As one looks over the evolution of Italian wine, one can find one consistent factor – change. Nothing stays the same, whether it be technological, tastes or styles. Today's bright star was yesterday’s smoldering nebula, just waiting to appear in time. Wines that were thought to be the “end of the world,” in 1980, are now conscripted to the dustbin of history. Not that this jives with quality or value. In fact, some of what propels Italian wine is this contrarian philosophy, a stubbornness to accede to whatever has become dominant, to maybe even become suppositious of that success.
“Every generation re-invents the wheel,” as the saying goes. And in wine, as in Italy, re-invention is part of the culture. “One cannot take chances in the shallow end of the pool – you must dive into the deep end, the unknown, with both dangers and rewards awaiting.”
How can it be that Italian wine, from 1946 until 2000 blazed a trail towards dominance in the wine world with incredible speed and accuracy, only to give it away to the new generation?