Keep on Trocken'...

Sec on the Beach
Cool white wine in a warm climate is a great pleasure. While I like fruity Rieslings and dessert wines, right now I am looking at dry wines, the seccos of the Italian landscape.

Picture the Southern Italian scene, Maratea in Calabria or Gargano in Puglia. Fresh seafood, cool water, warm sand. Primitivo doesn’t sound too good at that moment. I’m looking for a bone dry white to soak up the heat. Something for the shoreline of the mind. Delicate, lithe, tanned and toned.



Now We’re Cooking
Inland, perhaps the Sila forest or the Marche foothills, where the climate is a little cooler. Still some fine access to the fresh fish off the coast. There, a white still sounds good, perhaps a Pecorino or a Mantonico.
Pulling a few fresh vegetables from the garden, zucchini or arugula, and making a salad with a nice filet of tuna or chicken. A Grechetto from Umbria or an Ansonica from Tuscany would fit the bill. Refreshing, light and dry. For the next few months that is my mantra. And try to escape the heat.

Back to the Adriatic coast, a few other wines to consider. The lowly Trebbiano I have already written about. It is already in the refrigerator. Add a little Verdicchio, perhaps from Jesi or Matelica. While the Trebbiano is drier and more acidic, the Verdicchio still qualifies.


Clean Country Air
Popping up to the Veneto on the way to Trentino and Alto Adige. One of my favorites is a blend from Maculan, the Pino and Toi. I’m looking at a certain wavelength, what the Germans call Trocken, and the three grape blend of Maculan gets on the boat. Clean, hillside vineyards, refreshed by the Alpine breezes, maintained by Lake Garda.

Muller Thurgau and Sauvignon in the Trentino and Alto Adige also will be spending the summer under the Texas sun. With some of the highest elevated vineyards in Europe, the white wines have an allure, a quiet, seductive quality in hushed tones that echoes across the valley, making the Austrians jealous.


The Great Escape
There’s a quality of these wines that didn't exist 30 years ago. Maybe it’s the yeast, maybe cold maceration, or perhaps just the availability of refrigeration, for the fermentation tanks and the containers that ship them over. We warm the planet so our wine can be cool. Always a trade off.

I can get lost sampling the whites up in the northern hills, and the foods that go so well during this long, hot season here in the Southern Plains.



Photo Finish
This all started with a German wine that was opened recently. It was a simple white, Riesling, but dry, Trocken.

The Vinho Verde from Portugal was also at the starting gate, bucking to beak lose and sprint. Now it’s a simple, but long race to October, to get through the hot muggy summer that just commenced.

While the Italians will be flocking to the coastlines, drinking all manner of wine, I’ll be thinking about them as I polish off a bottle or two of the new wave of great white wines, from the wine trail in Italy.

The Global Brotherhood of the Grape

The Vigneron and the Negociant
It could be a scene in Bordeaux or Barolo, the actual global position isn’t crucial. A man (or a woman) has a piece of property with grapes growing. He’s tied to the land, nurturing and gathering the ripe grapes into clusters and pressing them into service. He puts much of his faith in his agent, his representative to the world, to see that the finished wine goes out to all corners where it is desired. Liquid emissaries. There is often a simple handshake, a reassuring pat on the back, a bond that links this global grape group.

With change in the air and the once-accepted forms of dissemination being challenged, there will still be a need for the land, the grape and people to move it forward. You might someday be able to order a wine from a Castello in Tuscany and have it delivered 48 hours later to your abode; someone still needs to turn crushed grapes into liquid magic.

The Winemaker
Once, the winemaker was a solitary figure, huddled in his cave, working his alchemy over the barrels. That still must happen. But the winemaker now must know what is going on in his global community. Weather patterns and buying trends, fashions in taste and the pulse of the client, all these are now factors in his process. There must not only be winemaking, there must be vision, inspired by the miracle, but taken to the next level. In part, inspired by world competition clamoring for the attention of the wine lover, the wine merchant and the restaurant owner. No easy task, and one that is not self renewing. After one spends months plowing their fields in the vineyards, the winemaker must often go out into the market and till some more.

The Restaurateur
What must he do these days? Everyone wants you to eat their food, if it is in a restaurant or a retail market. Preparing food in a restaurant is a labor intensive process. Finding labor, these days, is getting increasingly more challenging as a regime seems to be preparing to repel the huddled masses yearning to be free.

The restaurateur’s domain is relentless. There is no respite, no escape, nothing to do but to forge ahead onward through the fog.

The Patronage
The endgame for the finished product, a table in a dimly lit room with a few plates and glasses. Here, the grapes finish their journey with an Ad hoc coronation; no 21 gun salute, no brass band. Amidst the clinking of the glasses and the din of the room, the silent spirit spills into the crevice of a soul here, a partaker there. The journey from the vine to the goblet reaches the promised land of the palate. All this, because of the brotherhood of the berry. A global community making sure this life enhancing phenomenon travels across the planet to your glass, to your dimly lit room, with the hope to spread some light and joy.

The Men in the Middle
Behind the glass curtain are the unseen ones, part visionary, part brigand. These are the charmers, the conjurers, the ones who must find a way to get the ships to shore. A little Columbus, a little Capone. Less dependant on conspiracy and more on improvisation. A group of men and women looking to raise their families and live their life doing something they want to do, because they love it. And it shows on their faces. They have a serenity and a happiness attained from finding their way, connecting with their global tribe.



Photos from the wine trail by the author

Featured Father ~ A Modern Day Marco Polo

Watch out, Bin Laden, "AK-47 Rossi" is on your tail

Enrico “Hank” Rossi has the wandering spirit. Oh, and he likes to wear black, makes it easy to pack a bag and disappear for months at a time. In the shot above he is at the Pakistan-Afghanistan border testing out his skills. He is my featured father for Dad’s day.

From the Khyber Pass to Lalibela, before it is all said and done, Hank will visit almost everyplace his heart desires on earth. He just returned from a 2 month journey across the Silk Trail, spent last Christmas holiday in Egypt and Ethiopia.


That’s not to say he doesn’t have an interest in Western Culture, big cities, wine, women and song. He’s also been known to lose his way in the City of Lights, looking for Robuchon's latest atelier, or taking a dirt road down an unnamed trail in the Marche, in search of Rosso Piceno and roasted cinghiale.


In other words, Hank is an adventurer. He has an insatiable thirst for cultures of the world and he isn’t afraid to take risks in going out to meeting up with them on their turf, in their ambience.


And while he doesn’t shun luxury, he will walk up steep grades of trail in the Himalayas or climb Mount Kilimanjaro, not expecting a glass of Lafite when he arrives at camp. Sometimes, warm goat milk will be just fine.

Don’t take me wrong, Hank loves good, even great, wine. He has opened up and shared many great bottles of Barolo and Brunello in his cool, modern Turtle Creek flat in Dallas. He loves art and technology and beautiful women (he’s even been know to marry one or two of them); in short, Hank has a lust for life like I have seldom seen in anyone I have ever met.

He celebrated his 65th a year or two ago and that seems to be when he really started making plans to see even more places and be away for even more and more extended periods of time.


When he was a young father, Hank started a business that he didn’t necessarily like. But he worked it hard and he prospered. And then he turned it over to his kids, gave them a great basis for a living. But all along, I got the sense that his heart wasn’t really in the work, there was something else that kept him engaged. He was training for life's big adventure.

I would liken him to the tortoise rather than the hare; he is a marathoner not a sprinter. But what a run it has been.

I sometimes live vicariously through him, especially with all the travels to places that I might not always have a desire to visit. Me, I’m happy to go to a little fishing village along the coast of Italy and stay there for a week or two. Not that he hasn’t also done that. Last summer he and his wife Phillissa rented an apartment in San Benedetto del Tronto, in the Marche, on the beach of the Adriatic, for 2 months. One of my favorite places on earth. That time I was “un po invidia.” But not for long.

So what’s my point in this today? Nothing, except to acknowledge one who is without fear and one who knows that time is a precious commodity. The lesson I take from Hank's life is, we should not waste one minute of it. Live life to the fullest with a sense of urgency, this is not a dress rehearsal.

Climb your mountain.

Happy Father’s Day, Hank!

Vines In Exile

An Italian immigrant family, new to America, plants some grapevines that they brought from their homeland.

100 years later a land developer in Northern California buys the property for a housing development. The vines, struggling and surviving, all these years in exile, now face the ax. They had a long life, their family is long gone, now part of the American experiment. So?

What should we do with these vines? If they came here today they would be here illegally. Maybe they brought disease within their roots, a type that isn’t right for this landscape. Sure they have adapted, and survived, often for years without care or attention. But they are in the way; they are not part of the future plan for the place. So why shouldn’t they be taken out?

In places like Cucamonga, Hollister and Napa, the immigrant's vines are losing out. Old dreams replaced with newer ones.
Cabernet is more profitable in Napa, so out goes the 100 year old Petite Sirah vines, dry farmed, hearty characters. In come the McCabernets.

Mataro and Zinfandel in Hollister, must it also go back over the fence? Urban sprawl needs houses for the American citizens.

Barbera and Calabrese vines in Cucamonga are declared enemy combatants, they are here without papers and no one knows how they got in. But they must be sequestered and all this must be sorted out.

In the valleys above Santa Barbara, vines were planted by undocumented Sicilians. Damaschino, Carricante, Perricone, all must go. This is a premium area for the elite whites, Chardonnay and Sauvignon Blanc.

In Italy, they find a neglected vine, resuscitate it, and voila a new heirloom is brought back into the family. A pile of rubble, maybe there since 65 AD, sits until someone finds a cave underneath and an ancient city and culture is brought back to life. It happens all the time. Over there.

I visited my Alma Mater the other day. There is an adobe wall in the garden area. It was from the 1700’s, in an area where the wine was made. This wall has been restored, propped up as a reminder of the toils of others who made our present lives so much more comfortable. It happens, in little doses, often for symbolic purposes.


The sense I have gotten, these few days on the edge of the Pacific, is that the ways of those who came before us are worthy of retaining if it doesn’t get in the way of who we think we are and where we want to go. Is that any different than they way this culture acted towards the indigenous Americans in the past? How far away must we send them? Should the Calabrese grapes and the Sicilian immigrants be returned as well?

The Charbono of Ernie Fortino, the Barbera of John Filice, The Mataro of Bob Enz, have we treated these vines and humans like the treasures they are? Or have we declared them to longer be of interest to us, have we put them on their Trail of Tears?

Has the California that I grew up in long disappeared under the wall of time?

Sitting on a Hill, Looking at a Sunset

Monterey, California

Many years ago a teacher told me if I wanted to meet someone famous or important, that I should get in touch with that someone. I did that with a photographer, Wynn Bullock, whose photographs are on this posting.

I called him up and he told me to come and visit him. We talked for several hours. He was a philosopher; spoke a lot about dark and light, the spaces between the film grains.

I learned a lot from him, not just about photography. To him, photography was a means to seeing the world, seen and unseen. You didn’t need to have a camera.

When I last saw him, he was talking like he was preparing to transition from this life to another. I thought he sounded like someone who was dying. Maybe it was just a young man looking at an elderly person, thinking that it was inevitable.

Go into your wine cellar, go to your wine rack. This weekend, open a bottle of something really special, something you have been saving or perhaps spent a lot of money to acquire. Forget how much you could re-sell it for, open the darn bottle, with friends or family.


I don’t have a lot of words, the picture of the typewriter pretty much says it all in this moment.

The images were recorded in California, but they could be Italy, or anywhere.

More later this week.


Photographs by Wynn Bullock

A Poem Pressed into Service as a City

Far from the vines and the work of the farm is the place where much of the wine goes: the city. And while it is great to get to Italy and head for the agriturismos and castellos and spiaggias, from time to time, the urban pilgrimage must be made.

Rome always seems to be along the way, a place to get caught up on the time zone, grab a meal, visit a spot or two and move on. But Rome is more than a layover. For me once, it was a whole summer: I fell in love with the Eternal City.

Fellini made sure I would come back, once I saw his films. Odd, I probably know Paris better, but Rome has a few secrets of mine stashed away in the ancient neighborhoods.


Could you spend a week there? One could spend a lifetime there and never completely know the place. There is an erratic rhythm to Rome. It doesn’t always hum. But a Saturday night, making the passeggiata, arm-in-arm, with all of Rome is an experience I wish everyone could have. It is like walking with history, with the old citizens from thousands of years ago, as well as the new pulsating life to come under the cobblestones. Rome could exist on its own, transplanted to an island or another planet, I am sure of this.

I rarely go there these days. I have less time and patience with the mind-numbing tourists that block a painting or complain about a line into a cathedral. And when they are turned away because they aren’t dressed appropriately, please. I would rather just be in a cool little café with a fan and a liter of Colli Albani Bianco poured from an earthenware pitcher.

Not to say it isn’t a casual city. For sure, there are folks who use Rome as their living room, bedroom, even bathroom. But it’s all in the delivery and the intention. There are Romans who see the city as their home, literally, and they use the parks and the trattorias and the churches to live out their lives. A mixture of ancient layered with whatever we have dreamt up lately, it all goes onto the buffet for the pranzo.

A party among Romans feels like a celebration among souls who have spent many lifetimes among themselves. There is a familiarity and a cousin-ness that makes a party seem more like a family reunion. Really the only place on earth I have ever felt that. Perhaps one could say the Bay Area of Northern California in the late 60’s-early 70’s, but so far only a generation of that, not 90 or 100 generations of the kind of energy I feel in the hills of Rome.

And the food and the wine, not just from the surrounding areas. Also from distant cultures and epochs: foods from the Jews, the Greeks, the French, the Africans, and on. Rome is a city where, if you go into a small trattoria, you might find a wine list not only with wine from the local region or Italy, but even from vineyards in France, and beyond. Everyone goes to Rome, even born-in-a-bubble American politicians, though they never stay there long enough to have the spirit of the place (or the history) rub off on them in any beneficial manner.

For years my favorite place to stay would be the Raphael, between Piazza Navona and Piazza Pantheon. It is a small hotel, away from the traffic and the noise of the modern city. The rooms often look out onto a private garden; there is a sense of serenity in the space. One of my joys would be to get into the room after traveling from The States. I'd take a shower in the Roman water, a baptism of sorts in the soft embrace that the ancients would have known. Then a short, sweet, nap. A blessed slumber. Just enough to get disoriented in the late afternoon, and take to the streets in search of dinner.

Fortunato al Pantheon, a short walk from the hotel, would always have a plate of artichokes or string beans, some appetizer thing fresh from the sea, an out-of-this-world pasta or gnocchi, and a roasted fish with lemon and olive oil. There, one can order any kind of wine, so perhaps a bottle of Gavi or Prosecco to start, moving into a rosato from Tuscany, and either staying there or going to a light red like something from the Maremma or from Valtellina, or perhaps Campania or Sicily. Fortunato will guide, so one doesn’t really need to study up on it. In fact, for me, the beauty of Rome is to simply arrive. The city will cradle you upon its bosom and fill you with all the knowledge and experience that you will need for your time there.

On my first trip to Rome, I was as helpless as Romulus and Remus. I landed on August 15, Ferragosto, a national holiday. There was no place to exchange money, and I had no Lira. I walked around the Stazione Termine, the train station, and found a small pensione, with a lady who took me in and rented me a (shared) room with a bathroom down the hall. I still have fond memories of landing in a foreign country, unknown by anyone, and being treated with kindness and hospitality.

That Rome still exists. You might choose to stay in a 3- or a 4-star hotel, but one can find an overlapping sense of an ancient cult, maybe Cybele or Dionysius. Don’t think of Rome as merely a hotel stop before or after a trip, or just a repository of museum artifacts. It is a vibrating, living city that has had more experience being a city than most urban areas on earth. It is the birthplace of ancient love and drama, with a little tragedy and a lot of patina. For the traveler along the wine trail, it is a place to stop and savor timelessness.

written by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

wine blog +  Italian wine blog + Italy W

Buen Retiro ~ Breeze, Buzz & Zibibbo

The Sicilians are laughing at me. We Americans, who take ourselves so seriously, have let life pass us by, once again. The car is packed, the beach house is ready, they stand by the car waiting for us to show. It’s time to go to the beach, it’s time to go to the “island”. But there is work to do, and wines to sell and taste, and markets to develop and, and, and the heart pounds like the ball at Times Square, waiting for the hammer to drop and smash it into a thousand pieces.

The lights dim, the crowd looks up, and the death-defying act plays out with no net. Some choose the beach and the others, we seriously self-absorbed Americans, we choose to work, to push the limits, to taunt the muse with our obstinate work ethic. Or is it rote, is it not knowing what to do with the time if there wasn’t some task, some challenge, some irresistible opportunity to sell, sell, sell? Conquer the world, again, this time with Italian wines? "Cu Sgarra Paga*" isn't just for the tightrope act.

The Italians have got this right. Go to the beach, go to an island, get away. Go away is more like what I have been hearing, but I’ll take the hint. It’s time to take a haiku, grab a towel, hit the beach.

California is a closer hop than Pantelleria or Ischia, so back home we go. I have a little visit to make to the Alma Mater, for a little graduation day luncheon and toast in the Mission Gardens with a few old friends. Then over the hill to Monterey; this is my dream, my fantasy island.

A deserted stretch of beach, the Pacific happily waving in the background, a group of students and the master. She’s the little old lady in the white cap. What would Imogene say? She’d probably laugh and tell me to take my camera out and start taking picture of things, that’s our meditation. And with digital technology, less silver, less chemicals, just spending more time out there among the essence. So, whether it’s Cannery Row or the salt mines of Trapani, one can zone out and take some respite, the buen retiro that is needed from time to time.

That is where the California of my mind seamlessly weaves into the Italy of the same shared pathology. It’s most likely flawed, but hey, it’s my fantasy and it counters this casual-Friday existence we’ve fooled ourselves into. We don’t work 4 days, many of us don’t just work 5 days. How about half a day or more on Saturday and 3-4 hours on a Sunday? And how about this, if we didn’t where would this duck soup of an industry be? Even more in the tank? Probably not, except for those of us who take ourselves too seriously. But seriously folks...

I remember telling my Pop that it wasn’t about the money, it was about the passion, the art. Well, OK, I got my wish, it wasn’t about the money. But right now, the sun is crackling around the edges of my towel and the water is cool and blue and deep.


A dry Moscato, made from the Zibibbo, a wind blowing off the water up into the hills, the fig tree dripping with fruit, the bees swarming the flowers and the ripeness of the island. All the area is buzzing, humming, nature conducting the ripeness movement. Breeze, buzz and Zibibbo, sitting under the portico, in a shady spot, a couple of figs, a few slices of prosciutto, a chunk of Caciocavallo, happy mandolin music chirping out Bella Luna, “De plane, boss, de plane, she has landed.”

Drag yourself away from the work, the world, the drama, from time to time. My Sicilian family didn’t wait for me, they left, as they have for years. If it is Mondello or Monterey, get thee to a beach, to that unreachable place, before they pick your pieces out of a car with a pair of tweezers. Maybe the great Wallenda can walk across the tightrope without a net, but why do that when a plate of figs and cheese and cured meat waits for you on the patio?

Me, I’m going to Point Lobos, to stare at the tide pools. All with a lilting Sicilian song in my head, keeping the wolf at bay and the work gremlins away. "Surdu mutu orbu sugnu**."





* Who Fails, Pays
** Blind, deaf and dumb am I

All Photographs by the author

Super Tuscans ~ Best of Show

Picking the right Super Tuscan can sometime seem like judging the best dog at a show. There are so many breeds and manifestations, of wine and dogness. The following six are a few of my picks for Best of Show.

Camartina is a wine with a point. Focused fruit, this wine was made on purpose. What does that mean? The winery, Querciabella, makes an exemplary Chianti Classico. Camartina is 50% Sangiovese, 45% Cabernet, 5% Merlot and Syrah, picked by hand and harvested by individual cluster maturation.

Definite pedigree, as if it has been bred to the Nth degree. From the heart of the Chianti Classico zone in Greve, sustainable farming going towards biodynamic. That would be organic, again, to the Nth degree. French oak, and a fair share of it new, I am not afraid to give this wine high marks. It is immensely enjoyable and delicious. The last vintage I had was the 2003, but the 2004 we tasted several times at Vinitaly, and it promises to be a wonderful succession.

One note: It can take itself a bit seriously, but it loves the dirt and the wood and in the final result it is just one of the fellas that love a good time when it sheds its leash of oak and tannin, which it can. Often.


Ghiaie della Furba is a royal treat, a red wine that seems infinite in its pleasure, without beginning without end, big and long and traditional and a champion.

Near Florence, the area of Prato is a collection of hills and rivers, and prime real estate among them is the Capezzana estate. The wine is made up of 60% Cabernet Sauvignon, 30% Merlot, 10% Syrah from hillside vineyards planted in the 1970’s. The rows of Cabernet owe their heritage to the Rothschild family of Chateau Lafite , from where the cuttings were acquired.

The beauty of this wine, although it seems like it’s big and furry, is really a smooth, easy going red. Not wishy-washy, but a friendly partner to a meal of roasted lamb or beef. It can age very well for 10-20 years. The last vintage I had was the 2000 at the winery in October, and tried again at Vinitaly, both showings exhibited richness and elegance in an unrestrained yet likeable in a shaggy dog kind of way.

Il Borro is close to Arezzo in the Colli Aretini. It is a beautiful resort from once a medieval village that has been restored by the Ferragamo family. The grapes, 50% Merlot, 40% Cabernet Sauvignon, 10% Syrah and Petit Verdot, again favor the French grapes and they shine well in this Tuscan sun. Highly bred for speed and pedigree from a family with the time and the money and the personal lineage. And while it might seem like an idle pastime for the super wealthy of Italy, this wine shows that it has the qualifications to take top honors. The current vintage available is 2002 and while it follows the classic 2001, it has the touch of the sun and a new-world strain to ramp it up and take it into the finals.

Borgonero from Borgo Scopeto near Siena in Castelnuovo Berardenga is the estate’s homage to the Super Tuscan as a New World breed. The last vintage I tried at the winery was the 2001, a spot-on classic. A big lovable watchdog, loyal and forthright, not, unreasonably aggressive. A balanced quaff of 60% Sangiovese, 20% Syrah and 20% Cabernet Sauvignon. It can open up fast and head for the great sunset in the sky in search of bar-b-que or something attached to a bone, red meat, preferably. And while maybe not a show stopper, it could be your new best friend. An absolutely juicy and delicious pick.


Il Carbonaione takes us back to the Chianti Classico zone and to Poggio Scalette, where the twin passions of olives and grapes wrestle in a power struggle of timeless proportions, as old as Adam and Eve. In this case the dark beast returns to the traditional grape of the region, 100% Sangiovese di Lamole (a naturally low yielding clone of Sangiovese) the last vintage tried was the 2001, a wine that drips of coffee, blackberries, toasted oak; dark, brooding, big and a bit aggressive. But it has a big heart and can be a faithful friend to the wine lover. Will it win the hearts of everyone? You be the judge.



Petra, the showgirl from the Maremma, complete with pedigree and personal stylist on-call. A blend of old-vine Merlot and Cabernet Sauvignon inherited from the previous masters, and retrofitted with a state-of-the-art grape museum and wine-kennel. In an area known more for its marshes and racehorses, this is a happy and stylish Tuscan. My recent encounter at the big show in Verona was with the 2003, a barrel fermented fruit-bomb that nonetheless charmed me with its balance and its casual acceptance of its place in the grand scheme of things.


Photographs from the 1978 series "chien et patron" by Florence photojournalist, Maurizio Berlincioni

The Cadillac of Red Wine

Say what you want about the Holy Trinity of Italian red wines, Barbaresco, Barolo and Brunello; in these heady days, I am smitten over Amarone.

Producers boutique and large have dramatically enhanced the quality in the last 20 years. Producers such as Allegrini, Dal Forno, Le Ragose and Viviani, along with some of the bigger properties, Bertani, Masi, Sartori and Zenato have all contributed to the deserved reputation of this great wine.

The press has been great, the scenery is breathtaking. The wines are versatile with many foods and the little sister, a Valpolicella Superiore Ripasso, is a rock star. The winemakers are hard working, productive and honest. The stars are all lined up.

But I am looking in my wine closet and seeing bottles of French wine in there that I can no longer afford to buy. Wines like Mouton and Latour from Bordeaux, La Chapelle and La Landonne from the Rhone, and I am starting to see wines from the Veneto that are giving me that same queasy feeling. I fear I could be taking my last ride in the convertible with this pretty lady.


Let’s take a look at this.

Land Prices. In Bordeaux a hectare (2.47 acres) of first growth property goes for about €2,000,000 ($2,688,000). In the Veneto in the Cartizze vineyard a hectare of property there goes for about €1,000,000 ($1,344,000). Closer in to the Valpolicella Classico zone hectare of prime vineyard property goes for about €800,000 ($1,075,000). That’s $435,000 an acre. Primo acreage in Napa is going for about $180,000 an acre, no house, no winery, just land, maybe planted to vines, maybe not.

So land in Valpolicella is 2.4 times what it is in Napa. And if Napa producers can get $100 a bottle for their primo red, why can’t Amarone fetch $240.00?

The answer is, it can and it does, in some cases.

However….

The rate at which Italian wine fashions are evolving is rapid. Lest we forget, let me illustrate.

Ads from the 1980's

So what am I getting at? Many producers who say they haven’t raised their prices in years are starting to do so. Along with the weakness of the dollar, we are starting to see the kind of increases in Valpolicella and Amarone this year that we have seen at the pump. In other words, dramatic. People will find a way to buy gasoline at the asking price, I’m not so sure of that for Valpolicella and Amarone. Puglia, down the road, is pumping out attractive wines, and Sardegna is offering great value for extracted fruit-forward reds. The Cadillac, though long and sleek and lovely, can rust and fall from favor. My concern is that we have already descended down that treacherous wine trail. And it might be hard to dig out of this one before it’s too late.