I get a call from a restaurateur. He wants me to come to his restaurant to taste wines and meet a winemaker. For years he has wanted to show in his place the wines from his region, Emilia-Romagna. One time I worked for a company that brought in wines for him, from Predappio. Predappio was where Mussolini came from.
Well, Predappio was a sad little place that had some imposing Mussolini era architecture which had fallen on hard times. The wines were a work in progress. So I was expecting more of the same.
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Did I mention that he was born in Friuli? We talk about wine as symbol and wine as sustenance. He pronounces Gravner correctly (Grǒwner). He knows how hard we all have tried to sell those wines, but he also knows that we also have to buy braces for our kid’s teeth. And he also knows we want to love the wines we sell.
The wines? Only three are tried, from Emilia-Romagna, all Sangiovese based. The basic wine, selling in Italy for about € 3.00 is our first glimpse into the heart of this young winemaker.
As we move on to the second wine, a Superiore, a duo of pizzas arrive at the table. We have launched into eating at this point; the wine is supporting the food, not outshining it with its brilliance. So far, so good.
And then we arrive at the point when the next level red is opened, also a Superiore. Mostly Sangiovese, but interloper grapes are involved, Cabernet and Merlot vying for our attention. As if they didn’t get enough from Napa, from Bordeaux, from the Maremma. A plate of tagliata with arugula appears; let’s drive this wine around the dining room, shall we?
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The winemaker is going back to the base wine, pouring himself another glass. “So tell me, Stefano, about this wine. It is simple. It stands up to the other two wines above it. It is inexpensive. And it is so well balanced.” (He had me, didn’t he?)
“Well, Alfonso, this is the wine we make in Emilia-Romagna. Even at this level the terroir comes through, as it should in any wine. I love to drink this wine. Everyday.”
Of course he does. Because this is really the mission of wine, isn’t it? To give pleasure in a simple and uncomplicated way. And this is something the Italians have done so well, for so many years. Before the bright lights of the scores and the designer clothes and cars got in the way of the mission of all the millennia leading to this present time.
Get back to wines we can drink everyday, at lunch, and go back to work afterward. Wines that we can afford to drink everyday. Wines that are simple but wines that reflect their sense of place. Do that, and do it consistently, and then you can have all the designer clothes and watches and cars and plastic surgery your little heart desires.