Doesn't look like Brunello had a fighting chance, from the looks of this image, dated in the right bottom corner, March 22, 2008, taken in Venice, just a week or so before the Brunello scandal broke (click on picture to see it full size).
By the way folks, this is a spoof, just in case you didn't get it by looking at it.
Now, if we're talking about Rivella, that might be a whole 'nother story.
And yes, there is a Miss Brunello