A brief history of a working father in the wine industry

Regular readers of this blog have known for some time that I am retired from a working life. What many do not know, are the details of a life that arrived to this point. And specifically of a working father, a single father, in the wine trade in America.

While it is fashionable these days, with influencer marketing, to dump on established channels (and institutions) of wine commerce in the US, there were, and still are, many people who are simple, honest working folk. They just happen to be slinging Chardonnay or Vodka to the local restaurants and retail establishments, rather than coat hangars or auto parts. The notion of progress, not perfection, becomes readily identifiable once one has an extra mouth to feed, a mortgage and a car payment.

As a single dad and devoted to being the best dad I could be in a family-fractured world, I was also wrestling with the “What do I want to be when I grow up?” notion. However, I figured adaptation along with a measure of resilience would probably see me safely for a few years of adjusting to a more extroverted life. After all, selling isn’t for the shy. And lots of rejection. By then, I hoped I’d be “all grown up.”

Obsession and Intention - A Magnificent Tango

Wine as an obsession seems a bit odd to me these days. As I recede from the shores of the wine trade, the daily activities, the desires, the fears, the needs (are they really?) all seem to look less important to me. Does that mean I no longer love Italian wine, or even wine in general? No, not at all, but I do feel like the obsessive behavior I had, and which I see all around the wine world, might be misplaced energy. At least for me.

Umbria - From the Stalls to the Stars

Assisi - Eremo delle Carceri (St. Francis' Hermitage)

As one might be expected to do in the later chapters of life, I’ve been cleaning up my study. Actually, it feels more like prepping a dead man’s home for an estate sale. At the very least, I am (heaven forbid my use of the “C” word) curating the collection of a wine man. A traveler. A photographer. A father. A husband. A son. A brother. And a primate on earth. And therefore, some things have been bubbling up to the surface, like an ancient vat of Sagrantino, done the old way, with lots of dried fruits and a healthy dose of residual sugar.

California Dreamin’ - Chardonnay Sidebar 1. - The Fighting Chance

California Chardonnay. An odd phrase. Round and chunky in sound, those two words. A little shushy, followed by an ay! Why not? What did I have to lose? I was working on the commercial side, a little ultra-fine wine company trying to find something that the clients would need, so we could go by the account more than once every 21 days. And we were going pretty good with a white demi-sec from France, Cotes de Bergerac. But people’s tastes were evolving drier (or so they said) and California didn’t have exchange rate issues. The wines could be had by truck and train, and transported to flyover country quickly, and often, to ease on the cash flow for the owner of the fine wine company.

Italian Wine in America - An Array of Abundance

Dallas, Texas - 1979 - Il Sorrento Old World Italian Cuisine

Let’s hop on the Wayback Machine, to 1979, on search of the state of Italian wine in America. Forty years ago. A blink in the eye, in geological time, but an epoch for Italian wine. How do I know? I’m old, man. I was there and on the floor, serving and sommeliering, in Italian restaurants.

The choices were slim. There was Ruffino. And Bolla. Chianti. And Soave. And Frascati, from Fontana Candida. And Corvo, both red and white.

A brash young upstart, Montepulciano d’Abruzzo, appeared on the horizon. Red wine with a little bit of fruit. It was refreshing.

There was a little Barolo and Barbaresco. The Barbera that showed up usually “aged” in the warehouses, or the warm racks in the restaurants, and was virtually useless. And there were attempts by other regions, Emilia Romagna, but usually with their sickly sweet Lambruscos. Oh, and there was Asti Spumante. Oh joy.

What does it take to be a lover of Italian wine?

Everyone has their idea about what it means to be a lover of Italian wine. Some folks love to go for the rare, the old, the soaring Pegasus wines that are clever and coveted and so very desirable. Others are content to sip on a simple quaff, night after night, with their pappardelle Bolognese or trofie con pesto, maybe a glass of Montepulciano D’Abruzzo or Vernaccia di San Gimignano.

A middle-aged man walks into the little Italian store in my neck of the woods, looking for a Cabernet. A young woman is also here on a mission to find a Pinot Noir. We are in a store with only Italian wine, it can be a challenge. Sure, I can point the man to a Veneto Cab or even a throatier version from the Maremma. And likewise, I can put a nice bottle of Pinot in the young lady’s cart, from Alto-Adige or Piedmont. But there are so many other wines with the texture, the flavor, the pleasure that they can derive, that they don’t have to be stuck in the Cabernet or Pinot Noir box, when it comes to Italy. Save it for France.

The Native and Indigenous Italian Grapes Series Round-up

Over the summer I was motivated to produce a mini series on Native and Indigenous Italian Grapes. This is a round-up of those posts, in case one or two slipped past your feed.

The seven posts are:

• Ferragosto Forever
• Surf, swell and tides on Verdicchio Island – Matelica, the monster wave
• A short personal history of Arneis
• In praise of Trebbiano Abruzzese - a short personal history
• The Old Fool's Guide to Erbaluce
• The Unbearable Lightness of Being… Fiano di Avellino
• Tocai Friulano - For every funeral there is a second line (and a silver lining)

These are personal recollections, not necessarily mementos, although there is a little bit of history. Moreover, my intent was to enliven the discussion about native and indigenous Italian grapes beyond a PowerPoint presentation and a tasting lineup. While those are also a necessary evil in today’s time-crunched world, I thought it important to tell a back story for some of these grapes, to give them light and life, and to highlight the impact they’ve had on me and those of us who walk on the wine trail in Italy. And, by the way, this post marks the completion of the 13th year of this blog.

Enjoy, happy perusing and Happy New Year!

written and photographed by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

wine blog +  Italian wine blog + Italy W

It's a Wonderful Life - with Buttercup, Coconut & Luigi

Baby Luigi

When I "retired" in April, I didn’t really quit working. But in the last month or so I’ve retroceded a bit more than when I first got into this stage of my life.

At first, I thought my friends and colleagues in the business would stay a part of my life. But folks in the fast lane don’t have time for those of us in the eddy. Out of sight = out of mind.

La fille Américaine in France, making wine (naturally) in Italy - Pt II

Uncle Emilio’s wife, Serafina, sent Anne Marie a note. “Uncle Emilio isn’t doing so well. After his last fall in the vineyard, he just hasn’t been the same. I guess, after 63 harvests, he’s been very fortunate. But the grapes won’t wait for him to feel better. Is there any chance we could have you here for harvest?”

As it turned out, this was good timing for Anne Marie. The winery she worked in as a cellar rat in was changing. The owner was leaving the winery to his kids. They lived in the larger cities and were more interested in the value of the land. She felt the call of Italy.

Les vins naturels – 2 new releases – one from France and one from Italy

Two new wines that have recently graced the dinner table. Both made with biodynamic practices and are Vin Demeter.

La fille Américaine in France, making wine (naturally) in Italy - Pt I

Anne Marie was from a new generation of global citizens. Born in America in the late 1980’s, from parents who immigrated from Europe, her mother was from France, father from Italy, and they met among the vast plains of West Texas. Both looking for space, for freedom from convention, for a patch of blue sky they could claim. Along the way they found each other, fell in love, settled down and gave birth to Anne Marie and her twin brothers.

Neither were farmers, the father was an engineer, the mother was a doctor. Both their families had roots in the farm and in grape growing. But that was a long time ago in an entirely different world. This was America and The Dream was still alive.

The State of Natural Wine in Flyover Country

New series: "Au Naturel "       

While researching an upcoming article for the Dallas Morning News, I’ve had the opportunity to experience, first-hand, the state of natural wine here in flyover country. In a surprising turnabout from the often-contentious atmosphere found over the internet, what I’ve experienced has been a refreshingly open-minded and clear-eyed take on wine made in the various manners of what we have come to regard as natural. Without going into some of the information I will cover in the article (and really not the intention of this post), I want to explore how we got here, those of us in the middle of the country, who are often cast aside from the more seemingly progressive and undeniably trendy west and east coasts. And just for good measure, this is not an us vs. them piece. It is simply a snapshot of what I see and have observed over the past few months while working on the newspaper piece.

Who do we think we are?

After almost thirteen years writing this blog, observing the wine trade, from within and without, and folding those impressions into the culture-at-large, I have to say I have begun to wonder, who are we? What follows are composite, fictionalized characters, who have components of people I’ve encountered of late, as I explore mastery and the paths to it.

Are the French more interested in Italian wine than Italians?

My French cousins seem to be on a roll. They stand up to political bullies, they smoke when and where they want and they appear to be more curious about Italian wine than their Italian cousins. At least, that’s how it appears over here on the wine trail in Italy.

For years I have tracked who comes here and from where. And though this is an English language blog, and while most of the readers live in America, it comes as a bit of a happy surprise that my second largest readership comes from France. In fact, over the life of this blog, going on thirteen years now, French readers exceed Italians by double. Maybe the French just have more time to mull things over, even if it is in this crazy English language. Or maybe some of my English friends, living in France are also driving this? For whatever reason, this is intriguing. Who loves wine more – the French or the Italians?

Restoring the "Master Class" for the Wine Trade

It is very fashionable these days to call something a master class. Do a search and you will find any number of master classes, with famous folks like Martin Scorsese, Dan Brown and Oprah Winfrey presenting a path to mastery. But what really is entailed in a master class about wine? Who is qualified to lead such a class, and how should those classes be structured? These are some of the questions I have been pondering of late, in my search for the paths to mastery.