Transformational over Transactional
Something I am detecting, acutely, in these early days of 2021, are the relationships that were shaped while working in the wine trade. How many times did I sit at someone’s mother (or grandmother) table enjoying a home-cooked meal while tasting the wines they also made? What did they get out of it? Another meal for a bunch of American wine buyers. Another lost night. More free wine consumed, eating into the margins.
It’s something I ask a lot. Then, maybe it was because they knew I had buying power. But not now. I’m done with that. So, why, if at all, do some of those folks still stay in touch?