Looking at Italian wine sales, compared to France and Australia (their nearest world competitors on a case and dollar volume level, it is looking like Italy has taken the lead. Not to say all three categories aren’t below past years performances. However, Italy looks like it could pull it out this year and press on ahead.
Why? First, the wines are neither too expensive (Bordeaux and Champagne) or too cheap (shiraz and other cockfighting varietals)
Another reason? The ambassadors in the Italian restaurants, the interest in Italian wines by sommeliers (Italian wines, the final frontier) and dedication by wine and food shops who see the tie in to the ascending culture of American food and drink. We are becoming more Mediterranean by our eating habits. Good news for Italy.
And all this from a country that many people are still confused and mystified by their wine categorization and the sheer volume of choices. I have only one thing to add: Vive la différence !
Vintage photo by Vittorio
