The Italians never thought it would happen. They, led by the French, were marching into a huge new market, China. In that moment, they turned their gaze from America, seeing a new, emerging market filled with hundreds of millions of potential customers for their wines. Every farmer’s daughter was going to Shanghai, Beijing, Tianjin, Guangzhou, Shenzhen, Dongguan, Taipei, Chengdu and Hong Kong with their Barolo, Brunello, their Prosecco and their Moscato. All along, China was developing cheap solar panels, racing to find a way to fulfill their own country’s need for cheap, clean, sustainable energy. And with that came the temptation to import those solar panels to their trading partners in Europe. But trading with China in the solar sector could cost thousands of jobs in Europe, where the solar energy industry had a foothold and was growing at a rapid pace. The EU threatened a steep tariff on solar panels imported from China. And China threatened to retaliate on wine with a tariff of up to 47%. A trade war loomed. And while this threat was greater to France, and even Spain, Italy also felt the slap from the big hand of China.
Sunday, February 05, 2017
Sunday, January 29, 2017
Survivalism for the Shattered Tribe in the Fog of Winter
Could this be the week we will look back, someday, with the realization that our wine collecting days are over? For one, the span of my life, or anyone’s life for that matter, might not exceed the time it will take to open and drink all the wines we have amassed. For another, the idea of wine, in the age of disruption, just doesn't seem that high on the list of important things to concern oneself with. Or am I wrong? Perhaps this is the perfect time to open up anything, and everything that matters. We’re not getting any younger. And the asteroid is still light years away from impact, isn’t it?
Sunday, January 22, 2017
A Modern Italian Woman and Her Journey on the Wine Trail
Happy Birthday, Raffaella!
A picture is worth a thousand words. In this case, 3,500. My friend and colleague, Raffaella, posted a photo from her youth. I thought I recognized that person from my youthful wanderings in Rome. A narrative was begging to be released. But it would be better coming from the woman whose image was reflected in the photograph. It’s timely, as many Italians in the wine trade are putting away their skis and golf clubs from their holiday vacations and getting back on the road. It’s also pertinent for young wine professionals, women and men, to read these words. It covers a life in wine, and in those words, there might be some guideposts for those whose experience in the wine trade hasn’t yet led them. Not yet. Thank you Raffaella, for sharing your story. It’s the story of wine, of a woman in modern times and of Italy during one of the most exciting and turbulent times in its history.
A picture is worth a thousand words. In this case, 3,500. My friend and colleague, Raffaella, posted a photo from her youth. I thought I recognized that person from my youthful wanderings in Rome. A narrative was begging to be released. But it would be better coming from the woman whose image was reflected in the photograph. It’s timely, as many Italians in the wine trade are putting away their skis and golf clubs from their holiday vacations and getting back on the road. It’s also pertinent for young wine professionals, women and men, to read these words. It covers a life in wine, and in those words, there might be some guideposts for those whose experience in the wine trade hasn’t yet led them. Not yet. Thank you Raffaella, for sharing your story. It’s the story of wine, of a woman in modern times and of Italy during one of the most exciting and turbulent times in its history.
Sunday, January 15, 2017
Is Italian Wine in Danger of Dying from Natural Causes?
I’ve just spent an afternoon looking at Nielsen wine sales reports for America. The exercise came as a response to a colleague who told me “Santa Margherita Pinot Grigio is dead, nobody drinks it anymore.” Oh, yeah? Is that so?
Sunday, January 08, 2017
A Guide to Collecting Italian Wine for the 30-Year-Old – Part I
For those who read books, there are numerous treatises on collecting wine. I’ve read all that I have in my little library. Some of them strike a chord, while others sound vaguely disjointed from the times we live in now. My exposure to old Italian wines of recent has come from the new (and some not so new) wave of winemakers in California, who are buying up old Barolo and their ilk from the auction houses. And it has been a rewarding experience to revisit some of my bottled up old friends of late. Economic realities can present the average Joe from having exposure to these rare gems. But if one is predisposed and patient, you can have those peak moments of wine appreciation, with a little careful and well-planned action. This is a very personal, and specific, guide for the 30-year-old collector on a budget.
Sunday, January 01, 2017
Is Italian Wine Ready for a Revamp in 2017?
Vision quests, spa treatments, identity crisis wines and start-up disruptors
My Italian friends are posting pictures on their Facebook, Twitter and Instagram feeds, from Myanmar to Miami and from mountain ski resorts. They are starting the year off with a vacation. Every year it strikes me a bit funny when this happens. Maybe my 7% German DNA overrides the need to take off. In the wine industry we just climbed a high mountain, Mt. O-N-D, and although many of us fought all the way to the end, some of us didn’t quite make it to the very top. Camp 4 maybe, but not the summit. That’s kind of the way it is though, we really never reach the top and once we do, it usually isn’t in bright shiny, fashionable ski gear as we slither down the mountain towards a hip-tone chalet filled with Franciacorta and Prosecco awaiting us. No, the battle is done, for a few days. And then it starts all over again.
My Italian friends are posting pictures on their Facebook, Twitter and Instagram feeds, from Myanmar to Miami and from mountain ski resorts. They are starting the year off with a vacation. Every year it strikes me a bit funny when this happens. Maybe my 7% German DNA overrides the need to take off. In the wine industry we just climbed a high mountain, Mt. O-N-D, and although many of us fought all the way to the end, some of us didn’t quite make it to the very top. Camp 4 maybe, but not the summit. That’s kind of the way it is though, we really never reach the top and once we do, it usually isn’t in bright shiny, fashionable ski gear as we slither down the mountain towards a hip-tone chalet filled with Franciacorta and Prosecco awaiting us. No, the battle is done, for a few days. And then it starts all over again.
Wednesday, December 28, 2016
11 Years Wine Blogging - On the Wine Trail in Italy – Quo Vadis?
What started out as a journal, a web-log as we called it at the time, has become a journey, now expanding into its second decade. The idea of time as a construct that stretches and takes forever, well maybe that quite ain’t the way it is. But what I do know, in the last eleven years, is “what a long, strange trip it's been.”
From my perspective, smack dab in the middle and below the belt-line of America, I see only the road ahead, the future. If the last eleven years passed in a blink, imagine what the next two, four, eight could be? For wine, and Italian wine at that, it will be great. But what if it is riddled with uncertainty, sitting on lees of confusion and ambiguity? Fortunately, in times of social change, even in extreme cases involving the ultimate breakdown - war - the earth still gives forth. It still rotates, constantly moving through space at unimaginable speeds. The earth really doesn’t care if we are here or not, does not mourn T-Rex or the dodo. It’s up to us to make the right decisions as to how good of a life we can make it on this pretty little water filled orb. One solution: 85-87% water diluted with a little magic from the fermented grapes, a civilized pause for enjoyment, while here.
From my perspective, smack dab in the middle and below the belt-line of America, I see only the road ahead, the future. If the last eleven years passed in a blink, imagine what the next two, four, eight could be? For wine, and Italian wine at that, it will be great. But what if it is riddled with uncertainty, sitting on lees of confusion and ambiguity? Fortunately, in times of social change, even in extreme cases involving the ultimate breakdown - war - the earth still gives forth. It still rotates, constantly moving through space at unimaginable speeds. The earth really doesn’t care if we are here or not, does not mourn T-Rex or the dodo. It’s up to us to make the right decisions as to how good of a life we can make it on this pretty little water filled orb. One solution: 85-87% water diluted with a little magic from the fermented grapes, a civilized pause for enjoyment, while here.
Sunday, December 18, 2016
The American Dreamer - From Palermo in 1911 to the United States in 2016
On a Barbarossa class ocean liner, a young man, barely a teenager in 1911, makes it all the way to Ellis Island, by himself. On a ship full of hope and promise, everyone looking, searching for their place in life.
The young man would settle in the west and form a satellite operation similar to his father’s, back in Sicily. He would expand upon the business, and live for nearly 100 years. This is the story of so many of the Italian immigrants who came to America looking for that promise and hope, and opportunity. It was dubbed “The American Dream.”
The young man would settle in the west and form a satellite operation similar to his father’s, back in Sicily. He would expand upon the business, and live for nearly 100 years. This is the story of so many of the Italian immigrants who came to America looking for that promise and hope, and opportunity. It was dubbed “The American Dream.”
Sunday, December 11, 2016
The Top 10 Commandments of Italian Wine
With the holiday season fast approaching, and with hallowed respect for Italian wine, let’s take a moment and review the 10 Commandments of Italian Wine.
Sunday, December 04, 2016
Bruno Giacosa Retrospective - A Life in Wine
Bruna (L) and Bruno (R) Giacosa, the oracle of Neive, in 2004 |
Sunday, November 27, 2016
Life on Mt. Etna - After the Gadabouts Are Gone
It’s wet and foggy. And some of us are scared. The long days are now a thing of memory. We are steeped in darkness. And all the while the mountain rumbles, all through the night. And all those souls who visited us this summer and autumn, where are they now? Back home in their beds, their comfortable lives, with their brightly lit screens, telling the world what a great place it is here. But they’re not here. Harvest has come and gone. The warm, long days have come and gone. And the Etna worshippers have also come and gone. And now the work for the future begins on this desolate mountain, spewing fire and ash, all through this dark, cold winter of our discontent.
Sunday, November 20, 2016
Trump's America Beckons: A Challenge for Italian Wine in the Age of Disruption
In two weeks, on December 4, 2016, Italians will vote on a referendum to change their constitution. If electors vote to approve the bill, it would activate constitutional reform in Italy, some say the most extensive since the monarchy ended. According to a report in the Wall Street Journal, “’If a ‘no’ vote wins, everything remains as it is,’ Mr. Renzi said in a radio interview this past week. ‘In this way, Italy will remain a system that favors instability and backdoor dealings.’” If “no” prevails, Prime Minister Renzi is threatening to resign. If he does step down, most likely a caretaker government will be put in place. Once again, Italians will be denied the right to vote on their leaders. As one Italian friend told me, “We haven’t voted for our government in almost four years, and even then we had a hung parliament,which resulted in this unholy alliance between the center-left and the center-right. We feel powerless. At least you, in America, had the option to vote for your leader – we haven’t had that option for some time now.”
Sunday, November 13, 2016
Fanfare for the (un)Common Somm(elier)
Brian Huynh of Gemma in Dallas - photo by Brad Murano |
Sunday, November 06, 2016
The First 40 Years of the Golden Age in Wine
This past week, I happened to come across a copy of the Wine Spectator. I’m an online subscriber, so I don’t often see the print version. But this was the 40th anniversary issue. And it got me to thinking about the last 40 years, and all the things that have transpired, in my world and in the wine world, in that time.
Thursday, November 03, 2016
Beyond the Aurelian Walls - Ex Archium
From the Archives - Wednesday, November 24, 2010
So you’ve had your Roman holiday. Seen the sights. Taken in the Vatican Museum, the Baths of Caracalla, the Borghese Gardens. Touched the Pietà. You’ve driven on the deserted streets of Rome before the sunrise, past the empty and brooding Colosseum. You’ve had her, Rome. Now what?
As all roads lead to Rome, all roads lead out of Rome as well. Spin the dial, any direction will do.
East? Marche, Abruzzo.
South? Campania, Basilicata, Calabria.
North? Umbria, Romagna.
West? Sardegna, Maremma.
Does it really matter? If you are a trophy hunter, it does. You’d have to go to Tuscany or Piedmont. Maybe the Veneto. Find a stash of Barolo or Brunello, dig in the cellars, among so many Bentleys, parked, waiting to be driven around the table.
So you’ve had your Roman holiday. Seen the sights. Taken in the Vatican Museum, the Baths of Caracalla, the Borghese Gardens. Touched the Pietà. You’ve driven on the deserted streets of Rome before the sunrise, past the empty and brooding Colosseum. You’ve had her, Rome. Now what?
As all roads lead to Rome, all roads lead out of Rome as well. Spin the dial, any direction will do.
East? Marche, Abruzzo.
South? Campania, Basilicata, Calabria.
North? Umbria, Romagna.
West? Sardegna, Maremma.
Does it really matter? If you are a trophy hunter, it does. You’d have to go to Tuscany or Piedmont. Maybe the Veneto. Find a stash of Barolo or Brunello, dig in the cellars, among so many Bentleys, parked, waiting to be driven around the table.
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