Where is the epicenter of the wine world today?

In these moments, social media sites are ablaze with folks making their yearly pilgrimages to wine fairs. A few weeks ago, it was to Germany and Prowein. Right now, the faithful are walking from shrine to shrine in Bordeaux for Primeurs 2018. I’ve done it a handful of times, it’s a great event. And in a week, over in Italy, the 53rd Vinitaly will commence. All three of these events in the Western World, could easily qualify as being in the epicenter of the wine world today. If you are fortunate enough to attend one or all of them, consider yourself one of the lucky few. And if you are not there but you are right here, staring at the screen, as I am, right now, that’s the new epicenter. And that is perfectly fine by me.

Carema - “Strong and Likeable as the Sun and the Stone”

Image courtesy of Cantina Produttori Nebbiolo Di Carema

Imagine families, perched precariously on the side of a mountain, working the land, generation after generation, tending their vines, to make a wine from their grapes. And imagine, on the other side of the planet, nary a person knows about the many souls who have poured out their life’s effort, their heart and soul, for a wine that is virtually unknown. This is one of the existential problems facing the winegrowers and winemakers in northern Italy who make the wine from Nebbiolo grapes called Carema.

Grignolino and its Indomitable Illuminance on Individuality

“Do you want to know how good a winemaker in the Langhe or Monferrato is? Try their Grignolino. If it’s a good one, chances are their other wines will be as well.” Thus spoke The Maestro, at a recent gathering of chefs and writers at the food and wine workshop, Gastronomix, where we gathered in the Monferrato and Canavese areas of Piedmont.

So you think you want to import Italian wine?

While I have, more than once, addressed the challenges of selling one’s Italian wine to America, it seems I haven’t touched enough upon the complexities of importing Italian wine into America. Since I am no longer “ITB” (in the business), I have gotten a barrage of emails from people looking to “get into the business,” from both Italy and America. It’s probably time to go over some things in relation to the realities, in 2019, of pursuing that path.