Most people look at the color and then move on to the aroma and the taste. But somewhere inside many of us is this little mental punch list. On it is memories, likes, dislikes, markers, highs and lows. Somewhere along the line many of us have gotten that punch list down to a narrow spectrum of what we like and are looking for in a wine. Just like people and foods and music.
A man walks into a bar and the bartender hands him a taste of Barbera. The man pulls up his mental punch list:
• deep red color with intense violet hue
• raspberries, blueberries, strawberries blackberry, black cherries
• good acid structure
• low astringency
• lower level of tannins
The wine cannot seduce him, taunt him or convince him that it will be different. If so, it might come off as a flaw. And the dance is over.
“Your brain seems bruised with numb surprise,” the ancient song goes.
Learn to forget.
It goes counter to what many Italian wine experts think they should do. They prefer to “speak in secret alphabets” as the same song continues. It’s the battle of the prefrontal cortex, memory vs. attention.
Suggestion: Next time you open a bottle of Chianti or Valpolicella, any wine really, instead of trying to figure out what it is and how it fits into those neat little boxes inside your mind, turn your mind loose and let it wander over the wine. Imagine the experience that wine might be, if you could learn to forget.