From the Archives - My Consigliere of Consciousness

Originally posted December 28, 2008

When I was thirteen I thought I was going to grow up to be a photographer. I spent endless hours in the darkroom and carrying my cameras everywhere I went. Being shy, it was the perfect date for me at a youth dance. I could take pictures of the action and go into the darkroom later that night to print them. Often folks would come into the darkroom (it was at the same place the dance was, usually) and see what I was doing. Photography was a social magnet.

The Best Day of My Life

For an Italian wine lover, or for anyone, the idea of having something like the best day ever in this life is a ponderous matter. Not heavy, let’s not go there. But could such a day revolve around one’s life in wine in Italy?

Can we have more than one best day in a life? If so, the day my son was born is a day I’ll remember as one of those days. But can wine elicit such an emotion that it will be remembered for decades through the passage in time and give that day a place on the best of days in one’s life?

How tall is your mountain? How important are you? How do you rank?

Life, after years of work and a "career," is an unknown until you get there. Just like life after school, or life after an eventful course of certification. For many of us, we just don’t know what lies ahead in our future heres and nows. What I do know, here and now, is that mountain climb we call a career is just that, “a” mountain climb. Not all mountains. Just one. Maybe a tall one, maybe not the tallest. And not the only mountain on earth.

Where is the epicenter of the wine world today?

In these moments, social media sites are ablaze with folks making their yearly pilgrimages to wine fairs. A few weeks ago, it was to Germany and Prowein. Right now, the faithful are walking from shrine to shrine in Bordeaux for Primeurs 2018. I’ve done it a handful of times, it’s a great event. And in a week, over in Italy, the 53rd Vinitaly will commence. All three of these events in the Western World, could easily qualify as being in the epicenter of the wine world today. If you are fortunate enough to attend one or all of them, consider yourself one of the lucky few. And if you are not there but you are right here, staring at the screen, as I am, right now, that’s the new epicenter. And that is perfectly fine by me.

Carema - “Strong and Likeable as the Sun and the Stone”

Image courtesy of Cantina Produttori Nebbiolo Di Carema

Imagine families, perched precariously on the side of a mountain, working the land, generation after generation, tending their vines, to make a wine from their grapes. And imagine, on the other side of the planet, nary a person knows about the many souls who have poured out their life’s effort, their heart and soul, for a wine that is virtually unknown. This is one of the existential problems facing the winegrowers and winemakers in northern Italy who make the wine from Nebbiolo grapes called Carema.

Grignolino and its Indomitable Illuminance on Individuality

“Do you want to know how good a winemaker in the Langhe or Monferrato is? Try their Grignolino. If it’s a good one, chances are their other wines will be as well.” Thus spoke The Maestro, at a recent gathering of chefs and writers at the food and wine workshop, Gastronomix, where we gathered in the Monferrato and Canavese areas of Piedmont.

So you think you want to import Italian wine?

While I have, more than once, addressed the challenges of selling one’s Italian wine to America, it seems I haven’t touched enough upon the complexities of importing Italian wine into America. Since I am no longer “ITB” (in the business), I have gotten a barrage of emails from people looking to “get into the business,” from both Italy and America. It’s probably time to go over some things in relation to the realities, in 2019, of pursuing that path.

Erbaluce, where have you been all my life?

There’s nothing more enjoyable and illuminating than to rediscover a wine, a grape or a region as if I’d never had an iota of exposure to them. Such was the case with Erbaluce di Caluso from Piedmont last week while there for the food and wine workshop Gastronomix. It’s a spin-off of Collisioni, with Ian D’Agata directing the education.

I’d had some exposure to Erbaluce in my past life in the wine trade, but never went much deeper than dipping my toes in the lake. This was full immersion, with a real master class, taught by one with mastery of the subject, and over several days.

My long history with Ruchè

Sometime around the late 1990’s I was working with an Italian importer and one of the owners brought up the subject of alternative red wines from Piedmont. We’d ventured into Barbaresco with La Ca’ Növa, in Barolo with Cascina Bruni and Cordero di Montezemolo, and in Gavi with a wine from Roberto Bergaglio. As well, we had a steady producer of Nebbiolo, Dolcetto, Barbera, Arneis and Freisa from Cascina Cheirello. But this new red wine, this Ruchè, from Crivelli, was a different beast.

From the Archives - Finding Your Wine

Originally posted Nov. 14, 2007

Vallee d'Aoste ~ Vigne de Torrette

One day on the highway in Liguria, it hit me. We were driving up and down hills, into one valley and then on to another. All along the way I was meeting people, some who were winemakers and some who simply liked to drink wine. In Italy, it is easier to find a single wine that you can enjoy over a lifetime. A visit to a winery in your neighborhood, and there you go. It might be a crisp white wine or a mellow, rich red. But along the wine trail in Italy, I keep meeting people who have found their wine. So what is wrong with us in America? Or maybe the question should be, have you found your wine?

The veil of un-knowingness over Southern Italian wine

Tasting notes are a cinch. How does one tell the tale of Southern Italian wine with a single photograph?

Finding your guide to natural wine

Assisi 1977

The wines of the natural world are something I do not take on lightly as a self-assigned subject of current interest.

As I see it, natural wine is not a meme, nor is it trending on Instagram in my life. It’s not a tweet or a Facebook rant, nor does it dominate every beat of my heart. It is part of my life, as it has been for 40+ years. It’s not a fad. It also isn’t a mania. It is interwoven as well as it can be, in this world of disruption that we find ourselves living in.

One of the reasons I was so interested in Birkenstock sandals, in 1976, was because I could go down to the local health food store and buy sole replacements for those sandals. I could repair my own shoes, not discard them when they wore out. It was a small step towards self-sustainability.

Near that store we had friends who raised chickens and we ate their eggs. A local dairy produced very nice raw milk and cheese products and we enjoyed them.

This article, which I wrote for the Dallas Morning News, is geared for folks, who live in my area, and are not in an inner cycle of knowledge or fashion. They might just be wanting some straight up info within their orb. It isn’t about “the debate” about natural wine. It’s here. And it didn’t just arrive with the latest iPhone-carrying generation. And it isn't going away.


Article link HERE

written and photographed by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

wine blog +  Italian wine blog + Italy W

A brief history of a working father in the wine industry

Regular readers of this blog have known for some time that I am retired from a working life. What many do not know, are the details of a life that arrived to this point. And specifically of a working father, a single father, in the wine trade in America.

While it is fashionable these days, with influencer marketing, to dump on established channels (and institutions) of wine commerce in the US, there were, and still are, many people who are simple, honest working folk. They just happen to be slinging Chardonnay or Vodka to the local restaurants and retail establishments, rather than coat hangars or auto parts. The notion of progress, not perfection, becomes readily identifiable once one has an extra mouth to feed, a mortgage and a car payment.

As a single dad and devoted to being the best dad I could be in a family-fractured world, I was also wrestling with the “What do I want to be when I grow up?” notion. However, I figured adaptation along with a measure of resilience would probably see me safely for a few years of adjusting to a more extroverted life. After all, selling isn’t for the shy. And lots of rejection. By then, I hoped I’d be “all grown up.”

Obsession and Intention - A Magnificent Tango

Wine as an obsession seems a bit odd to me these days. As I recede from the shores of the wine trade, the daily activities, the desires, the fears, the needs (are they really?) all seem to look less important to me. Does that mean I no longer love Italian wine, or even wine in general? No, not at all, but I do feel like the obsessive behavior I had, and which I see all around the wine world, might be misplaced energy. At least for me.

Umbria - From the Stalls to the Stars

Assisi - Eremo delle Carceri (St. Francis' Hermitage)

As one might be expected to do in the later chapters of life, I’ve been cleaning up my study. Actually, it feels more like prepping a dead man’s home for an estate sale. At the very least, I am (heaven forbid my use of the “C” word) curating the collection of a wine man. A traveler. A photographer. A father. A husband. A son. A brother. And a primate on earth. And therefore, some things have been bubbling up to the surface, like an ancient vat of Sagrantino, done the old way, with lots of dried fruits and a healthy dose of residual sugar.