
Got time for a little navel gazing? 'Cause that’s where I'm going with this one.
25 years of carrying the torch for the Italian team. I feel like someone just pushed me in the ditch.
There are all kinds of wines for different tastes. I understand that. But I cannot tell how many times I have heard this line lately, and not just from Italians: “We have embraced tradition with innovation.” Or this one: “We are a traditional winery looking forward into the 21st century.” And this one: “We are an old style winery utilizing technology to improve what we have learned from the past.” None of these statements makes any sense.

When was the last time I had a Greco or a Fiano that really tasted like one? How many Verona IGT reds lately have I had that tasted more like a wine from the Maremma or Rutherford, than Valpolicella? When was the last time I had a Chianti that reflected the intentions of the land over the man? When did Mother Nature become la goomada? When did nurture become suffocate?
Did those starry-eyed post war kids with hopes and dreams become comfortable as they passed the keys to their Gucci-loafing children?
Well maybe not everyone, but the pendulum has swung out there. Way out. It cannot remain in an extreme position. It cannot be sustained. There is the issue of gravity. And balance.

April was the first month I have witnessed where I’ve seen downward trends in Italian wine sales. Things are slowing down. It’s not a sky-is-falling spiral, but it’s a gut check for anyone who is looking at the numbers.

I have tasted Montepulcianos from Abruzzo recently. Seems like a lot of people want to bring their wines to market. I have a long experience with Montepulciano and remember those brawny, sweaty, nutty, reds that when you tasted it knew it was from the hills above you. Now, many of them taste like they came off an assembly line.

Who can you turn to? What can you trust in?



I think we are at a crossroads and it is a crucial time for the wines of Italy and her relationship to the American market. Where's a good place to start? How about less marketing pesticide – more plowing in the trenches of the heart.
There have been missteps. I hope for steps out of the darkness towards a future that swings back to authenticity and integrity.

Vintage photos by Vittorio