Why “Italian” restaurants in America still don’t get Italian wine - Pt. II

Forging ahead with my quixotic crusade, let’s turn to red wines. I’ll try and be a little more circumspect in my presentation.

While Italy now has a plethora of great wines, I’d like to start with the less patrician and more serviceable ones. I say this because we still have legions of folks who don’t understand the intricacies of Italian wine. They are looking for easy road marks and equivalents. Not always so easy, but doable.

Why “Italian” restaurants in America still don’t get Italian wine - Pt. I *

A classic Vitello Tonnato in a Langhe restaurant

I know, I know. We’ve covered this already. But apparently some folks out there still haven’t gotten the memo. Are we standing still? Or are we falling behind?

But, falling behind, that’s not news to America. We seem to be sliding in many respects. Still, at my stage in life, most of the critical crises are beyond my reach. An Italian wine list? It might be something I can parse.

This was recently triggered by a new Italian restaurant that opened up in town. Lots of flash. The chef is a food media-superstar and recently went to Italy, and was inspired to come back home and, with the help of an enthusiastic investor, got after it in a big way. No indication, one way or another, that they might have skiplagged their way through the food research.

I don’t wish to pick on any one chef or restaurant in particular, but rather see this latest iteration as a pattern of digression. The food menu, along with the wine list, seems to ramble. Dare I use even a loaded comment such as this: It is my belief that Italian food has been culturally appropriated to the point that some of the items (and combinations) that I see on contemporary menus in America, veer so far outside of the deep-roooted, sui generis pantheon of la cucina Italiana so as to barely be recognizable to those of us who truly love all things Italian.

“Italian wine is an ocean of storms!”

That was the text I got from a colleague while they navigated the aisles and passageways of Vinitaly.

Indeed, Italy and Italian wine is besieged by diversity and quantity. But underneath the thin skin of the grape lies another story. And far too often, those who should tell that story are distracted by other diversions.

And while taking a detour in Italy has become a right of passage for many, there is a fundamental essence to all things Italian that often gets cast aside for the brighter and shinier objects vying for one’s attention.

Vinitaly 2024 – What went down (and what’s going up)

Luca Zaia (L) President of the Veneto Region

It’s been a few days since Vinitaly 2024 ended. Here are some random thoughts about the Italian wine trade show that is held for four days in April in Verona.

My Brilliant Italy

My Brilliant Friend by Elena Ferrante was made into a TV series. We’ve been watching it here on the island. I have been struck by how many places and themes hit home for me. In fact, I had a bit of an epiphany in its 3^rd year. I don’t know how to accurately say it, but it was as if a confluence of memory and observation coupled with an ancestral energy. Like recognizing something I am at first seeing. Anyway, it really moved me to thinking about what it really means to be Italian and have Italian feelings. Especially in the wine world, where we witness all manner of people who position themselves (and their “branded selves”) as experts, capable of influential consequences beyond themselves.

It is a bit folly to watch it. Meanwhile, swimming in this genetic/memory/observational soup over that last 50 or so years, I realize I have a unique picture of the Italy that has been presented to me. 60 trips, most for a week, some for months, some for extended weeks. 21 trips to Verona and Vinitaly! Nothing longer than three months. In and out. No full immersion for a year or more. But still, the impression has been made. My brilliant Italy has left an indelible mark on my soul and on my chromosomes.

A Masterful Class on Franciacorta in Dallas

Since the receding of the pandemic, the wine world has seen the starting up again of traveling shows, seminars and winemaker presentations. And of course, the return of the Master Class, on just about everything.

In today’s hyper-aggrandized environment for aspiring wine professionals, where certification is all the rage, one would think that someone like a master sommelier or master of wine could be more than capable of teaching such a class. And many are. Likewise, I’ve been in master classes led by master sommeliers who had me squirming in my seat for their lack of preparation and dissemination of faulty and incomplete material. After all, they too, are only human. But there is an expectation around an event like a master class, that one who attends such a seminar comes away having greater knowledge of the subject than what he or she had before such an experience. It isn’t necessary that such a class be taught by a master, but it should be handled by someone who has mastery of the subject and is fully capable of communicating the necessary information.

Easter of the Immigrants – A Feast for the Ages

From the archives..

Over the past month, as my personal fog has lifted, there have been dreams. And in these dreams, many of them have had family who are no longer with us. The Grande Cinema of them all is one which has taken on a life after waking.

Il Carnasciale - There Goes the Cabernet-borhood

We are in the month of March – which has been, traditionally, in the wine trade, a time when winemakers and winery owners jet off and taste their clients on their releases, new and sometimes old. Slow Wine, Gambero Rosso, James Suckling, even Vinitaly with its Road Show, are crisscrossing the planet and spreading the Gospel of Italian Wine.

So, it came to be, on a Friday at Noon, one week before Good Friday, that the proprietor of the fabled Tuscan estate, Il Carnasciale, landed in Dallas, between Slow Wine gigs in Austin and Denver for a quick twelve-hour sip and swirl with local chefs and sommeliers.

The New Gatekeepers

This past week, it was raining hard, and I needed to walk my new knee. So I went to the local mall, NorthPark Center, which is enclosed and dry and has a lot of great art and stores. It also has Eataly, an Italian emporium, a dozen places to get espresso, clean bathrooms, and some nice shops. I am into watches, so I like to look at the new offerings as I perambulate my way towards new-knee health. But recently I’ve tracked a trend in retail, which I have been sensing also happens in the world of wine – the new gatekeepers.

Three incidents happened, almost at the same time.

What does it take to be the #1 Italian wine expert in the world?

Recently, I was introduced as an Italian wine expert. I bristled a little, and explained that at this time I am an enthusiast, and maybe one time I had been a little more involved in the day-to-day business of expertise, but that I have never considered myself an expert. But it got me to thinking about proficiency, and specifically, which person out there might be the #1 Italian wine expert in the world. A tall order, for sure, and one which might be different for different people, in different parts of the world.

For the sake of this speculative exercise, though, I decided to erect a few hurdles. Here goes:

Enrico Scavino - A Remembrance

Last Monday, I received a note from a friend in Italy. “Enrico Scavino has crossed over into the Great Sea.”

Our paths first crossed 40 years ago, in 1984. It was my first business trip to Italy and I was with my friend and colleague Guy Stout. We had a duo of Italian restaurateurs with us and our guide Barone Armando de Rham, who represented Scavino to us in the U.S.

We were coming from Vinitaly, which in those days was a smallish (but growing) affair. Piedmont! It was so exciting to be going to the Burgundy of Italy, which was what we were told. In those days, the Italian wines and regions leaned on French equivalents, so the unknowing could find an entry point. Now, not so necessary, as Italian wine has become a force in the wine world.

“Am I drinking too much wine?”

I’ve been abstaining from drinking any kind of alcohol for the past month, as I had knee surgery and didn’t want it to interact with any medications I was on. Things also were tasting metallic, probably a reaction from all the chemicals that had been pumped into me. Do you want to know something? I really didn’t miss wine.

The Day After - A World and a Lifetime Ago

Yesterday morning, very early, I had this odd sensation. I remember lying in bed, as I have done for the past month, recovering from full-knee replacement surgery. I hadn’t been sleeping well for that month, so I just figured it was part of the process, wailing and flailing and general discomfort.

And then I heard an ancient song, by the Shangri-las, whispering lyrics to their hit song, “Remember”:

(Remember) walking in the sand

(Remember) walking hand-in-hand

(Remember) the night was so exciting

(Remember) smile was so inviting

(Remember) then she touched my cheek

(Remember) with her fingertips

Softly, softly we'd meet with our lips

And then, I remembered.

The same day, a Saturday, 23 years ago to the day, February 17, 2001, I got a call from the care center where my wife Lizanne was. It was 5:30 AM. “Mr. Cevola, you need to come. Your wife doesn’t have much more time.”

So, I got up, fed the cat, got dressed and headed out to say good-bye to my dear wife.

My Italian Bucket List – Version 2024

After having been to Italy multiple times for work and play, since 1971, one would think someone like me might have ticked off all the boxes of an immersive and exhaustive Italian experience. It seems though, on further contemplation, that there are a few boxes remaining to be filled in. So, here goes.

What makes up Italian wine now?

As one looks over the evolution of Italian wine, one can find one consistent factor – change. Nothing stays the same, whether it be technological, tastes or styles. Today's bright star was yesterday’s smoldering nebula, just waiting to appear in time. Wines that were thought to be the “end of the world,” in 1980, are now conscripted to the dustbin of history. Not that this jives with quality or value. In fact, some of what propels Italian wine is this contrarian philosophy, a stubbornness to accede to whatever has become dominant, to maybe even become suppositious of that success.

“Every generation re-invents the wheel,” as the saying goes. And in wine, as in Italy, re-invention is part of the culture. “One cannot take chances in the shallow end of the pool – you must dive into the deep end, the unknown, with both dangers and rewards awaiting.”

How can it be that Italian wine, from 1946 until 2000 blazed a trail towards dominance in the wine world with incredible speed and accuracy, only to give it away to the new generation?