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Dear Italian Wine Guy,
Thanks for setting us up at Castello di Greatness. Unfortunately we got delayed (read: saw the Prada outlet and just had to stop for an hour or two), and never made it. But I’m sure it would have been a great visit. I never realized that Piedmont was so far away from Tuscany. Anyway, thanks. We’ll look the wine up back in the states, and order it the next time we see it on a wine list.
Regards,
Joe (the Ugly American) Consumer
A few hours later I got an e-mail from the winery:
Dear Italian Wine Guy,
Where are the people you asked us to give a tour and tasting for? We drove in from Milano, especially for this appointment, as we don’t live at the winery. We brought our mother with us to cook lunch. She made noodles for the afternoon meal. Are they not coming?
Please don’t ask us to entertain people for you if they don’t show up. Especially during the harvest.
Regards,
Giuseppe (the Angry Italian) Winemaker
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One fellow begged, at the last minute, for a place to stay in Tuscany. He was finishing a picture book on the region and needed to immerse himself in the wine country. He had left his cell phone at home, taken his blackberry for e-mail (note to last-minute guy: Blackberry’s have a phone function, and you can also buy neat, inexpensive cell phones that work in Europe), but didn’t check his e-mail often. When he did, he was slow to respond, if at all. He showed up late (3 days), stayed at the place (gratis), never asked to see the underground cellars (impressive), and then, as an act of (last minute, what else?) “kindness,” gave the estate owner a dog-eared copy of a book he’d done on the wines of Tasmania. Or the Okanagan. I don’t know if he ever took pictures there, for I never got a follow-up call from him. Or a thank-you. Nor did the winery owner.
Another group, right around the end of the high season, asked me to get them into a winery. Only, they didn’t show up for the first place (layover in Paris was delayed), and when they got to the second place, they didn’t stay the whole time. They abandoned the rooms that were “set aside” for them. Rooms that could have been used for other folks. I got a call on that one, too.
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Many towns in Tuscany, have places
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Villa Nottola in Montepulciano is a complete wine experience. Wine tasting, restaurant, lodging, large groups, small groups.
Castello Banfi in Montalcino has it down to an art form. The founders, John and Pam Mariani really get it. They understand hospitality and American interest in all-things-wine. A fabulous tour (3 weeks in advance please- plan ahead) , a glass museum that is not to be missed and a great dining place, the Taverna.
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So there are ways to get an inside look. It just takes a little advance planning. The Italians look upon this as hospitality, and anyone who knows the Italians know hospitality is a sacred thing.
When someone doesn’t show up for a visit, that person breaks the sacred link. Wine-touring is about friends and family, warmth and the hearth. It’s a way to get a glimpse of modern people in the age-old cycle of the harvest and the bounty of the earth. It’s a way to experience a way of living we seldom see. A time when time was slower and people were more thoughtful. That is something our wine-tourists can use a little of; to show consideration for the process and the feelings of the people, whose lives they are about to descend upon.After all, you are in their home.
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A little light reading on the subject?
Too Much Tuscan Sun by Dario Castagno with Robert Rodi
Tags: Italy, wine, Travel, chianti, sangiovese, Tuscany, italian wine, Red Wine, italian-wine, italian wine guy, wine guy, On the Wine Trail in Italy