How do you solve a problem like Prosecco?

How do you catch a cloud and pin it down? Julie Andrews as Maria von Trapp (L) and Sergio Mionetto (R)

It’s one thing to try and grow a wine category into a monster. It’s another thing to hold onto it once it has grown so big that it’s impossible to wrap one’s hands (or mind) around the giant it has become. Prosecco has become such a monster. And now Prosecco is at a critical crossroads.

Italian Wine and its Truth-Adjacent Death Spiral

I was making my rounds in the wine job circuit. Serving tables. Sommelier. And now (1981) I was managing a wine bar in Dallas. My son was nearing school age. I needed a day job, being a single parent. A wholesale wine manager, sitting at my bar, told me I’d do great in the distribution side and offered me a job. And so I took a leap.

Over the years, it has been a good ride. I took a few years in between, working for an importer. I loved that side of it as well. But it was always distribution that called to me.

Showcasing Italian Wine in the USA – 3 Events to Put Your Best Foot Forward

Slow Wine – Vino 2017 – Gambero Rosso

February has been a busy month for Italian wine in America. The Italian holiday vacations, for the most part, are done with. Vinitaly is a couple of months away. And Italians, as 21st century road warriors, have their engines revved. The race has begun. And not just for the wine business. This week I huddled in a snow-bound hotel in lower Manhattan, during Fashion Week, amidst a gaggle of Italian designers, photographers and models. The spirit of Marco Polo, Amerigo Vespucci and Cristoforo Colombo, is well and alive, in the hearts and constitutions of Italian artists, merchants and craftsmen and women. And Italian wine is right there with them - all new, shiny and pretty.

What will happen to Italian wine if America enters into a trade war with Europe?

The Italians never thought it would happen. They, led by the French, were marching into a huge new market, China. In that moment, they turned their gaze from America, seeing a new, emerging market filled with hundreds of millions of potential customers for their wines. Every farmer’s daughter was going to Shanghai, Beijing, Tianjin, Guangzhou, Shenzhen, Dongguan, Taipei, Chengdu and Hong Kong with their Barolo, Brunello, their Prosecco and their Moscato. All along, China was developing cheap solar panels, racing to find a way to fulfill their own country’s need for cheap, clean, sustainable energy. And with that came the temptation to import those solar panels to their trading partners in Europe. But trading with China in the solar sector could cost thousands of jobs in Europe, where the solar energy industry had a foothold and was growing at a rapid pace. The EU threatened a steep tariff on solar panels imported from China. And China threatened to retaliate on wine with a tariff of up to 47%. A trade war loomed. And while this threat was greater to France, and even Spain, Italy also felt the slap from the big hand of China.

Survivalism for the Shattered Tribe in the Fog of Winter

Could this be the week we will look back, someday, with the realization that our wine collecting days are over? For one, the span of my life, or anyone’s life for that matter, might not exceed the time it will take to open and drink all the wines we have amassed. For another, the idea of wine, in the age of disruption, just doesn't seem that high on the list of important things to concern oneself with. Or am I wrong? Perhaps this is the perfect time to open up anything, and everything that matters. We’re not getting any younger. And the asteroid is still light years away from impact, isn’t it?

A Modern Italian Woman and Her Journey on the Wine Trail

Happy Birthday, Raffaella!

A picture is worth a thousand words. In this case, 3,500. My friend and colleague, Raffaella, posted a photo from her youth. I thought I recognized that person from my youthful wanderings in Rome. A narrative was begging to be released. But it would be better coming from the woman whose image was reflected in the photograph. It’s timely, as many Italians in the wine trade are putting away their skis and golf clubs from their holiday vacations and getting back on the road. It’s also pertinent for young wine professionals, women and men, to read these words. It covers a life in wine, and in those words, there might be some guideposts for those whose experience in the wine trade hasn’t yet led them. Not yet. Thank you Raffaella, for sharing your story. It’s the story of wine, of a woman in modern times and of Italy during one of the most exciting and turbulent times in its history.

Is Italian Wine in Danger of Dying from Natural Causes?

I’ve just spent an afternoon looking at Nielsen wine sales reports for America. The exercise came as a response to a colleague who told me “Santa Margherita Pinot Grigio is dead, nobody drinks it anymore.” Oh, yeah? Is that so?

A Guide to Collecting Italian Wine for the 30-Year-Old – Part I

For those who read books, there are numerous treatises on collecting wine. I’ve read all that I have in my little library. Some of them strike a chord, while others sound vaguely disjointed from the times we live in now. My exposure to old Italian wines of recent has come from the new (and some not so new) wave of winemakers in California, who are buying up old Barolo and their ilk from the auction houses. And it has been a rewarding experience to revisit some of my bottled up old friends of late. Economic realities can present the average Joe from having exposure to these rare gems. But if one is predisposed and patient, you can have those peak moments of wine appreciation, with a little careful and well-planned action. This is a very personal, and specific, guide for the 30-year-old collector on a budget.

Is Italian Wine Ready for a Revamp in 2017?

Vision quests, spa treatments, identity crisis wines and start-up disruptors

My Italian friends are posting pictures on their Facebook, Twitter and Instagram feeds, from Myanmar to Miami and from mountain ski resorts. They are starting the year off with a vacation. Every year it strikes me a bit funny when this happens. Maybe my 7% German DNA overrides the need to take off. In the wine industry we just climbed a high mountain, Mt. O-N-D, and although many of us fought all the way to the end, some of us didn’t quite make it to the very top. Camp 4 maybe, but not the summit. That’s kind of the way it is though, we really never reach the top and once we do, it usually isn’t in bright shiny, fashionable ski gear as we slither down the mountain towards a hip-tone chalet filled with Franciacorta and Prosecco awaiting us. No, the battle is done, for a few days. And then it starts all over again.

11 Years Wine Blogging - On the Wine Trail in Italy – Quo Vadis?

What started out as a journal, a web-log as we called it at the time, has become a journey, now expanding into its second decade. The idea of time as a construct that stretches and takes forever, well maybe that quite ain’t the way it is. But what I do know, in the last eleven years, is “what a long, strange trip it's been.”

From my perspective, smack dab in the middle and below the belt-line of America, I see only the road ahead, the future. If the last eleven years passed in a blink, imagine what the next two, four, eight could be? For wine, and Italian wine at that, it will be great. But what if it is riddled with uncertainty, sitting on lees of confusion and ambiguity? Fortunately, in times of social change, even in extreme cases involving the ultimate breakdown - war - the earth still gives forth. It still rotates, constantly moving through space at unimaginable speeds. The earth really doesn’t care if we are here or not, does not mourn T-Rex or the dodo. It’s up to us to make the right decisions as to how good of a life we can make it on this pretty little water filled orb. One solution: 85-87% water diluted with a little magic from the fermented grapes, a civilized pause for enjoyment, while here.

The American Dreamer - From Palermo in 1911 to the United States in 2016

On a Barbarossa class ocean liner, a young man, barely a teenager in 1911, makes it all the way to Ellis Island, by himself. On a ship full of hope and promise, everyone looking, searching for their place in life.

The young man would settle in the west and form a satellite operation similar to his father’s, back in Sicily. He would expand upon the business, and live for nearly 100 years. This is the story of so many of the Italian immigrants who came to America looking for that promise and hope, and opportunity. It was dubbed “The American Dream.”

The Top 10 Commandments of Italian Wine

With the holiday season fast approaching, and with hallowed respect for Italian wine, let’s take a moment and review the 10 Commandments of Italian Wine.

Bruno Giacosa Retrospective - A Life in Wine

Bruna (L) and Bruno (R) Giacosa, the oracle of Neive, in 2004

Bruno Giacosa has spent a lifetime making great wine. Like the fog that cloaks the many hills of the Langhe, to many he is shrouded in an enigmatic blanket: cryptic, recondite, even Delphian. Impenetrable, to us mere mortals. Mr. Giacosa is a man who talks with his wine, a brujo of Barolo and Barbaresco. Why should we expect any explanation or commentary from him? Are the wines not enough? Does a Rembrandt or a Mozart require a labyrinth of interpretation for their life’s work? Some would say, yes, and there are all manner of academic and commercial industries that have sprung up in service of such explanations. But I think we would be disappointed should we expect this master of Nebbiolo to take the stand in his defense. The wines are – and they stand vigil for him and the energy of his life, which we can experience and enjoy, drop by drop.

Life on Mt. Etna - After the Gadabouts Are Gone

It’s wet and foggy. And some of us are scared. The long days are now a thing of memory. We are steeped in darkness. And all the while the mountain rumbles, all through the night. And all those souls who visited us this summer and autumn, where are they now? Back home in their beds, their comfortable lives, with their brightly lit screens, telling the world what a great place it is here. But they’re not here. Harvest has come and gone. The warm, long days have come and gone. And the Etna worshippers have also come and gone. And now the work for the future begins on this desolate mountain, spewing fire and ash, all through this dark, cold winter of our discontent.

Trump's America Beckons: A Challenge for Italian Wine in the Age of Disruption

In two weeks, on December 4, 2016, Italians will vote on a referendum to change their constitution. If electors vote to approve the bill, it would activate constitutional reform in Italy, some say the most extensive since the monarchy ended. According to a report in the Wall Street Journal, “’If a ‘no’ vote wins, everything remains as it is,’ Mr. Renzi said in a radio interview this past week. ‘In this way, Italy will remain a system that favors instability and backdoor dealings.’” If “no” prevails, Prime Minister Renzi is threatening to resign. If he does step down, most likely a caretaker government will be put in place. Once again, Italians will be denied the right to vote on their leaders. As one Italian friend told me, “We haven’t voted for our government in almost four years, and even then we had a hung parliament,which resulted in this unholy alliance between the center-left and the center-right. We feel powerless. At least you, in America, had the option to vote for your leader – we haven’t had that option for some time now.”