Echoes from the archives - posted 1/10/13
From the “Om mani padme om-erta” dept.
The single most asked question I get, on a regular basis, is still “How do I figure out Italian wines?” I have to deal with it in work, on this blog, in educational situations, in sales, and in almost any situation I get into when the subject of Italian wines is brought up among normal people. I say normal, because in the wine geek world, those folks are more interested in how many DOCG’s there are or the difference between Cannubi and Bussia. But that’s rarified air for folks who are just trying to unlock the key to understanding Italian wine for their purposes, those being immediate drinking pleasure. So this isn’t an academic exercise, although many folks in that arena struggle with this as well. Maybe that’s why the book, Italian Wine for Dummies, is the one many of us recommend to folks who are trying to simply sort it out.
But there has to be an even simpler answer. Not everyone is going to read a book. Too bad we can’t go the route that
Mimmo Siclari chose, selling cassettes of
Calabrian crime songs from the rear of his car. And as risky as that was, and it was, much more of a risk than I am attempting, the stakes are even higher with regards to cracking the code on Italian wine.