 Benvenuto Brunello, Once Again
 Benvenuto Brunello, Once Again The road from Siena to Montalcino was pleasant enough. It was early on a Saturday morning and my colleague and I had an appointment at Castello Banfi.
Banfi, the giant. Banfi, the interloper. Banfi, the preserver. What started out as a giant experiment to reclaim some land and lost glories has led to a revolution in Tuscany. And Italy.
 Montalcino ~ Early 1980's
Montalcino ~ Early 1980's 
My first trip to Montalcino in the early 1980’s was a sobering experience. Montalcino wasn’t just a sleepy little hillside town back then. It was in a coma. It was depressing and dank, and it seemed that the life and energy of the place was hiding. I thought I had landed in some poor southern Italian hill town, not Tuscany. In fact, Montalcino was one of the poorest hill towns in all of Italy.
Now it is one of the wealthiest hill towns in all of Italy. It's alive and well.
What happened? The Mariani’s, that’s who. For starters.
Wine geeks and skeptics can stop here and surf on. That’s what I would have done in years past. Just as when I had been by the place a few times over the years, but was always scurrying from one tiny producer to another, and never quite making it inside.
At one of those small estates with a farmer friend, as he looked down over the valley which once had been unclaimed. Now it was row after row of tended vines, different clones, field research that was benefiting the whole community. “What are they doing down there, what kind of wine is that they are making?” he asked me. 
 His family had lived in this spot for generations, subsisting off the land by farming, hunting and training dogs for other hunters. Only recently, in the last 15 years had they seen their fortunes change. Their lives were getting better. Yes, they were still simple peasant folk, but honest and innocent. And fortunate that these “Americano’s” stepped in when they did.
 His family had lived in this spot for generations, subsisting off the land by farming, hunting and training dogs for other hunters. Only recently, in the last 15 years had they seen their fortunes change. Their lives were getting better. Yes, they were still simple peasant folk, but honest and innocent. And fortunate that these “Americano’s” stepped in when they did.When we arrived at the tasting room of the winery, our tour guide had been unable to make our appointment. A wedding in Florence
 called, but someone else would be our hosts. Wandering around the Napa-like tasting room, with self-guided displays and history of the project, it seemed so unusual in this place. This seemed more like what I had seen in California with one difference. The place was filling up with Italians and they were loving it.
called, but someone else would be our hosts. Wandering around the Napa-like tasting room, with self-guided displays and history of the project, it seemed so unusual in this place. This seemed more like what I had seen in California with one difference. The place was filling up with Italians and they were loving it.The genius of this place isn’t that it looks like California, for the reality is, many places in California make their places look like this. The brilliance was in the dogged determination and vision by the Mariani family and all their team to pursue the marketing of Italian wine to America in this scale. And to be rewarded by the Italians with their admiration and yes, envy. The Mariani family is the template, and great hope, by those of us who toil daily in the pursuit of getting more Americans to embrace Italian wine and culture. They also are an inspiration to those of us who have battled with the Italian producer to try and get them to understand the American market, and to market to the Americans in a way that will be successful. In this way, Banfi and the Mariani family have shown Italy a better way, not the only way, but an extremely successful way to make it in America.
After a complete tour, winery, vineyards, barrel room,
The pleasure in all this is that wine and
 food and friendship and work and love all do weave together sometimes, on the wine trail in Italy, and this was one of those magical moments. It pretty much took me by surprise, and a good one at that. Some preconceptions and assumptions I’d had were carved away that day. I have a whole new respect and appreciation, not only for what the Mariani’s have done for Tuscany, but for how they paved the way, for folks like myself, to preach the gospel of Italian wine. They blazed the trails; we’re keeping the light burning.
food and friendship and work and love all do weave together sometimes, on the wine trail in Italy, and this was one of those magical moments. It pretty much took me by surprise, and a good one at that. Some preconceptions and assumptions I’d had were carved away that day. I have a whole new respect and appreciation, not only for what the Mariani’s have done for Tuscany, but for how they paved the way, for folks like myself, to preach the gospel of Italian wine. They blazed the trails; we’re keeping the light burning.John Mariani said it best, "We're leaving life a bit richer than when we entered into it, and we're giving more than what we're taking."
 
 
 

 She was French with English beginnings. People thought her to be Italian, so did I. She was unique in all my life of tasting and experiencing the different vintages and cuvees. But she was not a blockbuster, not bombastic or capable of great hedonistic pleasure. She was very refined but much understated, went with every occasion, loved by all who sat at the table and supped with her.
She was French with English beginnings. People thought her to be Italian, so did I. She was unique in all my life of tasting and experiencing the different vintages and cuvees. But she was not a blockbuster, not bombastic or capable of great hedonistic pleasure. She was very refined but much understated, went with every occasion, loved by all who sat at the table and supped with her. After 14 years of enjoying vintage after vintage, the barrels finally were emptied. She had no more wine to give, she was gone. That year the harvest all over Italy was one of the greatest, but her wine wasn’t made that year. So I went to search for the hidden vineyard of the wine lover. I searched in every place from the southernmost islands to the alpine meadows. In Puglia, Calabria, Tuscany, Piedmont. In the hills of Umbria there was a sign of rejuvenation, but the messenger by the river sadly confirmed nowhere was I to find it like it had been.
After 14 years of enjoying vintage after vintage, the barrels finally were emptied. She had no more wine to give, she was gone. That year the harvest all over Italy was one of the greatest, but her wine wasn’t made that year. So I went to search for the hidden vineyard of the wine lover. I searched in every place from the southernmost islands to the alpine meadows. In Puglia, Calabria, Tuscany, Piedmont. In the hills of Umbria there was a sign of rejuvenation, but the messenger by the river sadly confirmed nowhere was I to find it like it had been. Then, in a deep sleep, in a dream, an image appeared to me. It wasn’t where I was looking for. I had taken on every vintage from every appellation, looking in every little village, every hillside vine, every cloister, every abbey. I was looking to replicate the experience and it wasn’t possible. I was looking too hard when all along she was sitting there, waiting for me to open my heart back to her and to all that I had professed this love for.
Then, in a deep sleep, in a dream, an image appeared to me. It wasn’t where I was looking for. I had taken on every vintage from every appellation, looking in every little village, every hillside vine, every cloister, every abbey. I was looking to replicate the experience and it wasn’t possible. I was looking too hard when all along she was sitting there, waiting for me to open my heart back to her and to all that I had professed this love for. There wouldn’t be lightning bolts this time. This wouldn’t be as easy; it might not be so mellow or balanced. That was once upon a time.
There wouldn’t be lightning bolts this time. This wouldn’t be as easy; it might not be so mellow or balanced. That was once upon a time. 
 





 Last week, I was invited to lunch at a restaurant while it was being reviewed. I was really digging in - hummus, baba ghannouj, tabbouleh, typical Sicilian fare. I think it was the strong coffee with cardamom that sent me over the edge, along with the garlic that had been embedded in the eggplant. For the next 10 or so hours, I flailed around like a walrus that had swallowed a boulder.
Last week, I was invited to lunch at a restaurant while it was being reviewed. I was really digging in - hummus, baba ghannouj, tabbouleh, typical Sicilian fare. I think it was the strong coffee with cardamom that sent me over the edge, along with the garlic that had been embedded in the eggplant. For the next 10 or so hours, I flailed around like a walrus that had swallowed a boulder. 
 One of my colleagues was coming over tonight so we could finish up a quick turn-around proposal for the Italian concept we had met with earlier. He was running late. One of his customers ordered wine at the last minute for a party, and the truck was late. Now the truck had 47 delivery stops because a computer scheduled the poor driver to do so. Of course the client knew about this event more than a week before. The salesperson asked them to order it then, and the client procrastinated.
One of my colleagues was coming over tonight so we could finish up a quick turn-around proposal for the Italian concept we had met with earlier. He was running late. One of his customers ordered wine at the last minute for a party, and the truck was late. Now the truck had 47 delivery stops because a computer scheduled the poor driver to do so. Of course the client knew about this event more than a week before. The salesperson asked them to order it then, and the client procrastinated.
 Yesterday I was driving to the older part of town to visit a friend who was in the hospital. He has been a mentor to me, and as I was nearing the facility, I saw the old street where my dad and his family had lived more than 90 years ago. The picture above was taken there, 1313 Hall Street, Dallas, Texas, where my dad was born. The house is gone. All that remains of his original family is his sister, my aunt Mary. She's the little baby in my grandmother's arms.
Yesterday I was driving to the older part of town to visit a friend who was in the hospital. He has been a mentor to me, and as I was nearing the facility, I saw the old street where my dad and his family had lived more than 90 years ago. The picture above was taken there, 1313 Hall Street, Dallas, Texas, where my dad was born. The house is gone. All that remains of his original family is his sister, my aunt Mary. She's the little baby in my grandmother's arms. 


 Cigarettes didn’t cause cancer, yet. Diseases were being conquered. The atom was being harnessed. Seat belts weren’t necessary. Front doors needn’t be locked.
Cigarettes didn’t cause cancer, yet. Diseases were being conquered. The atom was being harnessed. Seat belts weren’t necessary. Front doors needn’t be locked.  Out in the San Fernando Valley and Escondido and Cucamonga, the family would picnic in the vineyards. Note the happy faces and the glasses of wine.
Out in the San Fernando Valley and Escondido and Cucamonga, the family would picnic in the vineyards. Note the happy faces and the glasses of wine. My dad with some of the many women in his family. His Aunt Mary, his sister (my aunt) Mary, Josie and Cuccia, Tootsie and Anna, and Rosemary and on. So pristine in the simplicity of their happiness. Wine, women and song. And food, what great food. Local, fresh, not microwaved, not from a can. California, the Golden State in a golden age.
My dad with some of the many women in his family. His Aunt Mary, his sister (my aunt) Mary, Josie and Cuccia, Tootsie and Anna, and Rosemary and on. So pristine in the simplicity of their happiness. Wine, women and song. And food, what great food. Local, fresh, not microwaved, not from a can. California, the Golden State in a golden age. My mom and dad, with riding boots. Chances are, Dad made them. How much my son looks like him. I now am the age my father was when I wondered what it would be like to be his age. I think I might be happier at this age than he was, but his youth sure looked good from this vantage point. And my mom, the classic Italian beauty. She’s almost 93 and still pretty fired-up about life and living. Thank God she’s in good shape. My friend in the hospital, what I wouldn’t give for him to have been that fortunate, too.
My mom and dad, with riding boots. Chances are, Dad made them. How much my son looks like him. I now am the age my father was when I wondered what it would be like to be his age. I think I might be happier at this age than he was, but his youth sure looked good from this vantage point. And my mom, the classic Italian beauty. She’s almost 93 and still pretty fired-up about life and living. Thank God she’s in good shape. My friend in the hospital, what I wouldn’t give for him to have been that fortunate, too. My Aunt Josephine, on the right in the picture, next to her brother Felice and his East Texas bride, Reba. And my dad and mom. A night out on the town. Was it in Dallas? Or Hollywood? They look out at me from this picture as if to say, “Bring us your best bottle of Italian wine, and come sit down with us and enjoy your family.” If only I could, Uncle Phil. My mom and my Aunt Jo are both in their 90’s now, both in pretty good health. Still driving. But not in the rain.
My Aunt Josephine, on the right in the picture, next to her brother Felice and his East Texas bride, Reba. And my dad and mom. A night out on the town. Was it in Dallas? Or Hollywood? They look out at me from this picture as if to say, “Bring us your best bottle of Italian wine, and come sit down with us and enjoy your family.” If only I could, Uncle Phil. My mom and my Aunt Jo are both in their 90’s now, both in pretty good health. Still driving. But not in the rain. 
  
 

 
 
 You’d think we were trying to give them the plague or take them for a one way trip around the Statue of Liberty.
You’d think we were trying to give them the plague or take them for a one way trip around the Statue of Liberty. 
 What I've learned:
What I've learned: 
