Have we heard enough? Is Brunello dead? Have the Italians taken one of their greatest wine symbols and thrown it to the devil? From the looks of it, that seems to be the perception in the shattered market of late. The timing of the whole incident was horrible, but would there ever have been a good time for deception, misrepresentation and the endless mobius strip of Italian bureaucracy? But it isn’t the first time. It won’t be the last.Colleague Do Bianchi laments about his depression over Brunellopoli. He cites a passage from Luis Buñuel’s autobiography. The vines have been pulled out, the rifles put away. But the sales are dead.
I ran some reports today. The 2004 Brunellos are trickling in painfully slow. The problem is the 2003’s have stopped and, though inventory levels are about half of what they were this time last year, people have shied away from the category of Brunello. This could take years to rehabilitate the reputation and status of Brunello.
A major part of the problem is the perception of exactly what Brunello is. It isn’t a Napa Valley Cult wine blockbuster of a wine, anymore than the Castello Amorosa is a real medieval Tuscan Castle. Years of misleading reviews that people trusted and came to expect moved the style of wine away from the reality of what it started out to be, what gave it its fame. New wineries and ancient ones, somehow people got caught up in the lie. The reports are out there, I don’t have to make anything up. But now perception, once again, is reality. The popular view was that Brunello was a big, inky, massive, unctuous wine. Now Brunello's legacy is clouded by doubt and its future has been hijacked for a time. And though just a handful of producers have been caught, Italians on the ground speculate that there were others who got away with it. The image of Brunello and Sangiovese is tainted every bit as much as the wines that were exposed in scandals in the 1980’s, diethyl glycol and methyl alcohol. How ironic that Brunello got the DOCG the same year as one of the scandals in 1986.
I was in the trade then. It was devastating for a young industry person to spend their first years (and specializing in Italian wines) to have the carpet pulled out from under them. To start over, to pull oneself up, dust oneself off and go back into the trenches. I really thought the Italians had learned the lesson. But another generation longed for recognition and affluence. How many Porsche Cayenne’s clog the tiny roads around Montalcino? I’ve been there, seen it, saw the gold jewelry and the designer clothes and tanned bodies. All these things cost money. But the currency was the soul. The temptation was too great for a few and now all will suffer. This is happening in a time when the world economy is drawing down, so recovery will be years in the making.
In Buñuel’s Movie, Simon of the Desert, Simon was a stylite, an ascetic who lived on a pillar in the desert and preached, fasted and mortified his body to get closer to God. And while Buñuel works on many levels of interpretation and symbolism in his short film, I see a parallel between the movie and the current state of the Montalcino wine trade. A little less glam and a little more dirt under their nails (or all of ours in any case) in this moment might be a real grounding moment. Keep the SUV for 6 years, not three. Take care of your shirts and keep them around for more than a season. Save money on French barrels; buy fewer and use them longer. Or better, use the larger botti and let the purity and beauty of the true Sangiovese represent all that is good about Brunello. Come back to earth and the vines and tend them and respect them and the wonderful life that awaits those fortunate enough to call Montalcino home.

Leaving the bees to their work, we took a run up to Asti, where an ancient winery now sits in waiting rotation for its renewal to begin. Italian Swiss Colony, anybody remember the catch phrase, “You can’t miss with Italian Swiss”? And for a while it was hit, but now it is missing in action. The growers have blended into the countryside, they are indigenously American now. The chapel and the cemetery still hold memory and shelter for the spirit of those Italians now conjoined to history.
Rolling down the road to Santa Rosa and a quick stop at the library, a goldmine of oral history, photographs and documents. How did the Italians make it through Prohibition? Through the grace of God and the purchase orders of the archdiocese of San Francisco. Long time merchants like the Traverso family span the decades and carry the torch forward. Michael Traverso is the latest generation of ambassadors of Italian culture – food and wine – in Sonoma.

Calistoga is one of those places that I love to love, but probably couldn’t reconcile living there. The All Seasons Café, same as it ever was, a little of the patina faded from years of the heat and the sun bearing down on the little resort known for its curative baths. Nance’s Hot Springs, one of the landing spots for ventures into the wine country, now absorbed into another spit and polished resort. Lazy days watching the planes take the people up in tours to see Napa Valley at 2000 feet, sipping a Chardonnay or a Sauvignon Blanc. On this trip a half bottle of a dry rose of Sangiovese did the trick.
I was looking inside my fridge at all the bottles of opened wine inside. They have been there for a couple of weeks now. I had a tasting for a wine journalist and we had 45 or so wines to go through in a half a day. Afterwards, I took some of the opened reds to work and left the rest of the wines, reds, whites and rosés in the cooler. And over time I have gotten around to tasting them again, and for many of them, enjoying them even more with food and friends at a slower pace.
There is so much chatter lately about where one goes to get information about which wine to drink, buy and cellar. The established journals,
There is nothing wrong with being elite or wanting to be elite. The word bears no resemblance to the popular Fox News aberration, elitist or elitism. Those are words that have been miscued for the purpose of propaganda and forwarding a particular cause. I am not thinking in that direction with this post. No I am really interested along with the pleasure principal, of the steps along the way. And I think after pleasure one reaches for more data, to become more informed as to what this enjoyment is all about. And then, if one stays on the road for a time, then one begins to see the mountain peaks or at least bask in the shadow of them for a moment or two before the inevitable sunset.
You’re new to wine; you might be young or young at heart. So you have a month in Liguria, hiking. Along the way you sample a fresh Vermentino or Pigato. Not exactly your entry level wine, but we are in Italy and going with the flow. Somehow the wine made a mark, the way it went so well with the food, the time and the state of mind you were in.
Some years beyond, maybe two maybe twenty, that same traveler is wanting to return to those hills. This time they head to Arcagna above Dolceacqua, a little locality that hangs on the steep hills. In the quiet of these hills a winery, 
The recent awarding of a DOCG (
I could understand Conegliano Valdobbiadene a little better than Colli Asolani, but really, is there any Prosecco worthy of a DOCG? If there was, perhaps we might want to consider reserving it for wines that come from the Cartizze, a small and revered spot which is the heart and soul of Prosecco. Maybe a Cartizze would be a laudable rival to one of the great Italian sparkling wines, Franciacorta. But, no, that wasn’t the solution. Why recognize a lion when there are so many asses braying for attention. Let’s give it to them all. But just one problem, say some of the producers. The new law will restrict production, forcing higher prices. Perfect timing for a world where the popularity of Champagne plummets daily.
A couple of whites (not the only ones, by the way) that I find hard to imagine being DOCG-worthy: Albana di Romagna. What in heaven’s name allowed that to happen? It’s a fine wine to have when one is in the area, but really, is it on the same par as a Fiano or a Gavi? I think not. I tried to grok the wine, and as early as the mid 1980’s I was on to it, looking for every example I could find to determine the mystique of this wine. But, like Galestro, it fell short of fabulous and I couldn’t figure out why the Italian authorities thought this wine worthy of a DOCG. So I chalked it up to a brilliant political maneuver by the communists of the region. I am surprised they haven’t gotten a DOCG for Lambrusco yet.
The other white, I am sorry to say, is Vernaccia di San Gimignano. I know, I know, Michelangelo, is said to have described the wine he loved and wrote poetry as one that "kisses, licks, bites, pinches and stings". In all the many times I have drunk Vernaccia from San Gimignano I can attest to four out of the five qualities. But kissing? Rarely. Sting, yes. Bites, yes. Pinches, yes. Even licks. But no smooch fest is Vernaccia. So it was given the DOCG for the respect that one gives to an early white DOC? That’s like saying let’s give the part in a new movie to the old star even though the role calls for a younger person. Vernaccia is a minor player in an operetta. Not Puccini and La Boheme or Madam Butterfly or Tosca. No. Not. Ever. Quel dommage.
While we are rampaging through the Tuscan countryside, let’s tackle Chianti. First, let me be clear. Chianti Classico has a right to the claim of DOCG. Absolutely. But plain vanilla, made in an industrial manner straight Chianti? In Fiasco? What’s up with that? Other than appearing to be totally wrong and sending a very off beam message, it isn’t likely that the powers that be in Italy will ever rescind the DOCG for plain vanilla Chianti. But the whole legitimacy of the Chianti Classico, and even the sub regions, Rufina et al, is compromised precariously. Guilt by association. Hard to keep staying alive. I reckon the lesson that the folks in Bordeaux are learning once again ( the hard way) are not comprehended by their Italian cousins in Tuscany. Might as well be another planet. It too is a shame, because as the world fine wine market is melting down, and we have just seen the tip of the iceberg, the Italians are more interested in their August vacations than the 4th quarter of 2009. Bordeaux is failing and with more revelations to come. Tuscany, well they are waiting in line to get a towel and an umbrella and a beach chair. Bless their hearts.
Last one- Bardolino Superiore. Now I like Bardolino and I love the Chiaretto. But the wine is a romp, a fun time, a fast ride with the windows down. Bardolino is a hot date with a cute blond in a mini. But there is no gravitas attached to it. Bardolino is a summer affair, while the faithful spouse, let’s call her Amarone, sits at home and waits. And feeds the kids. And is full of character. Yes, Bardolino is fine as a DOC, but no “G’, no “G”. Ah gee.
A million years ago when I was a young buck, I had a large territory in North Texas to cover for the wine company I worked for. We were a fine wine company, with classified growths, exceptional Italian wines, great Mosel wines, ports and Champagnes. And cult California wines. About once a month I’d go on my country run which would take me to the Oklahoma border to a little town in North Texas.
I can almost drive the road in my sleep; so many times I remember doing it. Once when I was up there, on Dec 31, 1981, when I got home my apartment had been broken in and my precious
But the icing on the cake was the fried pie. I had an aunt, her name was Amelia, but we all called her
After our pilgrimage we headed back home but not before stopping by one of my old accounts, Driggs #3. The owner, Robert Driggs, was there and we barely noticed each other. But after a few minutes of reminiscing, we hit our stride and got back up to speed. Robert is a really great guy, so friendly and really one of the people who put fine wine on the map in North Texas. He lives in a pretty quiet way and place, but some of the wines I have sold (and bought) with Robert have been pretty amazing. I saw a 1975 Il Poggione Brunello in the display case along with a 1988 Ridge Montebello. And the prices are so reasonable. I picked up a 1979 Château Ducru Beaucaillou and a 1980 Foppiano Petite Sirah for a song. I know in his cellar there are stashed some great Mosel wines from the mid 1970’s along with almost every Opus One every made. And that’s just for starters. The man has an incredible sense of what great wine is and I have never been disappointed in the wines I took home from his shop. The 1968 San Martin Petite Sirah (bought the day of the Dec.31 break-in) was one of the greatest wines I have ever had. I hate to tell you how little I paid for it.
My earliest memory is in the cellar of an old Italian restaurant, helping the leggy female sommelier open all the wood boxes. It would take 20 or more minutes, from the 750ml to the 1.5 Liter, the regular "Tan" and "Gold Standard" Riservas. We could have sold those boxes now, but in 1979 they were broken down and thrown out. A shame, because they used a kind of pine that dried to an almost hardwood density.
Has this ever happened to you? You are visiting a winery and the guide takes you through the stainless steel tank room, and then a barrel room or two and maybe the bottling room or even the board room. Have you ever been in that situation and someone said,” You’ve seen one stainless steel tank room, you’ve seem them all?” And then as you go into the tasting room as the first wine is poured all those tanks and barrels and executive tables and chairs didn’t seem as important as that tiny little precious liquid that you were getting ready to taste?
Somewhere between the spirit of wine and the soul of humankind there is a connection. It is different for some people and maybe others just don’t get that sense. But with a little imagination those little tastes can take one on amazing trips in time. Think back to the oldest wine you ever had. If it was 30 or more years old, most likely someone involved with the wine has passed on. For one brief moment we can connect with the work and life of a soul who is on the other side. Isn’t that a wonderful benefit of immortality? At least for those of us who remain. I think this often, whenever I open an older bottle of wine.
Sometimes one needn’t wait that long, unfortunately. The wines of Gravner have the touch of the young son who perished this year.
I think of the time I was in Pio Cesare’s cellar. Way down below the ancient Roman wall we came to the end. There, staring at me was a wine as old as I was. This winemaker, someone my father’s age, was long gone. But we met, for that brief moment, in front of the wine he had given birth to. How can one not love this business?
In truth, we descend the staircase daily, looking to bring up wines from the past. Wine is really all about a moment in time, frozen and preserved for people in the future to enjoy. It is a confluence of the ancient with the modern, the dead with the living. It is a mystical connection to souls beyond life.
I have a friend who passed away four years ago. In a linen closet I found a bottle he must have left when he was staying here. It was a simple Sangiovese from the Marche and it was marked in his handwriting as a sample to try. That is probably one of the most precious wines I have in the house. It is a connection to the life and work of a soul who gave everything to wine and the business of wine. Just like those ancient Chaldean winemakers 4500 years ago. These are markers in the life of the spirit of wine that renew my joy for this calling.
Aside from the deep belief that we must bring forth the vital energy of the fields to the new lands, it goes into an even deeper section of the cellar. It is because when you do have those beyond time and grave experiences with wine you really do get signed up to an ancient army of the wine god. And then there is no turning back. From the ancient winemakers in 2500BC all the way to the importer in the 21st century, we have burned the boats. There is no alternative to anything short of carrying out the wishes of the spirit of wine and the souls who have gone before. There is no direction home. You have arrived to the Promised Land.