Sunday, April 01, 2012

The New Symbol of Excellence

The biggest news that came out of Vinitaly 2012 last week was the announcement of an agreement the Italian government reached with the EU in Brussels to accept the proposal for a level of wine similar to the DOCG within the European DOP protocol. Giuseppe Martellino, President of the Com.Media Nazionale Vini had this to say, “Italy produces wine at the highest levels and it is only right that we continue to reward and recognize those wines of greatness in the organization of our wine laws, not only in Italy but in the European community. Today Italy and her wine industry have seen that recognition by our neighbors and colleagues. This is a great day for Italian wines!”



While all of the 73 DOCG wines will eventually be given the new Denominazione di Origine Protetta e Eccellenza, it appears that a few will start rolling out with the new D.O.P.€. neck bands as early as August 15, 2012. It has been hinted that the first ones that will have the honor will be the 5 original wines to have been given the DOCG in 1980:


• Barbaresco
• Barolo
• Brunello di Montalcino
• Chianti
• Vino Nobile di Montepulciano

This is truly a great day for Italian wines!


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9 comments:

Pascal Meijers said...

Brilliant!!!!!!!

Francesco Bonfio said...

Do not you guess Martellino thought really about this?:)
Nice to meet you in Siena, Mr. Cevola!
Francesco

Alfonso Cevola said...

Francesco-
I imagine "Martellino" thought about many things...

Really enjoyed your ospitalita in Siena. Grazie many times over...

Brooklynguy said...

still chuckling a little. Nicely done.

Anonymous said...

Albana di Romagna, again? Bad jokes never die.

Wine Curmudgeon said...

DOPE indeed....

Do Bianchi said...

Wine Curmudgeon beat me to this but I love that it spells DOPE...

wasn't Martellini a mouseketeer as a youngster?

Do Bianchi said...

and btw what is that that Frank is smoking?

Timothy Mullner said...

You had me, hook, line, and corkscrew. Well done! When are you coming to WA for a visit?

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