Sunday, January 11, 2009

The Allure of Velour

We’re deep in the thick of winter now. The seersucker has been shoved to the back of the closet. Wool and other warm fabrics shelter us from the cold. And our wines? What comfort are we getting from them in these days?

I am fascinated by the use of velvety in describing a wine. That rich, deep pile mouth-feel a wine shows when it has a full flavor. And seeing as we often cuddle with cast-off fabrics of the past in this blog, why not embrace velour?

My first real brush with velour was with a 1975 Petite Sirah from Souverain. Bill Bonetti was the winemaker and he brought out a wine that even in the tumbler that it was poured into showed this thick, embracing and very seductive red wine off in a way that after thousands of wines and almost thirty years, it persists. Ya feel me?

For some reason a 1955 Biondi-Santi Brunello comes to mind. When I drank this wine we were profoundly ensconced in the 1980’s, a decade where velour was foundering. But the wine wasn’t. I remember the color as being this deep clay going towards the ripe crimson of an early morning sunrise. And the wine had some stuffing, real meat in the flavor, something you could wrap your palate around. Gorgeous, juicy, classic Sangiovese. And gift wrapped in velour.

In the heady days when California wines were styled as big immense reds, there were too many to recall on this post. I’d have to say a wine like Randy Dunn’s Howell Mountain Cabernet, in those early days, ran the plays for everybody on the valley floor. Now we have too many players on the field and those high price tags have a lot of them looking for an arena they can play in. The 4th quarter meltdown gave ‘em all a bit of a concussion.

Italy also has a Maremma full of velvety dawgs, but I’m not sure who be wanting ‘em on these corners. Yeah, they gots ‘em some bling, but the rest of us soldiers down the line, and the little people, they don’t have the cash to crack open a Bolgheri once a week.

Is there a plush red or two we can ride for the next six months or so and get on over it? Something you can get for a Jackson? Anyone reading this have any feedback? Remember the rules (Marco):the wine is lavish, rich and velutinous.

Sidebar: There is a hybrid roaming about. The cardinal aspect of this deviant has merged the feel of summer (seersucker) with winter (velour). You will find this among many winery owners especially in Bordeaux and once upon a time in Italy. They would walk around wine tastings in their winemaker’s jacket uniform. Benjamin Siegel popularized this in the last century. And we all know what happened to Bugsy, no?

The Italian stays true to his roots. Milk is milk, sugar is sugar and velvet is power. Velour is recombinant command. These two pictures illustrate.


Personally, I have been enjoying a little red from the Langhe, from Ca` Viola. The wine is Bric du Luv, 95% Barbera and 5% Nebbiolo. It’s a little spoofilato, hey we’re talking velour here, not linen. But it’s got me begging for more.





Thursday, January 08, 2009

Regarding Shrinkage

“There is a lot of juice in a shrinking market,” an Italian wine exec recently said to me in a meeting. I couldn’t agree more. This week, in the day job, we finally closed out our year. Initial reports are showing a rally in December and the Italian wine sales were better than I expected. In fact, in the flyover world that I track, Italy outpaced France and Spain (easily) and might have eclipsed even Australia. I will post a more detailed report when the bandwidth cools down in the building from everyone wanting to pull reports at the same time.

That said, I have had at least four calls this week from suppliers looking for a home. My terse advice in this moment is a two parter: 1) move here and dig in or 2) stay home and wait it out for the next 18 months.

The ark is full and there is absolutely no more room in the market for anymore Italian wine. If you have an importer and a distributor, stick with them, work with them. Stay where you are. If you are homeless, I am sorry for you. The market is over saturated. For now.



More to come.


Sunday, January 04, 2009

Exodus and Anamnesis

While visiting my friend Mario I noticed a National Geographic from 1916, the same as his birth year. Italy in 1916, the year my Aunt Mary and Aunt Josephine were born. They are all still alive and well. Here was a magazine with many great images of the Italy that both of their parents had left. Fascinating stuff, looking back at Italy some 93 years, to see how it has changed. The photographs on this post are from that issue.

Oddly, I think many of us want to find those back roads (and wines) of Italy in 1916. A return to a day when things seemed so much simpler and easier. But then one needs to factor in that time. 1916, World War I, with 37 million casualties (16 million deaths, 21 million wounded), an incoming influenza pandemic that killed 40-100 million people world wide, many younger than 45 years old. So, it wasn’t all rustic charm and simpler times, for those who lived through it.

Not to dwell in the past, especially one which, one might argue, has little significance for the new generation, folks from 14-30. There were barely paved roads, or toilets. Nano I-pods? Bluetooth? How about a toothbrush? No, it was like it happened a million years ago, to the inheritors of the future.

The oldest Italian wine in my possession is a 1936 Est!Est!!Est!!! Amabile. It will never be opened. It sits there, twenty years after the National Geographic issue, in the time of Mussolini, at the edge of another World War.

Wines in those times. Now we see them nostalgically, their wild yeasts and oxidation-rich profiles, and we’re not talking micro-oxidation either. A shame, because we talk about the heritage of great wine from Italy, but is there really much to ponder on before 1945, when the world experienced a change on such a level that in the Olden Times it would have been called Biblical? We sexy it up and call it “quantum change” as if the atomic age affected winemaking. Which it did, if not directly.

The linear acceleration of agricultural progress hasn’t been without its casualties though. The story teller, the master and the apprentice, the craft of the wine business, all this has morphed into some 15 minute superconducting version, where, in their place, now, young sommeliers walk on water in restaurants across the planet. I was there too, man. We have all been there before.

Maybe I should get out my Andre Simon, C.E.Hawker and T.A.Layton and read them now. These were writers telling the story of wine from a time long forgotten by followers of Galloni, Meadows and Vaynerchuck. It worked for Merlin, to travel through time from the future to the past; maybe with wine it would be equally magical. From what I read it sure seems folks want to find something that has gone missing.

When it comes to Italy, one can actually do this quite easily. Calabria or Liguria would be a great place to start looking for those core experiences in the Italian landscape.

Or, if you want something simpler, something a little less “nano”, you could read the old books, find the random National Geographic from a million years ago, or you could sit back, pour a glass of ancient Marsala and crank up the Rossini and let your imagination take you away.

I’ve found the Italian of our imagination and our dreams can be a better substitute Italy than the reality on the ground now or 93 years ago.

But if you want to go for the experience of Italy, and you have had your share of visiting museums and restaurants and churches and Autogrills, next time, choose the slow train from Rome to Catanzaro and take a trip back to an Italy that linear time has not accelerated with the rapidity of modernity. You can find vestiges of Pythagoras, Federico II, and Mascagni. You might even find a piece of your Italian soul which you have been looking for.






Wednesday, December 31, 2008

Starting Up in a Downturn

Andrea Fassone decided to start an Italian wine import business in the last quarter of 2008. Timing is everything. But unlike General Motors, he didn’t take 3 years and numerous trips to Italy to get rolling. He knew what he was looking for before he even got to America. The timing aspect has been a bit of a surprise, but in this short, end-of-year interview, I think you can feel Andrea’s sense of entrepreneurship and willingness to go boldly through the fog. Anyway, here he is in less than three months, up-and-running with his new baby, Enotria Imports. I caught up with him by phone as he was delivering wine through the holiday season. He sounded like he could use a little help, sales are brisk.

Read this interview; support this start-up (for now, selling in NY-Metro market) and remember : You heard it here, first.

Andrea came to NYC Aug'01-photo taken Oct '01 in front of the WTC site

Q. When and how did you get into the wine business?
A. I started in August 2001 here in the USA; before it was just a passion I inherited from my father. Then I had the opportunity to move here and work in the wine selling business thank to Sam Levitas and Eugenio Spinozzi, back then, partner-owners of Tricana imports.

Andrea with Eugenio Spinozzi and Fosco Amoroso

Q. When did you decide to start your own company?
A. I started to think about it in June and I decided in September. I wanted to be partner in Tricana but it wasn't possible, so I started to talk to a friend in Italy who called me several times with the will to start a new business with me.

Q. How did you manage to start your own company and get the wines in so soon?
A. The person I was in touch with has been in the business since ever and already had his contacts. We added some of mine and we started to get serious. I don't have to tell you if you want to achieve something you have to go and grab it.... Of course my partner’s experience (and my little experience) played a big role.

Q. Any particular surprises about starting a business in these economic times?
A. Not surprises, but often the same: Are you sure you want to start a business in this bad economy?
Anyway, people are still drinking wine, maybe less expensive, but still buying wine. So I focused on good wines at good prices to put together my portfolio.

Q. Do you have any wine regions or wines that you are particularly fond of or are focusing on?
A. Being from Piemonte and growing up with wines from that area I'm more for lean dry wines than big fruity wines. If you look at my portfolio you will see 3 Nebbiolo producers, from Roero, from Valtellina and Barolo area. (would you say I'm fond of Nebbiolo...?) .But the idea is to have wines from all over Italy able to represent the grape and the land where they are from.

Q. In your recent travels in Italy and America, what are some areas that really seem to have a lot of energy and excitement for you?
A. In Italy I really fell in love with wineries/vineyards in some extreme places. After a trip in Valle d'Aosta, Liguria, Valtellina and Alto Adige, I understood how wine has been part of the local culture, a need, a tradition, or it would not make sense to plant grapevines in such difficult-to-work areas. That is one reality I would like to show to the American people (I know I'm not the first...). On the other hand I see here in the States a growing attention to those realities. Italy is not only Chianti and Pinot Grigio and people are starting to appreciate the "culture" I mentioned above. This is a phenomenon that in NYC has been going on for years and spread through the country.

Energy in the USA? I like what I see in Austin and in Atlanta toward Italian wines.

Q. How do you feel about the oncoming New Year (2009)?
A. I think is going to be the survival of the fittest. Hard workers and passionate people will be fine and everybody else...we'll see.


Andrea Fassone
Enotria Imports

598 Hancock St.
Brooklyn (that would be in Bed-Stuy), NY 11215
917-226-5146
andrefass@aol.com

Last post for 2008 - Next post Sunday Jan 4, 2009 - Happy New Year! Felice Anno Nuovo!

Sunday, December 28, 2008

My Consigliere

When I was thirteen I thought I was going to grow up to be a photographer. I spent endless hours in the darkroom and carrying my cameras everywhere I went. Being shy, it was the perfect date for me at a youth dance. I could take pictures of the action and go into the darkroom later that night to print them. Often folks would come into the darkroom (it was at the same place the dance was, usually) and see what I was doing. Photography was a social magnet.

A few years later, in college and during the Vietnam War era, photography opened up the greater world to me. I met different folk than the ones in the small resort town where I had grown up. I even met a famous one from time to time.

A word about fame, something I know a little about. I grew up in a town filled with famous people (Palm Springs, CA) and learned very early not to make a fuss over folks who have been afflicted with it. Leave ‘em be, talk to them normal, change the subject away from them. Some of them might even make the grade to friendship. But, I ramble.

I am a walker. Love to walk the streets of a town. Rome, Paris, New York, San Francisco, Palermo, Naples, Chicago, Dallas. I once walked the route on Elm Street in Dallas where JFK was shot (grassy knoll) to the shop on the same street where John Hinckley bought the gun that he shot Ronald Reagan with. On a hot July day I took my trusty Canon VIT rangefinder and a new Canon AE1 and did my own shooting. The Dallas of that day has altered greatly.

New York? Since 1975, I have trudged the streets of that city camera and wine bag in tow. My childhood friend and photography co-conspirator Bruce took a fabulous street shot, worthy of a Weegee. Bruce went on to become a movie mogul and one of the greatest collectors of photography in the world. And still a friend and drinking buddy.

I spent time in the NY scene with Diane Arbus’ teacher, Lisette Model. Not much time, but enough to remember one cold afternoon in January in her apartment. I had already been to Arbus boot camp. It started in California and concluded in a bar in Milwaukee, a bar right out of the collective mind of Kubrick, Serling and Lovejoy. I had walked onto the set of a world that someone like Diane Arbus lived daily. And it scared the holy crap out of me.

I had my time with the world of reportage and photojournalism. One photographer from Magnum, to remane unnamed, asked my help in getting him and his art director through Tijuana for a photo shoot. An ad campaign for Pentax. I thought it odd that the photographer almost exclusively used his Leica M3 for the assignment. When I asked him, his answer seemed cynical at the time. Now, I think he was like a sushi chef, just using the best knife he had to cut the Toro.

And the old masters, so many of them I was lucky to encounter, sit awhile and soak up their greatness. They were called the f64 group. My entry was through Imogen Cunningham and Ansel Adams. In the darkroom with Ansel was a breakthrough, I still remember the warmth of that little room, and not in a creepy way. How often is it you can stand in the dark and be dazzled with brilliance?

Imogen. Petite, but never diminutive, cantankerous, strong willed and boy crazy. But a vision and a determination to walk her trail without fear. Imogen was a wonderful mentor to me in life.

On the fringe of the f64 group was Wynn Bullock. Wynn was the one who taught me about the vision thing. He schooled me in the philosophy of perception. Thanks to Wynn, some of the best photography I have ever taken was without a camera. I remember how supportive he was when I came back from NY, explaining to me that he also had to take NY in measures, not in giant doses. Like him, I needed the horizon.

My dad was a photographer and a film maker. I still have hours of 16mm reels of film he shot, some of it family, some Italy, and also Old California footage. He always thought I should take more sunset pictures.

Being a black and white kind of guy, I could never understand why he wanted to thwart my path. But fathers do that to their son’s even when they aren’t conscious of it. I love to watch sunsets (like sunrises better) but not to shoot.

My college teacher, Philip Welch, introduced me to many of the West Coast school. He was a student of Frank Lloyd Wright and had given me the entrée to that world. He told me about famous people. He said, “Call them up, knock and their door. If they are truly great they will talk to you, if not, they are only famous. You want to meet greatness, not fame.”

I’ve had a few friends through the years who made it to fame, but not quite to greatness. I have also had more than my share of friends who bypassed fame and went straight to greatness. I have photographed them, opened bottles of wine with them, danced with them, laughed with them, cried with them and walked through pools of Jell-O with them.

All along the way there has often been a camera nearby, my consigliere of consciousness.


Thursday, December 25, 2008

Italian Family Sundays ~ The Golden Age

From the Archives ~ Jan. 21, 2007

Yesterday I was driving to the older part of town to visit a friend who was in the hospital. He has been a mentor to me, and as I was nearing the facility, I saw the old street where my dad and his family had lived more than 90 years ago. The picture above was taken there, 1313 Hall Street, Dallas, Texas, where my dad was born. The house is gone. All that remains of his original family is his sister, my aunt Mary. She's the little baby in my grandmother's arms.
My friend in the hospital was asleep, but he didn’t look well. He is dying. I know the look, the sound, the smell. If it were a wine, I would describe it thus: pale and a bit cloudy. The bouquet has faded with a light scent of dried rose petals and ripe, aged Asiago. In the flavors there is a little tinge of acid, the tannins are all gone, the fruit is fleeting, and the finish is swift.

Hopefully, my friend's will be as well. For his sake.

It had been raining, and the streets were damp and saturated. It reminded me of Ireland, of a hopeless and miserable Dublin after a night of drinking too much Guinness and too little sleep. Cold, dank, unredeemable.

I was near my friend's wine store and hadn’t eaten all day (it was 2 p.m.), so I stopped in to get a sandwich, and ended up working the floor.

The store was crowded, and Sinatra was crooning over the speakers. A young man came up to me and asked me about the Italian Club. I gave him the requisite information and encouraged him to stop in at one of the Wednesday wine tastings they are starting to do. Then he reached out his hand to shake mine. My hand was bleeding from a boxcutter that had slipped when I was arranging some wine case stacks. I didn't even know I had cut myself. All in a day's work, even if it is a Saturday. Or a Sunday. Grab some tape, cover the cut and back to arranging bottles and straightening shelf-talkers.

In the past, we didn’t need an Italian Club. We had the Family. On Sundays like today, my family would spend the day together, eating, drinking, carousing at the beach or in a vineyard somewhere, in Sicily, Dallas, Los Angeles.

My dad and his dad would hang out together. My son is in Vegas, working. My dad and his dad are gone. It’s Sunday again, and I’m sitting in my room writing about something that doesn’t exist anymore.

My dad and his dad were in business together, for a while. I don’t think my father liked that too much. Probably my grandfather wasn’t too clued in on his son’s aspirations. I think my dad probably wanted to be some kind of artist, maybe an actor. He certainly ended up in the right place for it, Los Angeles in the 1930’s. The golden age of American cinema. But my dad cobbled, and my grandfather acquired real estate, and the ship sailed on. E la nave’ va.

Once, when my grandfather had made a pile of money, he loaded his young family up and sailed back to Palermo for a while. He was now an American, and while he was going back to Italy for a while, he could never stay there indefinitely. He had crossed over into the American dream. He was making it big. In the picture he wasn’t more than 24 years old, but the opportunities that he had reached for paid off early. My son is now 30 years old. I wonder if the opportunities for his generation will ever afford him a chance for a good life. It doesn’t seem as bright now. Warmer, yes. Brighter, no.

When my mom and dad were married in 1936, they took their Ford roadster up the California coast. They were building the Golden Gate Bridge in San Francisco. My parents were 21 years old, hopeful for happiness in their future and their children’s future. For their honeymoon, they tooled up Coast Highway 1 into a world we can only dream about now.

The Great Depression was receding, and war was a few years off. It was a moment to enjoy all that the possibility of life had to offer.

On those Sundays leading up to those years, they would spend sun-drenched days at the beach with their Wise Guy uncles and their Hollywood girlfriends. They were “A” listing through life, the Golden Age of the American Dream.
Cigarettes didn’t cause cancer, yet. Diseases were being conquered. The atom was being harnessed. Seat belts weren’t necessary. Front doors needn’t be locked. Out in the San Fernando Valley and Escondido and Cucamonga, the family would picnic in the vineyards. Note the happy faces and the glasses of wine.
My dad with some of the many women in his family. His Aunt Mary, his sister (my aunt) Mary, Josie and Cuccia, Tootsie and Anna, and Rosemary and on. So pristine in the simplicity of their happiness. Wine, women and song. And food, what great food. Local, fresh, not microwaved, not from a can. California, the Golden State in a golden age.
My mom and dad, with riding boots. Chances are, Dad made them. How much my son looks like him. I now am the age my father was when I wondered what it would be like to be his age. I think I might be happier at this age than he was, but his youth sure looked good from this vantage point. And my mom, the classic Italian beauty. She’s almost 93 and still pretty fired-up about life and living. Thank God she’s in good shape. My friend in the hospital, what I wouldn’t give for him to have been that fortunate, too.
My Aunt Josephine, on the right in the picture, next to her brother Felice and his East Texas bride, Reba. And my dad and mom. A night out on the town. Was it in Dallas? Or Hollywood? They look out at me from this picture as if to say, “Bring us your best bottle of Italian wine, and come sit down with us and enjoy your family.” If only I could, Uncle Phil. My mom and my Aunt Jo are both in their 90’s now, both in pretty good health. Still driving. But not in the rain.

My dad’s sister, Aunt Mary, called me today. She was checking in with me. Her husband passed away a few years ago. Her son-in-law died a little over a year ago. Last summer one of her grandsons had an accident in the ocean, and he too is gone. So she called to see if I was still here, still around.

Yes, Aunt Mary. Many of them are gone but we are still here, those of us on the edges of the photographs. Still ticking and kicking. Still dreaming and still looking for a way to make all this work out. I miss our Family Sundays. And so I sit here and put down these thoughts for the internets to hold, for another place and time and people. It was a great time, and the memories feed the heart and the soul, on Sundays, when the family is spread out far.





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