Sometimes things seem more seductive than they really are. Two out of the last three weekends I have been in Northern California for conferences. Right before the Bloggers conference ( I could not take the time to go) in Napa I spent three marvelous days learning about information, networking and meeting old and new friends at the WITS conference. The past few days I have been in Sacramento for the Society of Wine Educators conference, met Jancis Robinson, did my seminar on the Italian influence in California winemaking, bought a Flip video camera and drank a lot of great wines with some fantastic people. Great life, good career, flying around, uh huh. But today, back home, I got up early and headed to work.Mission: Reset a wine shop.
I was rested and ready. The store was closed, so no distractions. What is a guy like me doing on a Sunday resetting a wine section, when everyone else is at church in their Sunday best? Well, it’s not just any store. It’s one of the best Italian wine stores I have seen in all of the Southwest. Italian wine only. From all regions. Even Valle d’Aosta. And it is closed on Sunday so we could get a lot done in a little time. It is with a great deal of respect for the wines ( and the wine god) that my colleague and I set about making sense of the set.
You know I can be a big picture guy, but sometimes you have to zoom in on the macro and get down to the root. The floor. And that is where I was, on my knees, in my seersucker shirt, trying to get all the wines in their proper places.
A word about the average salesperson. The average salesperson is just that, average. They come in a store, try to find something that's out of stock that they can get an order for. So they bury a case or two in the cold box. Maybe there’s a case of Barbera that has been sitting in the corner for a few weeks. It isn't hurting anything, and there’s no more room for another wine in the Piedmont section. And there it stays. And stays. But the salesman gets his piddly little order and slinks out to find another victim. All the while the wines made by the hands of the Italian man and woman finds their last stop in a little store in the corner of America and there it sits, their life’s work, their heart and soul. And the soul of their ancestors. History kicked under a stack of Pinot Grigio and forgotten. All because some salesperson was too damn lazy to help find it a final home.

Sometimes a shelf set begins to look like an Escher drawing or an optical illusion. All these Italians standing on the deck of the ship waiting to dock so that can be taken to their very own spot in America. That’s what the wines in the Tuscan section scream to me when I walk by them. Chiantis and Super Tuscans, Morellinos and Vino Nobiles. Brunellos are bulging and declassified Brunellos are also peering over the edge wondering when anyone will take them in. They aren’t tired and they aren’t poor, but they sure are the huddled masses. Like our client said, “There will be more Sundays.”
Personally I am looking forward to that seersucker Sunday, my Fellini-esqe escapade, on the beach, where everything is young and fresh and willing, and there is another Sunday following it, not a Monday. Wouldn't it be loverly?
Dallas, Texas


Have we heard enough? Is Brunello dead? Have the Italians taken one of their greatest wine symbols and thrown it to the devil? From the looks of it, that seems to be the perception in the shattered market of late. The timing of the whole incident was horrible, but would there ever have been a good time for deception, misrepresentation and the endless mobius strip of Italian bureaucracy? But it isn’t the first time. It won’t be the last.
I ran some reports today. The 2004 Brunellos are trickling in painfully slow. The problem is the 2003’s have stopped and, though inventory levels are about half of what they were this time last year, people have shied away from the category of Brunello. This could take years to rehabilitate the reputation and status of Brunello.
A major part of the problem is the perception of exactly what Brunello is. It isn’t a Napa Valley Cult wine blockbuster of a wine, anymore than the
I was in the trade then. It was devastating for a young industry person to spend their first years (and specializing in Italian wines) to have the carpet pulled out from under them. To start over, to pull oneself up, dust oneself off and go back into the trenches. I really thought the Italians had learned the lesson. But another generation longed for recognition and affluence. How many Porsche Cayenne’s clog the tiny roads around Montalcino? I’ve been there, seen it, saw the gold jewelry and the designer clothes and tanned bodies. All these things cost money. But the currency was the soul. The temptation was too great for a few and now all will suffer. This is happening in a time when the world economy is drawing down, so recovery will be years in the making.
In Buñuel’s Movie, 

Leaving the bees to their work, we took a run up to Asti, where an ancient winery now sits in waiting rotation for its renewal to begin. Italian Swiss Colony, anybody remember the catch phrase, “You can’t miss with Italian Swiss”? And for a while it was hit, but now it is missing in action. The growers have blended into the countryside, they are indigenously American now. The chapel and the cemetery still hold memory and shelter for the spirit of those Italians now conjoined to history.
Rolling down the road to Santa Rosa and a quick stop at the library, a goldmine of oral history, photographs and documents. How did the Italians make it through Prohibition? Through the grace of God and the purchase orders of the archdiocese of San Francisco. Long time merchants like the Traverso family span the decades and carry the torch forward. Michael Traverso is the latest generation of ambassadors of Italian culture – food and wine – in Sonoma.

Calistoga is one of those places that I love to love, but probably couldn’t reconcile living there. The All Seasons Café, same as it ever was, a little of the patina faded from years of the heat and the sun bearing down on the little resort known for its curative baths. Nance’s Hot Springs, one of the landing spots for ventures into the wine country, now absorbed into another spit and polished resort. Lazy days watching the planes take the people up in tours to see Napa Valley at 2000 feet, sipping a Chardonnay or a Sauvignon Blanc. On this trip a half bottle of a dry rose of Sangiovese did the trick.
I was looking inside my fridge at all the bottles of opened wine inside. They have been there for a couple of weeks now. I had a tasting for a wine journalist and we had 45 or so wines to go through in a half a day. Afterwards, I took some of the opened reds to work and left the rest of the wines, reds, whites and rosés in the cooler. And over time I have gotten around to tasting them again, and for many of them, enjoying them even more with food and friends at a slower pace.
There is so much chatter lately about where one goes to get information about which wine to drink, buy and cellar. The established journals,
There is nothing wrong with being elite or wanting to be elite. The word bears no resemblance to the popular Fox News aberration, elitist or elitism. Those are words that have been miscued for the purpose of propaganda and forwarding a particular cause. I am not thinking in that direction with this post. No I am really interested along with the pleasure principal, of the steps along the way. And I think after pleasure one reaches for more data, to become more informed as to what this enjoyment is all about. And then, if one stays on the road for a time, then one begins to see the mountain peaks or at least bask in the shadow of them for a moment or two before the inevitable sunset.
You’re new to wine; you might be young or young at heart. So you have a month in Liguria, hiking. Along the way you sample a fresh Vermentino or Pigato. Not exactly your entry level wine, but we are in Italy and going with the flow. Somehow the wine made a mark, the way it went so well with the food, the time and the state of mind you were in.
Some years beyond, maybe two maybe twenty, that same traveler is wanting to return to those hills. This time they head to Arcagna above Dolceacqua, a little locality that hangs on the steep hills. In the quiet of these hills a winery, 
The recent awarding of a DOCG (
I could understand Conegliano Valdobbiadene a little better than Colli Asolani, but really, is there any Prosecco worthy of a DOCG? If there was, perhaps we might want to consider reserving it for wines that come from the Cartizze, a small and revered spot which is the heart and soul of Prosecco. Maybe a Cartizze would be a laudable rival to one of the great Italian sparkling wines, Franciacorta. But, no, that wasn’t the solution. Why recognize a lion when there are so many asses braying for attention. Let’s give it to them all. But just one problem, say some of the producers. The new law will restrict production, forcing higher prices. Perfect timing for a world where the popularity of Champagne plummets daily.
A couple of whites (not the only ones, by the way) that I find hard to imagine being DOCG-worthy: Albana di Romagna. What in heaven’s name allowed that to happen? It’s a fine wine to have when one is in the area, but really, is it on the same par as a Fiano or a Gavi? I think not. I tried to grok the wine, and as early as the mid 1980’s I was on to it, looking for every example I could find to determine the mystique of this wine. But, like Galestro, it fell short of fabulous and I couldn’t figure out why the Italian authorities thought this wine worthy of a DOCG. So I chalked it up to a brilliant political maneuver by the communists of the region. I am surprised they haven’t gotten a DOCG for Lambrusco yet.
The other white, I am sorry to say, is Vernaccia di San Gimignano. I know, I know, Michelangelo, is said to have described the wine he loved and wrote poetry as one that "kisses, licks, bites, pinches and stings". In all the many times I have drunk Vernaccia from San Gimignano I can attest to four out of the five qualities. But kissing? Rarely. Sting, yes. Bites, yes. Pinches, yes. Even licks. But no smooch fest is Vernaccia. So it was given the DOCG for the respect that one gives to an early white DOC? That’s like saying let’s give the part in a new movie to the old star even though the role calls for a younger person. Vernaccia is a minor player in an operetta. Not Puccini and La Boheme or Madam Butterfly or Tosca. No. Not. Ever. Quel dommage.
While we are rampaging through the Tuscan countryside, let’s tackle Chianti. First, let me be clear. Chianti Classico has a right to the claim of DOCG. Absolutely. But plain vanilla, made in an industrial manner straight Chianti? In Fiasco? What’s up with that? Other than appearing to be totally wrong and sending a very off beam message, it isn’t likely that the powers that be in Italy will ever rescind the DOCG for plain vanilla Chianti. But the whole legitimacy of the Chianti Classico, and even the sub regions, Rufina et al, is compromised precariously. Guilt by association. Hard to keep staying alive. I reckon the lesson that the folks in Bordeaux are learning once again ( the hard way) are not comprehended by their Italian cousins in Tuscany. Might as well be another planet. It too is a shame, because as the world fine wine market is melting down, and we have just seen the tip of the iceberg, the Italians are more interested in their August vacations than the 4th quarter of 2009. Bordeaux is failing and with more revelations to come. Tuscany, well they are waiting in line to get a towel and an umbrella and a beach chair. Bless their hearts.
Last one- Bardolino Superiore. Now I like Bardolino and I love the Chiaretto. But the wine is a romp, a fun time, a fast ride with the windows down. Bardolino is a hot date with a cute blond in a mini. But there is no gravitas attached to it. Bardolino is a summer affair, while the faithful spouse, let’s call her Amarone, sits at home and waits. And feeds the kids. And is full of character. Yes, Bardolino is fine as a DOC, but no “G’, no “G”. Ah gee.
A million years ago when I was a young buck, I had a large territory in North Texas to cover for the wine company I worked for. We were a fine wine company, with classified growths, exceptional Italian wines, great Mosel wines, ports and Champagnes. And cult California wines. About once a month I’d go on my country run which would take me to the Oklahoma border to a little town in North Texas.
I can almost drive the road in my sleep; so many times I remember doing it. Once when I was up there, on Dec 31, 1981, when I got home my apartment had been broken in and my precious
But the icing on the cake was the fried pie. I had an aunt, her name was Amelia, but we all called her
After our pilgrimage we headed back home but not before stopping by one of my old accounts, Driggs #3. The owner, Robert Driggs, was there and we barely noticed each other. But after a few minutes of reminiscing, we hit our stride and got back up to speed. Robert is a really great guy, so friendly and really one of the people who put fine wine on the map in North Texas. He lives in a pretty quiet way and place, but some of the wines I have sold (and bought) with Robert have been pretty amazing. I saw a 1975 Il Poggione Brunello in the display case along with a 1988 Ridge Montebello. And the prices are so reasonable. I picked up a 1979 Château Ducru Beaucaillou and a 1980 Foppiano Petite Sirah for a song. I know in his cellar there are stashed some great Mosel wines from the mid 1970’s along with almost every Opus One every made. And that’s just for starters. The man has an incredible sense of what great wine is and I have never been disappointed in the wines I took home from his shop. The 1968 San Martin Petite Sirah (bought the day of the Dec.31 break-in) was one of the greatest wines I have ever had. I hate to tell you how little I paid for it.