Retrieved from my spam file 😉*
Retrieved from my spam file 😉*
I made my way to the cellar. Cool stone underfoot, a single light carving shadows from the darkness. My cousins were already there, not doing much of anything. Just present. Just attending. We didn't talk much. Didn't need to. The wine was holding court - that gentle gurgle and hiss of wild yeast doing ancient work in wicker-wrapped demijohns that might have held our great-grandparents' wine.
Not literally. Not yet. But the vines are telling a story that contradicts oodles of years of wine history. Barolo is sweating. Chianti is scrambling. Prosecco is looking nervously at the thermometer. Meanwhile, on a volcano in Sicily and in the forgotten hills of Basilicata, indigenous grapes that have spent millennia dealing with heat and drought are suddenly looking like the smartest bet in Italy.
For the first time in modern wine history, the center of gravity is shifting. Not because of fashion or critics or investment. Because of physics. Because southern Italy—the part that was always too hot, too rustic, too other—turns out to be the part that already knows how to survive what's coming.
Scroll through Instagram on any given Tuesday and you'll see them: sun-drenched vineyard photos, perfectly plated lunches in Tuscan courtyards, selfies with winemakers, glasses raised against golden-hour light. Don't forget the hashtags — #blessed #winetasting #sponsored (maybe). The aesthetic is flawless. The credibility? Not so much.
But here's what you won't see: the unspoken contract. The implicit understanding that this week in Chianti, these meals, this business-class ticket, comes with an expectation. Not a requirement, mind you. Just an... understanding. You don't bite the hand that flies you first class and puts you up in a restored monastery. That would be ungrateful.
Is this journalism? Marketing? Or something murkier that we've all agreed not to examine too closely?
Eric's been thinking hard about wine's troubles in his latest New York Times piece, laying out prescriptions for an ailing industry: lower prices, lose the snobbery, simplify offerings. Thoughtful stuff. But reading through it, one question kept nagging at me: Has wine lost its cultural moorings?
The buffalos are coming back. The soccer moms in Escalades have upgraded to Teslas. And the crystal ball I peered into a decade ago sits on my desk, a little cloudier, a little wiser, mocking me gently as I thumb through that 2015 post about Italian wine regions to watch.
Ten years I wrote 5 Italian Wine Regions to Watch in 2015. Ten years - long enough to age a Barolo, to see a vineyard replanted reach maturity, to watch trends rise and fall like the tides at San Benedetto del Tronto. So what did I get right? What did I miss? And what does the murky sphere tell me now?
You're standing in front of a wine list. Barbaresco, Barolo, Brunello—all those B's swimming together. Someone at the table asks what the difference is between DOC and DOCG, and you realize you're not entirely sure yourself. Or maybe you are sure, but explaining it without sounding like you're reading from a textbook is another matter entirely.
I've spent forty years navigating Italian wine in America, and I still find myself circling back to these fundamentals. Not because they're complicated—they're not, really—but because understanding them changes how you see the entire Italian wine landscape. It's like learning to read the grain in a piece of wood before you start carving.
"A fascinating wine showing flower stems, orange peel and bark with some dried mushrooms. The structure and length are exceptional with a medium to full body and tight, focused tannins. Ends with a persistent, polished and refined finish. Caresses in every sense. Better in five years but if you get the chance to drink now, go for it!" 98/100
So wrote James Suckling in 2024 about the 2022 Terre Nere Etna Rosso 'Prephylloxera' La Vigna di Don Peppino/ Caldera Sottana
Last week, a few of us friends gathered for a long, laughter-filled luncheon—one of those radiant affairs where time bends, stories sprawl, and the corks keep popping. Among the bottles opened that day, one stood out—not just for what it was, but for what it promised to become.
The 2022 Terre Nere Etna Rosso 'Prephylloxera' La Vigna di Don Peppino is a wine forged in fire—literally, born on the volcanic slopes of Mount Etna, where ancient vines dig deep into ashen soil. It inspired something more than just notes and ratings. It begged for a myth.
So I decided to trace this wine’s imagined evolution over a hundred years—through time, memory, and metamorphosis.
To help, I enlisted my clandestine consigliere, ÅïΩfonso—an arcane ignis fatuus who whispers tweaks, nudges metaphors, and occasionally channels the Ancient Greeks. ÅïΩf claims to see the long arc of a wine’s soul. I'm simply the relayable messenger.
Who better to guide such a journey than Empedocles, the 5th-century B.C. Greco-Sicilian philosopher-poet who believed all matter arose from the eternal dance of Earth, Air, Fire, and Water—and who famously dove into the molten mouth of Etna in a bid for godhood.
Recently, I read an article in the local paper about a chef who opened an Italian-styled restaurant and the food they are serving. One dish on the antipasti list was a late addition after the chef tried a rosé vinegar and decided it had to be incorporated. The result was Prosciutto e Melone made with Texas cantaloupe, culatello (an Italian cured ham similar to prosciutto but from a different cut and aged differently), lightly candied hazelnuts, figs, and basil. The dish is dressed simply with olive oil and the lightly sweet rosé vinegar.
The chef noted ironically, “We have a lot more of what people consider traditional Italian,” but also admitted, “we couldn’t skip the opportunity to put chicken parmesan on the menu.”
Beneath the surface of Italian winemaking lies a shadowed realm—wines yet unborn, enigmatic and silent, waiting in the dark to rise and unravel all we think we know. In the hushed, forgotten corners of the vineyards, these unborn wines murmur secrets—shifting shapes and fleeting shadows of flavors unseen, poised to rewrite the story in ways only the future dares to hold. Ghosts of flavor and form haunt the folds of Italy’s land—phantoms of vintages never made, whispering cryptic truths from a future that may forever keep their true essence shrouded in mystery. Nowhere is this more hauntingly evident than in the Etna zone, where thousands of ancient indigenous vines lie dormant along forgotten hillsides—silent remnants of a time when Sicily’s wine trade pulsed with a vibrant, restless energy—now faded into memory.
When people travel to Italy, they go to Rome, to Florence, to Venice, to the Amalfi Coast, maybe even now to Sicily, thanks to the White Lotus. But in Rome, many rarely get around to digging into the Lazio region, which could take a lifetime to explore. Tuscany, yes, the wine trails there are established and finely tuned to squeeze every last Euro out of the tourist pocket. Venice, to some the Disneyland of Italy, also has long figured out how to capitalize on their place in Italy. Rarely does a tourist in Venice take a short hop to Treviso, which is like a mini-Venice without the hordes of tourists. Or Valdobbiadene, where Prosecco land flowers forth with exuberant beauty. Oh yes, now folks venture to Etna, and to Alba, Montalcino and Verona. But Liguria? Why in Heaven’s name would anyone go there? Oh yes, to hike the Cinque Terre. But Cinque Terre is but the tip of iceberg. Liguria is one of Italy’s best kept secrets.
It’s no secret to regular readers of On The Wine Trail in Italy that I have a slight obsession with photography. One hint is that, for years, most of the photographs on this blog have come out of one or another of my cameras. I am a visual thinker, and photography is my compass in navigating life’s path. How’s that for a well-worn cliché? Nonetheless, it’s true. I love everything about photography. And I realize it has informed my wine journey from the get-go. So, let’s dive in.
It is an onerous task spotting the minor changes in societal shifts, when one is living in the present. By pulling back focus and envisioning a larger swatch of time, it’s easier to see. With most things, change takes place in incremental doses. In this way, winemaking in Italy has evolved. And along with that, the philosophies and direction in which the winemakers view their oenological palate going forward. We have seen a revolution in winemaking for 80 years in Italy, why would anyone think it would stop here?
Distilling it down into three areas - Devotion, Direction and Dissent - let’s dive in.
During the week, I banged out a piece, which upon reading and trying to edit it into a more peaceful position, decided to let it sit. It’s August, it’s hot. The world is burning up. What good would another screed be?
So, I went into the kitchen and took my knives to some skin-on, bone-in chicken breasts. With the oven preheating at 325°F, and the outside approaching 100°F, I took off my shirt. And put on a cooking apron, the one I got from Petra winery in Tuscany. I love that grease-stained smock. It’s army green and has seen a lot of skirmishes in this kitchen. The cats started to come around, for they have long sensed that when someone is in the kitchen hustling about, there might be treats in it for them. They are well fed. They could be Roman street cats.