
Yesterday I spent the afternoon on the floor of a local wine store specializing in Italian wines. From time to time, I get in there and roll up my sleeves and sell some boxes, it’s really a lot of fun. Then when things slow down, I attack a section or two and try to make sense of the set. Back in the old days, when I was a retail rat, re-sets were a part of weekly life. So it is second nature to me. Yesterday I took on the Brunello and SuperTuscan section. It seems some of the distributor’s salespeople don’t know a Brunello from a Tignanello, fancy that?
OK, so this will be a short rant followed by some wine notes. Warning: This is not a short post.

Anyway, we just have to keep going back and setting it right. And that’s one of the things we do, when we be choppin' in the woodshed.

I did have a number of pleasurable moments with customers. People came up to me and said things like, “I want to buy a case of wine, give me what you like to drink,” or “I don’t care how much it costs, give me some big reds,” and “ I just got back from Italy and I want to know more about the wines of Campania, Basilicata and Apulia.” Music to my ears.
These five were some of my go-to wines this weekend. The store is like this wonderful artist’s palate with all these colors (flavors) and tons of folk wanting us to paint ‘em a picture. Can do. Good feeling. Visceral. Selling. Hunting. Bagging the catch. Yeah!
Brunello di Montalcino – Castiglion del Bosco

Lambrusco Grasparossa di Castelvetro from Tenuta Pederzana

Get yourself hooked up with a Lambrusco like this. It takes the snob off the table. It’s subtle and bold, delicate and a romp. It’s a serious wine that laughs at itself. Go get you some.

Vermentino Vinga “U Munte” from Colle dei Bardellini - Riviera Ligure del Ponente
.jpg)
What can I say? They don’t make a lot? True. We don’t get a lot? True again. No, I had another motive.
I want most of it for myself. There is something about my attraction for this region that recharges me on the wine trail in Italy. It’s like a new Italy has just risen with the new day sun. It’s a revelation, it’s a wonder, and the wine embodies all that energy. All for under $20. You open the bottle and all of Liguria opens up with it. Fragrances, herbs, salt, high altitude old-growth, perfume, richness and serenity.

Re Manfredi Terre del Svevi Basilicata Bianco


Cadetto Rosso Nero d’Avola from Tenuta La Lumia in Licata, Sicily
The winery could be someone’s dream of a winery in Old California. Mine. But it is firmly rooted in Old Sicily.

Tomorrow, we head into snow and slush and delayed planes and Manhattan gridlock and more wonderful wines from the wine trail in Italy.
