Interviewing Italian Wine - The Moment When Everything Changed

Italian culture is a timeless and ongoing revolution. Wine has been swept up in that benevolent maelstrom. Thus, it seems like a good time to revisit our old friend, Italian Wine, and interview them. Over several long lunches and a myriad of bottles opened, young and old, this interview has been streamlined for today’s attention span deficient society. However, this process has been going on for hundreds of years. Glad for you to dip in.

 

Q: Ciao, and thank you for joining us.

IW: Niente, you’re most welcome.

Q: Let’s jump right in. Did you notice an inflection point, a moment of illumination, internal/external, when your awareness changed (when you awoke to the meaning/ direction in your process), was there an event that changed or was there something that took place, internally, that happened?

IW: Wow, a long question with not a short answer. But I will try and explain. As you know, we’ve been around for hundreds, if not thousands, of years, in some form or another. But realistically, it wasn’t until the 20^th century that wine, in general, took on a more rapid evolution. It seems to have coincided with the technological changes the world was undergoing. But there was also a new energy coming from the earth, a novel expression of life, that was being captured in the vines. It was as if the earth was awakening from a long sleep. And Italy is more than blessed to be an epicenter of the world’s energy, or so the Italians like to think. And maybe that is so. In any case, the momentum right after World War II gave impetus to the most rapid set of changes in Italian (and I daresay the world) wine creation. Technology, rebuilding a world that was destroyed by war, economic investment, more rapid and efficient forms of communication and transportation, and the desire to get back to life and living, by the humans, gave us hope in the ground. The long sleep was over and a new dawn was upon us.  So, I hope that begins to answer our question, although there could be a book written about that subject.

The Battle for Wine – Symbolic vs. Economic Value

“When, and under what emotional pressure, does a memory shift from being a reliable account of something to a story that we tell ourselves about what we wish had occurred?

– Anthony Lane reviewing the film, “Anatomy of a Fall” 

 

As with almost anything on planet Earth these days, wine is also experiencing conflict. Mostly from dueling perspectives and accounts about what wine is. Throw in a dollop of virtuousness, a sprinkle of inexperience, a teaspoon of youthful confidence and a cup of the shifting of cultures, and right before your eyes all the tried and true, the mainstays, the fundamental market movers, shift in their relevance.

A young writer friend who I admire put it this way: “I sometimes feel like there’s the actual wine market and what moves it, and then there’s the tiny bubble that a small number of cool kids in NYC and LA think is cool. Which has symbolic value, but actual economic value? Not so much, I guess!”

What I learned about wine writing from a Black female science-fiction author

When I graduated from college I moved back to the town where I was born, Altadena, California. Unbeknownst to me, one of my neighbors was a budding science-fiction writer. She lived one street above us, and she was on her way to becoming one of the greatest science-fiction novelists of our time.

I was working various jobs. In the morning I would head up the hill to work making custom furniture. After lunch, at our home workshop I would work on custom frames. And in the evening, I would drive to Pasadena or Hollywood where I worked as a waiter. We were starting a family, we were broke, the economy sucked, and I still entertained visions of becoming a great photographer. I had a full plate in my 20’s. So did my sci-fi neighbor, as she was also in her 20’s and no one had any idea the greatness she could achieve. Except for her. She was on a mission. Her name was Octavia Butler. And she changed my world.

A Remembrance ~ Anisetta in Palermo

revised from the archives... 
 

I remember that sinuous ceramic floor, on top of the building on Via Roma. Of all things, why that floor? Perhaps the floor was the safe, the repository for all the memories stored up on the roof overlooking Palermo. All the long dinners, late lunches, cups of coffee in the early morning looking out over the water, watching the ships pull into the harbor. Looking at Monte Pellegrino in the afternoon, in the aperitivo moment. For whatever reason, that odd squiggly tile floor pulls me into the shots. Most of these people are family in some way, most of them are now gone. But here it is, Memorial Day, and one of their kin is remembering them, channeling them, looking back into the past peering into the magic mirror of images my grandfather brought back.

Countdown to Zero

There’s this sci-fi novel about the end of the world. In it, the people of earth are trying to figure out how to get all the people on earth off. And with that there are those in denial who think it’s just some kind of fake news. Suffice to say, some get off and some don’t. Those who do are shepherded to another planet, similar to earth, far, far away in another corner of the galaxy. And those who don’t, well we the readers never find out.

That’s kind of how I see Texas now. It’s almost October here, and the temperature today is 99⁰F. And coming off two of the hottest summers I’ve experienced here in nearly 45 years. In other words, I feel like one hell of a slow-braised rump roast.

Celebrating Two Giants from California

Napa Valley Cabernet Sauvignon – 1968 Charles Krug and 1983 Far Niente

This past week, in Texas, we've experienced with mixed results. For one, the weather has finally cooled down to mid-80’s, from a summer which saw an endless assault of 100+ degree days. Literally made me sick.

The other, not so welcome, was the expected outcome of the impeachment proceeds of our Attorney General. Acquitted on all counts, but it came as no surprise. Why would overwhelming evidence of corruption and unethical behavior (I watched the proceedings) necessitate an impeachment, when the political landscape here is so broken beyond repair, in my estimation. I’ve been here 45 years now - a stranger in a strange land.

That said, to end the week, a dear couple celebrated their 30^th anniversary and we were invited. A generous wine couple I should say, with a rich and deep cellar. So, why not celebrate being alive and well, with maybe a cool evening, regardless of the celebrations that were probably going on (and most likely at taxpayer expense) in Austin.

A Very Difficult Buyer

Social media has become the sound of a Band-Aid being ripped off with abandon. Last week, a friend of mine who has a wine shop in California posted a funny picture of a car that had landed on a roof, for a friend and colleague. Just something funny. That friend had a “friend” on Facebook, who commented about the poster. “A very difficult buyer.” And then proceeded, in later comments to remark that said buyer also had other enduring qualities of a toxic nature. This from someone in the wine trade, a supplier rep, commenting in a public forum, about a buyer, and not in a positive or affirming way.

The Invisible Wine

“Sometimes the older ones, the ones that have been in there a long time, they get forgotten. They become invisible."

It had been a month of Sundays since I last updated my cellar list. Over the years I managed to work up a spread sheet. It was far from perfect, but at least it provided me a list with what I had collected over the course of a life and a career in the wine trade. Sometimes it was in multiples – of three, of six, even twelve. And often it was a lone solitary bottle, stashed away for that perfect dinner, or celebration.

And sometimes, a bottle would get away from me. Maybe we only had eleven and drank all of them. Maybe we actually drank the twelfth and I forgot to mark it off the spreadsheet. It happened from time to time. But when I’d do a full inventory, those stragglers usually showed up and were put back on the list.

This wine was different. It was, well, let’s just say, one of a kind. It was old and dark and from an odd vineyard. Not terribly fashionable with the snotty somm set that beat their drums loudly over every pét-nat and grower’s champers, or an ancient Barolo from Mascarello or Conterno, Aldo or Roberto.

No, this was a wine that had gone out of style around the turn of the 21^st century. You could imagine where it came from.

But first, it had to reveal itself to me.

Leading From Behind

Recently I watched an absorbing and compelling documentary about the musician, Ron Carter. A giant in the jazz world, Ron is now 86 and still playing. Or working, however you might see it. I was fortunate enough to see him perform in 1968 at UCLA, when he was part of the Miles Davis Quintet. He’s a master, not one who passed a written test or a blind tasting. He mastered his art as he journeyed through time and his world, slowly, often painfully. But he succeeded. In the documentary, towards the end, he talks about what success is:

"I think success involves more than me. I’m sure that I could have been successful a lot sooner and maybe a lot longer. I thinks success is a difficult word to define, because it means different things to different people. Does it mean that you work all the time, is that successful? Does it mean that you walk onto a street and everybody knows who you are without your instrument? Does it mean you get paid on time? Being able to fill a house with my name being the band leader? Call three or four guys and say, ‘Hey, now, I got this gig, can you make it?’ They all say yes ‘cause I called? Is success going into the bank and they know you’re not going to rob them? I mean, what is success? I don’t know. I’m not sure how I would determine success 'cause I'm still trying. I haven’t gotten to the place where I necessarily see me as being successful, given all those possible definitions. Having said that, I like where I’m going. My last efforts have been honest. I have meant every note that I have played.”

The man is 86 and he likes where he’s going. If that isn’t success, I don’t know what is. Or at least, that explanation struck a chord in me.

Rare and precious – And other unlikely juxtapositions

from the archives...

It started last night while I was looking for a bottle of wine to go with the lasagne. I wanted something a bit rustic, not too heavy, maybe with some age on it, and red. Isn’t that how everyone does it? Go to your wine closet and pick out something fabulous?

Earlier in the day, at the nearby supermarket, I noticed a display of wine and saw the word Rosatello. Once upon a time, that meant a lightly dry rosé wine from Tuscany, long before “that” was famous. Now it means sweet, red or rosé, still or fizzy, depending on which bottle is presented. But someone shopping in this supermarket would probably get a bottle of either, to go with their lasagne.

Sicily ~ The Oldest Kid in Italy

from the archives..

Ed. note: Prescient this post was, in 2014. For when I next went to Sicily in 2016, I indeed was in a pretty awful car accident that sent several of us to the hospital. Knocked me unconscious and broke a few ribs and cracked my skull (again). A produce truck ran a stop sign, a sign that had fallen to the ground and was not seen. The conspiracist in me might say I was targeted by the produce cartel in Sicily, ha-ha! Nonetheless, I survived. But this tale eerily foretold of things to come, c'est ne pas?

 

Of all the places in Italy, Sicily is the one that scares me the most. I have cancelled trips to Sicily because I was afraid something was going to happen. I have gone to Sicily when my bones were sore from a car wreck. I have driven a car in the streets of Palermo and Catania, which is questionable for an able bodied person. I have stared at dead people, their skin dry, their eyes missing, their bones falling off their skeletons. I have walked on mosaic floors that were laid thousands of years ago. I have gazed up at ancient temples, the sun glaring back. I have walked the streets in the heat in the dark with a bum leg, with the legs of youth and with the gait of one who is no longer young. And all through it ancient Sicily kept getting younger.

A Paean to He Who Started with Nothing and Now Has Everything

It’s not every day one can expound about an American success story. Sure, there are scores of them - this country exists for attainment, at any and all costs. Some are dearer than others, and some have cost our collective soul more than we sometimes wished to pay. But pay we do, ultimately. And now, we arrive at another crossroad, this one surely historical, if not now, then definitely in the uncertain future, if it indeed the future will exist. But this isn’t an elegy or an obituary, it’s a celebration of a native son’s success in life. He started with nothing. Now, his cup overfloweth. He has everything.

No Comment

 

As some of you have noticed and emailed me, I no longer entertain a comment section. About four months ago, I tried an experiment to turn them off.

For some time, I’ve been dealing with less than savory comments from sometimes (and sometimes not) anonymous interlopers wishing to steer the conversation in directions not intended for the journey this blog is on.

I don’t like being cyber-bullied, especially in regards to something as insignificant as a wine blog. Really!

So, since then, my life has been a whole hell of a lot more peaceful. and with the world that we are living in, these days, that goes a long way.

In the beginning of blogs, comments seemed important. Nowadays, not so much. If folks want to comment, they can always do so on FB, IG and Threads.

And so it will be, going forward. Thank you for your understanding.

 

© by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

wine blog +  Italian wine blog + Italy W

July ~ The Juicy Middle of a Hopeful Summer

July was an amazing month for On the Wine Trail in Italy. The readership is tremendous and the response has been marvelous for a category (wine blogs) that everyone, myself included wrote the obituary for, years ago. It has shown extraordinary resilience. In my case, I think part of the success lies in telling personal stories, not just rehashing wine notes and features told over and over again (Really, how many times do we need to hear the “true” story of Etna, or about the existential crisis in Champagne? Enough, already!)

That said, I am re-listing the blog posts for July here on August 1^st, in case anyone lost track of them or forgot to check out OTWTII, where I have been religiously posting EVERY WEEK! Wine blogging may be dead in some parts of the world, but not in this space.

So, here goes, and happy reading:

July 2^nd - The Luxurious Privilege of Outrage

I was taking a coffee break recently with a friend, catching up, and he remarked about some crappy restaurant service he’d recently gotten. I quipped back at him, “Yeah, you’ve got it real rough. You’re white, you’re financially set and you’re relatively healthy and young enough. Sounds like your 1%er white privilege is kicking in, cowboy…”

July 9^th -  Reinventing Italy  The Italy that Americans forget

Lately I’ve taken to reading excerpts from people’s trips to Italy. Wine country, the cities, the fashionable resorts, the restaurants, the countryside. And one thing has stood out from some of those missives. It is the unique position we all have, the singular perspective of Italy from our own point of view, and how it affects how we see and interpret Italy to others…

July 16^th -  What kind of life have you had?  In memory of Luigi Pira and Dino Illuminati

I was in the room next to my wine closet when I thought I heard the murmur of low voices. There was no one else in the house, and it startled me a bit. But as I inched closer to where the wine was, I realized the voices were coming from inside…

July 23^rd - Confessions of a Salesperson: Lessons from a Bygone Era

Recently, I stopped in to see an old friend and erstwhile client, an Italian restaurateur. We had a glass of Gavi together and caught up. He told me this anecdote:

“This wholesale rep showed up with (a very large and new Italian supplier) longtime supplier rep friend. We’ve known each other 30+ years. We’re chatting and having fun…  

July 30^th - Falling Out of Love with Wine

This week, I was re-organizing my wine collection. There were several cases of white and rosé wine that had stacked up in the utility room, and we weren’t drinking it that regularly, of late. So, I made room in the wine cave for them. I keep a spreadsheet and was slightly annoyed to be adding to the list, rather than subtracting to it. Why, one might ask? Isn’t the purpose of a wine collection to continually add and subtract, refine and replenish...?

 

 

© written and photographed by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

wine blog +  Italian wine blog + Italy W

Falling Out of Love with Wine

This week, I was re-organizing my wine collection. There were several cases of white and rosé wine that had stacked up in the utility room, and we weren’t drinking it that regularly, of late. So, I made room in the wine cave for them. I keep a spreadsheet and was slightly annoyed to be adding to the list, rather than subtracting to it. Why, one might ask? Isn’t the purpose of a wine collection to continually add and subtract, refine and replenish? I suppose so, but with our diminishing drinking habits, I fear I might outlive some of my wines. And that, in my view, would be an egregious offense.