How many times do we have to read about it? Yes, some folks out there get to taste some a.m.a.z.i.n.g. wines. But to open up the wine magazines or blogs and constantly have to be reminded how lowly we are because we didn’t taste a 10 year vertical of Gaja Darmagi or an 1852 Naval Reserve Madeira Sercial, really, how much of this can we take?
I am on a riff about Elitism again, because it is rife in the 21st century of electronic wine literature. A wine lover opens up a whole slew of rare wines and invites a friend or two over and, Pow! an enthusiast or blogger has to regurgitate every wine, every nuance, every breath of their so wonderful evening. As if us knowing about it will make it greater for us? Maybe for them! But really does it?
I was thinking about some of the wines I have tasted and not tasted in my life and asked myself the question: “Is there any wine you just must have before you die? Will the experience do something for your health and sanity that to not have it would have irreversible consequences?”
I mean, really, all the wines I have had to this point won’t prevent me from running into a wall (or a wall running into me). So, no, there is nothing I need from here on out. Not more of anything. Probably less of some things. Most things.
But think about it. We run from coast to coast or continent to continent, chasing things, Wine, love, fresh air. Around and around we pace ourselves in our lifetime ring looking for the big match, the score, the experience of a lifetime. Will getting to taste a 1947 Cheval Blanc really matter?
But we desire something outside of ourselves. Wine is joyous; yes I’ll give it that. And getting together with friends and colleagues over a lineup of wines is more than the sum of the parts. Yes. But what is there to this kiss-and-tell we are seeing all over the place? On TV the newscaster reads his prompt screen, “Today Michael Jackson died. And Hugh Robinson cracked open a bottle of 1934 Calissano Barolo. Details at 11.”
So what?
Measuring the fullness of our lives by what we have drunk vs. the next person is shallow and snotty. I can’t taste it, reading about it. So what good is it? What does the reader take away from it? I’ll tell you. That the person who brags about their wine conquests is saying, “Look, mere mortals, up here on Olympus this is the way gods drink and enjoy their position. And you’ll never make it up here with us. So stick to your longing and your desiring, because as long as you have it, you make us more powerful.”
Hey, this is my Sunday supper rant, and braised with a little tongue-in-cheek. So before you fire off some flaming comment meant to defend the uber-tasters, stop right now. Look at yourself. Think about what it is you do when you read a post or an article about some great wine tasting. And then, if you write, think again about what you want to say about an event like that, if you even do.
“Personal history must be constantly renewed by telling parents, relatives, and friends everything one does. On the other hand, for the warrior who has no personal history, no explanations are needed; nobody is angry or disillusioned with his acts. And above all, no one pins him down with their thoughts and their expectations.” -Carlos Castaneda
“the magnum of 1911 Lafite... was interesting. It was 75+ years old, same age as the U.S. president at the time, without the benefit of lighting and secret service. It was brown and losing its fruit in the glass. But the elusiveness of the fruit made it precious. Here was a wine that was dying, and we were allowed to sip its last drops, breathe its last perfume before it said adieu. Wonderful moment.”
Pretty, yes, and a nice memory. But a 75 year old wine tasted 23 years ago isn’t important. It’s someone’s personal history and it should now be erased.
So, in this August summer of 2009, as one goes forward, all this posturing and measuring must be just that. History.
And with it comes the exhilaration of freedom one gets from stepping into the ring of the unknown.
Photographs of 20th century boxers (many Italian-Americans) from the Harry E. Winkler Photographic Collection

Now, where did I put that corkscrew?
Sometimes things seem more seductive than they really are. Two out of the last three weekends I have been in Northern California for conferences. Right before the Bloggers conference ( I could not take the time to go) in Napa I spent three marvelous days learning about information, networking and meeting old and new friends at the
I was rested and ready. The store was closed, so no distractions. What is a guy like me doing on a Sunday resetting a wine section, when everyone else is at church in their Sunday best? Well, it’s not just any store. It’s one of the
You know I can be a big picture guy, but sometimes you have to zoom in on the macro and get down to the root. The floor. And that is where I was, on my knees, in my seersucker shirt, trying to get all the wines in their proper places.
A word about the average salesperson. The average salesperson is just that, average. They come in a store, try to find something that's out of stock that they can get an order for. So they bury a case or two in the cold box. Maybe there’s a case of Barbera that has been sitting in the corner for a few weeks. It isn't hurting anything, and there’s no more room for another wine in the Piedmont section. And there it stays. And stays. But the salesman gets his piddly little order and slinks out to find another victim. All the while the wines made by the hands of the Italian man and woman finds their last stop in a little store in the corner of America and there it sits, their life’s work, their heart and soul. And the soul of their ancestors. History kicked under a stack of Pinot Grigio and forgotten. All because some salesperson was too damn lazy to help find it a final home.



Dallas, Texas


Have we heard enough? Is Brunello dead? Have the Italians taken one of their greatest wine symbols and thrown it to the devil? From the looks of it, that seems to be the perception in the shattered market of late. The timing of the whole incident was horrible, but would there ever have been a good time for deception, misrepresentation and the endless mobius strip of Italian bureaucracy? But it isn’t the first time. It won’t be the last.
I ran some reports today. The 2004 Brunellos are trickling in painfully slow. The problem is the 2003’s have stopped and, though inventory levels are about half of what they were this time last year, people have shied away from the category of Brunello. This could take years to rehabilitate the reputation and status of Brunello.
A major part of the problem is the perception of exactly what Brunello is. It isn’t a Napa Valley Cult wine blockbuster of a wine, anymore than the
I was in the trade then. It was devastating for a young industry person to spend their first years (and specializing in Italian wines) to have the carpet pulled out from under them. To start over, to pull oneself up, dust oneself off and go back into the trenches. I really thought the Italians had learned the lesson. But another generation longed for recognition and affluence. How many Porsche Cayenne’s clog the tiny roads around Montalcino? I’ve been there, seen it, saw the gold jewelry and the designer clothes and tanned bodies. All these things cost money. But the currency was the soul. The temptation was too great for a few and now all will suffer. This is happening in a time when the world economy is drawing down, so recovery will be years in the making.
In Buñuel’s Movie, 

Leaving the bees to their work, we took a run up to Asti, where an ancient winery now sits in waiting rotation for its renewal to begin. Italian Swiss Colony, anybody remember the catch phrase, “You can’t miss with Italian Swiss”? And for a while it was hit, but now it is missing in action. The growers have blended into the countryside, they are indigenously American now. The chapel and the cemetery still hold memory and shelter for the spirit of those Italians now conjoined to history.
Rolling down the road to Santa Rosa and a quick stop at the library, a goldmine of oral history, photographs and documents. How did the Italians make it through Prohibition? Through the grace of God and the purchase orders of the archdiocese of San Francisco. Long time merchants like the Traverso family span the decades and carry the torch forward. Michael Traverso is the latest generation of ambassadors of Italian culture – food and wine – in Sonoma.

Calistoga is one of those places that I love to love, but probably couldn’t reconcile living there. The All Seasons Café, same as it ever was, a little of the patina faded from years of the heat and the sun bearing down on the little resort known for its curative baths. Nance’s Hot Springs, one of the landing spots for ventures into the wine country, now absorbed into another spit and polished resort. Lazy days watching the planes take the people up in tours to see Napa Valley at 2000 feet, sipping a Chardonnay or a Sauvignon Blanc. On this trip a half bottle of a dry rose of Sangiovese did the trick.
I was looking inside my fridge at all the bottles of opened wine inside. They have been there for a couple of weeks now. I had a tasting for a wine journalist and we had 45 or so wines to go through in a half a day. Afterwards, I took some of the opened reds to work and left the rest of the wines, reds, whites and rosés in the cooler. And over time I have gotten around to tasting them again, and for many of them, enjoying them even more with food and friends at a slower pace.
There is so much chatter lately about where one goes to get information about which wine to drink, buy and cellar. The established journals,
There is nothing wrong with being elite or wanting to be elite. The word bears no resemblance to the popular Fox News aberration, elitist or elitism. Those are words that have been miscued for the purpose of propaganda and forwarding a particular cause. I am not thinking in that direction with this post. No I am really interested along with the pleasure principal, of the steps along the way. And I think after pleasure one reaches for more data, to become more informed as to what this enjoyment is all about. And then, if one stays on the road for a time, then one begins to see the mountain peaks or at least bask in the shadow of them for a moment or two before the inevitable sunset.
You’re new to wine; you might be young or young at heart. So you have a month in Liguria, hiking. Along the way you sample a fresh Vermentino or Pigato. Not exactly your entry level wine, but we are in Italy and going with the flow. Somehow the wine made a mark, the way it went so well with the food, the time and the state of mind you were in.
Some years beyond, maybe two maybe twenty, that same traveler is wanting to return to those hills. This time they head to Arcagna above Dolceacqua, a little locality that hangs on the steep hills. In the quiet of these hills a winery, 