Back in 1985 in Chicago, I was there for a wine auction. There was a pre-tasting and Michael Broadbent, who was the featured auctioneer, was milling around a bottle of 1959 Mouton. I went up to the table and got a taste as Mr. Broadbent chatted a little about the wine. In those moments, he revealed the times he had had the wine, what it tasted like then compared to 5, 10, 15 years ago and how it might develop in the next 10 or 20 years. I still remember that bottle and tasting it with someone who so eloquently shared his experiences with that wine.
And as much as I occasionally like to see what other folks are opening, especially ones who I know and whose palate I like, a picture really doesn’t do anything other than mark the spot, like a dog with a fire hydrant. Compared to a moment with someone like Michael Broadbent, these new social media “shares” have no value. They are empty and devoid of emotion. But still we see more and more of them.
The client with the client who wants his cellar full of superior wines seems more akin to the desires of a suicide bomber who takes action with the hope that he will be rewarded in Heaven with 72 virgins. He fills up his cellar and there they all are waiting for him. Nothing in the heavens are special anymore, everything is stellar.
All this to say when one is twitterpated with their life and the wines they have before them, it doesn’t always translate for those of us sitting in the cheap seats. And while it might increase the social currency of the twitterpater, I can’t help wondering how this is going to make the experience of wine a better one for Aunt Gladys at the Thanksgiving table.
written and photographed by Alfonso Cevola limited rights reserved On the Wine Trail in Italy
wine blog + Italian wine blog + Italy W