The Wine Trade’s Dirty Little Secret

For the past three weeks I’ve not been imbibing in alcoholic beverages, part of a seasonal cleanse, taking an active part in becoming healthier. Oh, don’t get me wrong, I’m not saying wine isn’t healthy for you. Actually, wine has alcohol in it, and alcohol is pretty toxic. But we usually give wine a pass, because it is so delicious, and we have it with meals. And we age it, and fetishize it, and worship it. So, that must make it OK.

But really folks, the wine trade has a problem. A drinking problem.

How to Optimize Your Wine Brand ~ A Press Junket Punch List

As promised, a constructive follow-up from an earlier post, Keep On Trucklin’ – Press Junkets in the Age of Disruption.

If you are a winery owner or a winemaker, here are some simple suggestions for you when pondering over sponsoring a wine junket for journalists/bloggers/micro bloggers, whether it be to Italy, South Africa or California’s Central Coast, etc.

First thing that I’d suggest is to consider why you are inviting strangers into your home. Are you trying to grow your brand? Increase your brand awareness? Throw some marketing money at the wine in the hopes it will differentiate you from your neighbor? You want it to stick, yes?

Gone Fishin'

 

As Leonardo da Vinci once said, "See you on the other side." 

 

Back after a break. Thanks for reading.

 

© written and photographed by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

wine blog +  Italian wine blog + Italy W

Featured Father ~ Albert Moulin

from the archives...He's been gone fifteen years, this son of New Orleans, father and mentor to so many of us. Al was one of the forefathers of wine in America. He was there at the beginning, right after World War II, when the budding wine industry got its start. A great story teller, a proud grandfather, a lover of women, a classic New Orleans chef, and a slave to the wine god, in the very best sense.

Keep On Trucklin’ – Press Junkets in the Age of Disruption.

Recently, I was invited to come to Italy for a visit, all expenses paid. I politely declined for personal reasons. A few weeks later I was invited to come to California, all expenses paid. Again, I turned it down, stating, “I am not really writing regularly about California wine and so, I think it would be disingenuous for me to accept a press trip offer.” I am not against press trips or junkets, per se. I do believe though, that the current structure of press trips/junkets is sorely in need of an overhaul. 

“For Chrissake, enough about the evils of the world and the unfairness of life. Just tell us what wines you are enjoying lately. Is that so friggin’ hard?”

How’s your week been? Here, the past week has been challenging. Family health issues, the heat, the economy, the war, the dead babies, the endless gun battles, ya feel me? Yeah, I bet you do. Well, (at least) one of you out there has had it with my perpetual hand-wringing and endless jeremiads. And this person wrote me to tell me so:

“Look, man, we’re all seeing it, feeling it, hurting from it. I didn’t come here to have more of it shoved in my face. I came here to escape. I know how you loathe wine writing and wine writers, but for Chrissake, enough about the evils of the world and the unfairness of life. Just tell us what wines you are enjoying lately. Is that so friggin’ hard?”

OK. Alright. I surrender. Truce. I’ll write about wine. Even some wine notes. Will that make you happy? Because I want you, all of you, to be happy. Oh, at least those of you who have survived the last few years of pandemic, war, active shooters and the general (and rapid) dissolution of civil society. So, let’s go!

Looking for a safe place to tell my stories

…or, looking for a safe place to buy groceries…

…or, looking for a safe place to worship…

…or, looking for a safe place to go to school…

…or, looking for a safe place to live out my life in peace…

So, it has come down to this. Americans committing genocide upon Americans. Not Russians upon Ukrainians. Americans killing Americans. First the bang, and then the whimper, the endless recitation by our “leaders” telling us it’s a mental issue. Ya think? Starting with the pols. We are watching the killing of our country, in real time, in our lifetime. Not by the commies. Not by the Nazis. Not by the Jews, or by the Blacks, or by the Mexican immigrants or by the Irish or the Italians or the Poles. By Americans. On Americans. We are burying ourselves.

Want To Be a Better Italian Wine Expert? Study French Wine

I don’t know how it happened, but recently I was talking to an acquaintance who never knew what I did in my career. I mentioned something about being a wine guy, with a particular focus on Italian wine. Right after I said the word “Italian” I noticed a facial micro-expression on the person I was chatting with. It was as if to indicate, “What? No Californian? No French? WTF?”