Three emails that arrived recently:1- I am going to Italy next month. We will be visiting Florence and wondered if there were some wineries we should visit. What should we see?
2- I am new to wines and Italian wines as well. Our family eats together at least four nights a week and I am trying to find a wine that we can enjoy with our meals. There are five of us and four who are old enough to drink wine. Do you have any suggestions?
3- I love wine and want to be in the wine industry. Could you tell me where I could start out?
2- If you are on a budget and are looking to find wine you can drink on a daily basis, I would start with something basic, like a basic Chianti or a Montepulciano d’Abruzzo for a red and a light white, maybe a Soave or an inexpensive southern white from Italy like a Grillo or a Falanghina. Plan on spending $8-10 a bottle for a decent wine and budget it like you would vegetables or protein. Look for sales, find a merchant or a little store where you can find good values. In most large towns there is an Italian store, like Claro’s in Southern California or Jimmy’s in Dallas. These stores have a clientele who are used to drinking wine on a regular basis, so they are looking for values. Remember wine is an integral part of the Italian lifestyle and it doesn’t need to be a Barolo or a Brunello every night. That’s what they have Dolcetto and Rosso Toscano for (once in a while, though, it's nice to break out something special). Above all, remember to take the time at the table to enjoy the whole experience and the wine will taste much better.
3- If you want to be in the business a good place to start is in a restaurant. Be a server; find a place that has a good wine program. Usually folks from the trade will frequent it and you will have the opportunity to network and move your way through the industry. Another way is through a retail store or even a market that has a good wine program, like Whole Foods or Stew Leonard’s in the Northeast. If you want to get on in the wholesale end, those companies usually have an entry level that most folks starting out have to go through. The steps usually are an orientation period, a trainee period, possibly a merchandising position and then a route assignment that is usually a route that is saved for beginners. Once one goes through these steps then one is assigned a route that can make a little more money. Another way is to work for a smaller or start-up company. These usually are a good way to meet the important accounts in your area and get to know if you can develop a rapport with the players. If you can and do it well, then you will be valuable to any wholesaler, as these key customers are major players and every company vies for their business.Everyone has to start out at the beginning, even the experts. Oh, the stories I could tell you...
Italian Wine Guy with three Master Somm's, Guy Stout, Drew Hendrix and James Tidwell, evaluating new wines.

Bewitched
Bothered
Bewildered
The Ancients prayed for it. Gods and goddesses were created for it. Temples were raised and burned because of it. Dynasties arose and fell with it. And through the ages, mankind learned to live with it. Or without it.
Dixie Huey is a bright young person who has a wine consulting company and a
If an importer actually asked me for my advice, about what to do right now, what would that advice be?
4) Quit using the talking point, “We are making a traditional wine with an eye towards innovation.” That’s just a load of horse manure. Stop it.
Am I opposed to mainstream journalism? Of course not. Some of my best friends are underpaid journalists just looking for a way to make a living. And they have a certain standard, a code of ethics that I find admirable and worthy of emulating. So when I saw the front of last week’s Weekend Journal (Wall Street Journal) with a section front promo at the top shouting “Never order the Santa Margherita Pinot Grigio,” I turned Refosco red.
Putting the section-front promo line at the top with the line “Never order the Santa Margherita Pinot Grigio” might have been the work of the section editor. If it was meant to get someone’s attention to turn to page W3, it did so in a style that I find shoddy and sensational. We are reading the Wall Street Journal, not tuning in to the car chases at Fox News. I don’t know whose decision it was, and would like to think the authors of
As to the authors, I can understand their frustration with seeing the wine offered on wine lists at a larger than normal mark up. But why stop at Santa Margherita? Are the authors
But my complaint isn’t with John and Dorothy trying to get folks to spend down in a restaurant. My larger gripe is that these folks work for a financial journal. And Santa Margherita is an economic success story for Italy and America. Why single it out so cavalierly when the consequences for such advice will fall on the Italian farmers and American wine salesmen?
I have been in the
One fellow, Brian Fitzpatrick, a burly fellow with a healthy girth and a Grizzly Adams beard, talked about the calling he had, from very early on, to grow his grapes organically. Brian wasn’t playing at being green because it was the trendy thing to do. Brian is not a trendy guy. But talking to him an afternoon ago, I wanted to plan a vacation to come back and stay awhile at his little B&B in Fairplay.
I stayed with
Leon Sobon of 


Like the airline industry or the film business, the wine-and-spirits business is contracting rapidly. Big is getting bigger. And bigger. And this being a bottle business, there is a critical mass to the scale of things now.
I don’t know what to tell him. Hell, I don’t know what to tell myself. Everywhere we look we're getting kicked in the nuts. We have too much. Of everything. Time for a diet. Time to pause. Or is it? It looks more like this is the time for hand-to-hand combat.
The small companies, are they in any better shape? They can move faster, but can they sustain anything, grow it? Only to lose it to a larger concern because they cannot grow it any more? Yes, great, unpolluted wines from the Loire and Liguria come from them, but then what?
From the deck of this ship, it doesn’t matter. The forces in play are moving, growing and aiming to swallow everything in their way. I stare into their eyes every day. And I am afraid, very afraid.
A California winemaker who still thinks their cabernet is worth $200? A producer of Amarone who is spending so much on French oak that he must charge over $100 for his wine? The rivers run red with the blood of bad decisions. A reserve bottle of Malbec from Argentina that someone is asking $75 for? A Syrah from South Africa that the importer says must sell for over $50? The Escalade generation isn’t bling enough for this.
When I get this way, I turn to Rossini. I must get back into warrior mode. I must find a way to help make our world smaller, something that we can wrap our minds and hearts around. We don’t have that much time. There are forces of destiny heading in our direction at light speed, intent on eventually swallowing all of this up. 
