
The Italian wine trail has taken me to the Hill Country of Texas this week, from Temple to San Antonio, to New Braunfels to Driftwood to Austin. I’m ready to be back home in my own kitchen, in my own town.
After some days in California, where the best food I had was sushi, I found myself in Italian restaurants this week. One was for a dinner meeting with Andrew and Maureen Weissmann, who are opening an Italian place next year in San Antonio. They get it.

And it is that simple. If only folks in the kitchen would get out once in a while and see what the rest of the world is doing.

“Our customers want more food on the plate.”
“They ask for more garlic, we don’t want to use that much.”
“We have to give them a side of spaghetti; they’ve come to expect it over the years.”
And on and on.

This week we had lunch at a pizzeria napolitana, the owner sat down with us. But before he did we ate. I ordered a pizza with prosciutto and arugula, one of my favorites. As the pie was being set before me I picked up a scent of truffle. From an early experience with white truffles in the 1980’s ( I basically OD’d on the smell of truffles from driving them around in my car for two days, selling them) I have an aversion to them. Or rather, I have a loathing for truffle oil that doesn’t use good quality truffles or oil. And then some kitchen cheerleader bathes a dish in the stuff, making it stink like a Virginia City whore.

After, we’re sitting around the table tasting and talking with the owner, Doug Horn. His place, Dough, came out as need for him to deliver a product that in Italy is basic, wonderful and a necessity. And yes, I’m sure from time to time he gets folks coming in looking for a double cheese pizza with extra pepperoni. But then he gets the wandering pilgrims who just want to dip their hand in the holy water, genuflect and get a moment away from the endless missionary work.
His list is 100% Italian wines. He gets it too.

Exactly! Times have changed. So why the big plates and the 5 times mark-up on wine and too much garlic and overcooked pasta with too much going on in the bowl? Why are we still settling for salmon and short ribs as something quintessentially Italian?
Let me say this, to anyone who have scanned down this far on the post: If you are in the wine and food business, tear out a page from Andrew Weissman’s play book, “just keep it fresh, simple and sourced from a quality place.” You can’t go wrong if you stick to the truth.

"Ohh, there must be some easier way for me to get my wings."
8 comments:
You almost sound like a foodie;>)You hit on a fundamental thing. It's so true about keeping it simple and sourcing good fresh ingredients. Entrees that have a paragraph and a half description. It's extreme this and extreme that. More on the plate, more garlic, more salt, extra cheese. Caspita! At least some people get it.
Re: the chef's “just keep it fresh, simple and sourced from a quality place.” Very true.
The entire basis of every episode of (Gordon) Ramsay's Kitchen Nightmares -- BBC version -- is that verbatim quote. Going back to 2004, as I recall. Can't go wrong.
...Hospitality Billy
Word Verification: compasoy,
"COMP a soy"
noun: commercial soy product,
used in Chef BoyArDee Spaghetti, suitable for this thread.
"sometimes the spaghetti like to be alone"
--secondo
In San Francisco, Massimo & Lorella struggle sometimes to do pretty strictly Sardo home cooking. They are recovering wine-businesspeople, matter of fact. We bonded from first meeting, because they worked on a cruise ship & their first date was in port in San Juan. It truly is a home away from home. He's been saving a bottle of so-so Zin from Lake County for two years, waiting for me to round up a few blogfriends...
The problem with the wine business -- and the restaurant business -- is that the people in charge think simple means crappy. Plus, it's very obvious when you overcharge for something that is simple.
Simple doesn't mean crappy. Simple means simple. Does a dinner get any better than roast chicken, green noodles, a green salad, and a bottle of wine that you like? Especially when you eat it with someone you like a lot? Nope.
Maybe, after the restaurant shakeout that is coming, the ones that survive will understand this. And, almost as important, maybe the people who write about wine and food, who currently think simple is crappy, will adapt Alfonso's philosophy.
Thanks everybody...Marco Disastro, DoBi Gimignano,BK Broiler, Aunt B,
DJ Residual Sugah, and "Mudgie"...good comments...though I'm still trying to figure out the compasoy thingie...maybe Marco will 'splain it to me when cell phone service is resumed on the lunar landing base ;/
compasoy is a new fusion-mashup of Haitian kompa and Japanese sacred music involving low sodium soy. don't ask. it's still evolving.
AC...compasoy was my word verification in Blogger's comment moderation. You know, so that you know the comment came from a human being, instead of mysteriously simple, crappy robot.
Marco, however, had the better answer. Then again, he's more plugged into the psuedo-vegetal diaspora than I.
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