
The wine business, in its present course, is a jumble of priorities, emergencies and opportunities. Often it is hard to tell which is which. But alongside all of the daily duties of the job, there really is a lot of pleasure.
Pleasure, the joy of wine and life and being alive and healthy. Does it have anything to do with one who aims to be better informed about wine and life? And for the elite members of the business, the master and supersensitive palates, how does that fit in with where they are?

So is it choice that makes one better informed? Or is it selection? Is it hard work? Or is it dumb luck? When does one get to a point when one opens a bottle and seamlessly knows that wine to be the real deal? And is that because of better information? Or is it the pathway of the elite accomplices, on their way to being the best and the brightest?

Let’s take an area on Italy, say Liguria. Some good wines, some better wines, maybe a great one or two in the mix as well. But for the purpose of this exercise, I’m just going to go through the stages to illustrate how I look at them.

Several years later, you have gotten into wine and food and are really interested in it. You are beginning to be better informed. You still like to hike, so back to the rugged hills of Liguria for a two week hike. Sounds fun already. Along the way you run into a winegrower like Dino Masala in Airole and taste his Rossese di Dolceacqua. The wine informs you of the land which the grapes are grown, a wildness in higher elevations where bees roam freely and the wild things are safe. There is more to wine this time, not just as a casual partner for the lunch meal or an extended evening of well being induced by wine. No, this time one is looking to go deeper.

That’s one way in. It can be solitary. Difficult to take your tasting group with you. But in all the years that I have been on the wine trail, the lessons I have learned in the field, among the vines, the dank cellars and the splintered bench outside the barrel room, they have been my teachers as well. It won’t get anyone a better paying job or a higher position, it won’t even equip one for the dining room on a Sunday night. It will take you on the ride of a lifetime, though; one which anyone has ever been on will hesitate to end.

written by Alfonso Cevola limited rights reserved On the Wine Trail in Italy