? I cannot answer that. And while I am at it, I have been thinking about wine blogging. I am not all that interested in wine blogging. Folks stare out into their screens with their tasting notes and their wishes and their hopes and they pour them out and we are all supposed to drop everything we are doing to read someone’s blog? I have had too many people tell me lately that they can’t and they don’t care to keep up with wine blogs. I understand. For sure, I am not interested in mommy blogs about wine; don’t care what they ate during their trip to Cancun. And those existential quandaries that I have been sent lately by friends of bloggers, people who think I’d like to know about their crisis in Chieti. And so it probably goes with many of my ramblings as well.
I have been thinking for some time about cutting back or at least giving folks a breather, time to catch up with all these posts. But that would assume there are all kinds of folks laboring through these thrice weekly posts as though it were the NY Times or the BBC. They better not be.
Italy has been that way with travelers, letting them establish their own pace when exploring all that the country has. There is always that next village on the hill, the remote vineyard in a faraway region, a dish made at a little unmarked osteria near a seaside that draws one back.
There are those magical places that make a wonderful wine weekend destinations. The combination of 
The ride from L’Andana in Castiglione della Pescaia to the Petra estate near Suvereto is a pleasant 45 minute saunter up the coast. My travel companion and I easily slipped into a California state of mind. And this is not to diminish anything that Tuscany and the Maremma has to offer; it is simply lagniappe for the wine traveler.
We are in a time when the fruits are all ripe and dripping their honey. Fig trees droop from the weight of their bounty and the grapes weigh the vines down, waiting for their appointment with the portable guillotines, those hand held harvesters that pick the clusters and send them to their miracle moments.
Much has been 
Beautiful land, olives and grapes, wheat and figs. Merlot has a wonderful summer home here. As we arrived in mid September, the Merlot had already been brought in at Petra. What we sampled was still fruit juice, but it was bright and rich and healthy. Like we all want to be, no?
Petra has a cellar and sometimes dining area that has been hewn out of the rock underneath the vineyards. It reminds me of Sinsky or many other Silverado Trail showcase wineries. Still a fairly small production, at this point just about 25,000 cases of wine. Smaller than Chateau Lafite. I hesitate to put down my tasting notes here, as they will be needed for an article in Sommelier Journal. In any event, most folks don’t come to On The Wine Trail in Italy for tasting notes. Or gossip. I’ll leave that to those who are better and more interested in those things.
I am pretty knocked out about the mineraly-stony thing going on under the vines at Petra. Some pictures show an other-worldly aspect to this ancient craft.
We had been told to expect lunch. What I hadn’t expected was this wonderful woman who prepared a simple meal with many fresh vegetables from the Petra garden. As we ate we could look out onto the garden where much of our lunch came from. Zucchini, peppers, tomatoes, grapes. A little porchetta, not too much, just enough to show off the wines. Especially the Merlot.
Folks who know me are aware that Merlot, like Chardonnay, doesn’t thrill me. Except when it comes from areas that I think they should come from. Merlot from the right bank, Chardonnay from the Côte d'Or. That kind of thing.
I am intrigued by the interest by French winemakers in this area. And Merlot, while resembling more their California cousins than their Pomerol ones, still has a liveliness and an appealing quality. Ok, so I can learn to love Merlot from Italy too.
Just as long as I also get to enjoy it in a rustic pie at the end of a meal during the 2008 harvest, on the wine trail in Italy.
Sunday was a quiet time on the SS1 and once we passed Montalto di Castro my partner in crime started getting hunger pains. The night before we had gone to a little trattoria and had our second on many Last Suppers, but it was a new day, a little rain was starting to fall and there you have it, time for pranzo.
We took a table opposite a large picture window and watched the rain float, then strike the outer world. But we were safe inside the little lunch room, and thirsty. I asked the waiter for a good local wine and he recommended a fresh white from nearby Pitigliano. It had been years since I had thought about the Bianco from Pitigliano, when I once brought in a 20 foot container of the stuff for a Jewish client who had an Italian café and retail store. He loved the stuff and sold the hell out of it. I remember it was light and dry and crisp and it reminded me of the Trebbiano from Abruzzo that we drank so much of in those days.
For now, it was Sunday afternoon and the Pitigliano was still cheap and cheerful. The owner had opened the picture window and a cool,fresh salty-rain breeze washed over us. And with a platter of fresh fritto misto from the nearby waters, maybe a little plate of fresh tomatoes and mozzarella, a small dish or two of zucchini and patate, was there a more wonderful way to spend an afternoon anywhere on earth?
As we neared Castiglione della Pescaia, our she-devil navigator steered us onto a side road towards La Badiola, where L’Andana was waiting for the fortunate ones who were destined to stay within here pampered walls. It was just like we had seen on the website, except that Alain Ducasse had long left the place to his trusted surrogates.
As we were in Rome, so it is also the same as we are back home. Several days ago, I cold-called a new Italian place in an older part of town. The owner was receptive and friendly. So I handed the info off to a colleague. Yesterday I walked into another account to set up a wine event for women only, and our company order was rolling in. Everyone was out taking lunch, so I checked the order in and, seeing as it was the lunch hour, put up part of the order. Part of that “now go back home and sell some of this stuff” business. Who has time to look for a job? I have more work than I can say grace over. A couple of articles needing to be written, deadlines looming, a panel of tasting notes for another piece, an educational piece I’ll be needing for next Tuesday, and a proposal for a tasting today in Cowtown. Too busy selling this stuff to worry about mergers and acquisitions. Selling, not buying, that’s the game. Getting harder, but not as hard as being on the outside looking in. That’s a bowl of future-tripping.
Anyway the salesman finally shows up to the account with his young acolyte in tow, and they are giddy. Seems the youngun’ has written a proposal for the new Italian place I handed over to his older sidekick. They wanted me to take a look at it. Now mind you, I just went in and talked to a potential customer about an Italian wine list for an Italian-styled restaurant. The youngun' hands me his list, and there’s a Malbec from Argentina on it. I ask him, what the hell is that? I’m sitting looking at a pile of wine for the tasting today and there’s an Aglianico and a Montepulciano, a Monica and a Cannonau. Why Malbec? And then I see the proposal populated with California wine and wonder if we will ever get off this not-so-superstrada of New World wine somnambulism and get back to the Italian wine trail. Yeah, right.
I woke up a few hours later and went to my office. Jet lag was rousing me from my Italian-time afternoon nap and telling me to get busy, lyrics from Dylan’s “Highlands” clamoring in the pre-cappuccino pre-dawn,
Caput Mundi has her silent sentinels stationed in every quarter. In this memory, the most recent of the Roman reminisces, somewhere between the Sistine Chapel and the Colosseum, I eyed a tiny alley with some tables. It was a cool day, and we had miles to go. A few minutes earlier we had stared at and touched a Michelangelo sculpture in an anonymous church, no guards telling us to stand back, no €6 Euro entry fee. Now flatbread and fresh mozzarella called, a spray of arugula and some prosciutto, and that damn carafe of red wine.
Why, when I can have any Italian wine from any list, do I order the red in a carafe? You have a sweater and it fits after so many years. It is broken in. No, it doesn’t go with the Isiaia suit, isn’t meant to. But it is comfortable and familiar. I like to go back to the carafe, especially in Rome; it’s a barometer of the state of Italian wine.
Rome has become a coarser urban setting, more people with their hands out, hands looking for your pockets. On one of the days, there wasn’t a moment when someone didn’t want to interpret (for a price) what I was looking at. As if seeing it for the twelfth time in 27 years didn’t inoculate me from the swirling bats. Always in threes, non ce' due senza tre. We swat them back into their caves and endure the travesty of time and humanity with our limited interpretations of such things. Or am I getting too paradigmatic for you?
Those old faces staring back at me from behind their glass cases take on a resemblance that 30 years ago I wouldn’t have recognized. Now it’s more like staring at my death mask. Rome is filled with death masks, and they are beginning to look more contemporary to me. Maybe it’s just the familiarity of the remembrance after so many visits, like visiting an aunt in Alcamo or a cousin in Cosenza. These cold, stone carvings are like my family now. Or have I become too paronomastic for you?
And then there is that tattoo-dosage of modern reality that tells you as long as there are people on this planet, there will be those who will have to learn it all, not from staring at the ruins of a long gone empire, but by walking in their own flip-flops amidst the gaze of the Capitoline wolf and making their own mistakes, going their own way without the benefit of history. To survive or perish.
