Italy’s Unsung Heroes Series – Giuliano Noé

An influencer behind the influencers

The story I am about to tell you doesn’t have anything to do with words or language. Which is odd, because here I am, using words and language. Well, let’s just say this story cannot be limited by words or language, that they are a jumping off ground. An attempt to explain the unexplainable.

I was sitting at a table last fall, in Piedmont, for a symposium on Barbera d’Asti, commemorating the 30th anniversary of Vinchio - Vaglio Serra’s flagship wine, Vigne Vecchie, a Barbera d’Asti DOCG. This last sentence might not mean much to you, dear reader, but to the thousands of souls who have put their life’s work into their soil, and to have it produce, with the help of God, grapes that have been destined to go into such a wine, a Barbera, it is the apotheosis of what almost every winemaker in Italy has been striving for since the end of World War II. I don’t say that lightly.

I Left My Heart in Barbaresco

High on a hill, it calls to me

What is it about a place that marks one’s soul? When a place seems more than recognizable the first time one walks in that place, although one had never been there? And that the spirit of the place infuses upon that soul and being, a sense of belonging, of an intimacy that transcends mere time and place? Such is the effect Barbaresco has had upon me for the greater part of my adult life. And it surprised no one more than myself, this attachment, this passion, for a place and its wine.

Everything I know about Italian wine I learned from the French

Well, almost…

"My favorite" - Jacopo Bacci @ Four Seasons Hotel - Hong Kong."

Bordeaux − I’m [virtually] in the modern center of the business of wine – for the world. Not New York. Not Hong Kong. Not Rome. Bordeaux. Right now, wine experts, critics and influencers, are migrating to this epicenter for wine, to taste wines that are, at this time, undrinkable, and will only be released three years later to the public, before which they will have already been bought and paid for. These wines, the 2017’s, will follow two highly hyped and sought after vintages (the 2015 and 2016), and which was a vintage (2017) that was challenging, at best. Frost, hail, drought, extreme heat, another potential dystopian vintage of the decade. They will sell. And they will be unaffordable to 98% of us. Yeah, the Italians have something else to learn from their French cousins.

So, You Want to be an Italian Wine Expert?

from the "notes to myself" dept.

We Americans spend a lot of time alone. In the car, in front of a computer, and if one is lucky, taking long walks (or runs or bike rides) in the neighborhoods, in the country or deeper in nature. The monkey mind that is constantly chattering is set aside, and peace, and eventually clarity, arises.

Over the years, my inner Carl Jung has been giving this chat to me, in order to focus my purpose in this livelihood I have been given in the wine trade. It has been an epiphany, of sorts, for me. It is raw and unexpurgated. Proceed with caution – it is not for poseurs.

On the Wine Trail in Italy - The Terrible Teens

Or, 12 going on 17...

In a world that pulses on a 24-hour news cycle, where we don’t remember on Thursday what happened on Monday, here we are at the birth day. For better or worse, on the wine trail in Italy turns 12 today, and heads into its thirteenth year, not officially a teen yet, but feeling like 12 going on 17.

I should have seen it coming. When O.T.W.T.I.I. was a baby she was cute and cuddly. Her toddler years, her all-about-diaper-training, her first steps, her two year-old rebellion years, and as a proud papa, I (or rather, we) weathered it all. As she grew up and became a little gangly (e.g. wordy), my friends and family remarked on what a precocious one she was. But I persevered. And now she is a teenager, and I am prepared for her to hate me in a few years.

The Italian Wine List from a Cinematic Perspective: “I've seen things you people wouldn't believe.”

There’s something about a wine list that seems a lot like the “hand in the box challenge.” You never know what you’re going to find inside. It could be warm and fuzzy. Or it can be slimy and menacing. It can be a relief. Or it can be disgusting. Working in the wine trade, it now seems from this perspective of 30+ years that wine lists are pretty much a reflection of the sensibilities of the person (or companies) who puts the thing together. Which can be a relief. Or it can be disgusting.

A Long Life, As Expected?

From the archives

I was passed a message. “He’s gone.” Just like that. Too young. Too much life left in him. But that was it. The End. Life over for Morro.

Another note, in a text. “She’s here!” Brand new. Just born. Ready for the world. Novella. A fresh beginning.

Non c'è due senza tre. A letter arrives. Old school. “ One year before she turns 100, if she’d only made it a little longer.” And a long life, as expected, still missed, because she was so loved. My Gaglioppa.

You really never know. It could be one long life for a wine, it could be the beginning of a life not yet unfolding, or it could be an abrupt end to a life lost too soon. How many times has it happened, corkscrew at hand, early evening, anticipation, but never really knowing until the moment of truth?

The Province of Fine Wine in Today’s Disrupted World

Writing about wine is at a turning point. If the writing is well done, it can serve to lift us out of the constant sea of disruption, of all we see that has become the new normal, and give us a moment for fresh air and hope that the cosmic fireball truly isn’t hurtling towards us at breakneck speed. “No guarantees on that one,” said the seer in the desert, who tracks the midnight sky with her trained eye.

This past week, some fine wine writing has appeared to give me hope. Even if our celestial rendezvous with kinetic bombardment is inevitable, until then, we can cherish and celebrate that which is good about being human, even if it merely seems like building a cathedral with toothpicks.

Selling Your Italian Wine to the US Market - My 15 Minute Talk

I’m going to take off my citizen blogger hat and don my work cap for this post. Read this as if it were a (TED) talk I would be giving to a group of Italian winemakers, hopeful exporters and importers, and young people looking to get into the Italian wine business in the United States.

Good morning,

As I look around the room, I see all manner of folks who are either devoting their life to Italian wine or who aspire to do so as a career. As one who had spent the last forty years doing just that, let me share some thoughts with you regarding the future and how you place your piece of the puzzle into it.

Nine Reasons to Give Thanks for Italian Wine

Italy and Italian wine, during my professional life, has been an arduus ad solem. It has so possessed me that I fear that I am like the Japanese soldier holding up in the Philippines who continued to fight 29 years after the end of WWII. At other times, more recently, I have felt the task to be more arare litus, in that the waves would come and wash away much of the hard work. It could be very simple to just walk into that ocean and keep walking, to disappear in time and space. But that will inevitably happen anyway, to all of us. Better to retreat to my highland post and keep fighting, even if the war has been won (or lost). And to the homeland, for which I have been fighting: look upon all these years, where thousands of men and women have been laboring and pursuing Italian wine’s ascension as some of the great wines of the world. How not so long ago it seemed we were all fighting for our place on the stage as a legitimate wine. That battle has been won. Let us give thanks.

Basilicata - Divining the Future of Italian Wine in a Place that Time Forgot

If you could find a window into a world, where time hasn't moved so rapidly, where things are like they were a year, five or even 50 years ago, would you climb up and through it? And if so what would you expect to find?

Basilicata is one of those places on the wine trail in Italy that has kept some of the old ways, not discarding them for the latest iPhone or Windows upgrade. There’s something about the ancient in this place that has rooted, moored and isn’t going away anytime soon. And that’s a very good thing for Italian wine lovers.

Assessing the Controversial/ Disastrous/Fabulous Italian Wine Harvest of 2017

Here we are – November 5, 2017 – for the most part the Italian wine harvest is over. And while we’re months and years away from practically determining just how successful (or disastrous) the 2017 harvest was, that hasn’t kept journalists, bloggers, winemakers, even P.R. wonks, from shouting claims from their respective vantage points. Like nervous hens, tut-tutting over every oeuvre, we have heard that it is a “disaster,” a “perfect storm,” a “vintage the likes of which we haven’t seen since the end of World War II” and “Hey, it wasn’t all that bad!” So how bad (or good) was it? What happened? How about a 3-point harvest report pop quiz - let’s see what the experts say?

The Necromancer's Guide to Italian Wine

It all started with the Jewish prophet from Bethlehem, that turning water into wine piece of sorcery. How could we top that? After a couple of hundred years, we finally hacked it, and decided to turn that wine back into his blood, and so it has been for the last 1,700 or so years. Take that, Yeshua!

It was a pivotal moment in Italian wine necromancy, initiated by our little cadre of immortals, filched (or interpolated?) by the high priests of the Catholic Church in Rome. This, not the wine in Campania, not the Greeks in Calabria and Sicily, not the Etruscans. No, the New Testament era of Italian wine was transmitted by the monks and priests, alchemists, all of them. And guided by our immortal, unseen hands. And that is how we got to where we are today. Winemaking, traveling through time, as a dark art. Or at the very least, invisible.

The 2017 Harvest in Umbria and Tuscany - Fear and "Global Weirding" - Pt.III

"What do you get when you fall in love? A guy with a pin to burst your bubble."

There are parts of Tuscany that evade Brunello and Chianti Classico’s snares. They don’t get the attention, and sometimes the respect, but nonetheless, people set up their vineyards, their castles and their dreams in these places. After all, it is Tuscany, how bad can it be?

America Under Fire: An Open Letter to the Italian Wine Community

Click here NOW to donate and have your donation matched - SGWS CA Wildfire Relief Fund

Caro amici e colleghi,

It seems every Sunday terrible news comes from America. And lately yes, it has been one disruption after another. From floods in Texas, Louisiana, Florida and Puerto Rico, to fires in California, the country of my birth has been travailed upon in the most severe terms. And that is just the acts of God, not to mention the hand of man, which has challenged our notion of democracy, liberty, equality and justice. Suffice it to say, on the social and political end of things here in America, we are in a virtual civil war. From the carnage in Las Vegas of concert goers to the massacres of little children in their schools, our civility and our moral core is faltering. And through this, families and friends who no longer talk to one another, for we are a nation of passion and opinion. We are also a young nation, showing our folly for all the world to see.