Blood, Sweat and Tiers - Speading a Wine Culture in America

From the “my world and welcome to it” dept…

GOVERNMENT WARNING: According to the Surgeon General, women
and men who enjoy Italian wine, run the risk of becoming happy.

“That was one hell of a week,” I thought to myself as I landed in rain-soaked Dallas late Friday night. Earlier in the week I’d driven from Dallas to Austin in the fog, and then again the next day from Austin to San Antonio (again, in the fog). After two days of work in the streets with salespeople, I drove home that same day. 700 miles in two days. And then on a plane to New Orleans, for two more days of the same. It was in the French Quarter that I had one of those wonderful epiphanies about the wine business. I mentioned it to my colleague, that at this very time all over the US, people like us were doing the same thing – showing wine to restaurateurs and wine shop owners – and people like us had been doing this for years and years. To me, it was a most wonderful moment, a realization that we are many who are devoted to elevating the culture of food and wine in our world. We, reviled members of a three-tier system. It was revelatory and wonderful.

Will the real Franciacorta please stand up?

I’ve got good news and I’ve got bad news. The good news is that young, urban wine lovers are really enjoying Franciacorta. The bad news is, many folks still don’t know what exactly Franciacorta is, including some producers.

First off, Franciacorta isn’t Champagne. And Franciacorta isn’t Prosecco. And Franciacorta isn’t something in between Champagne and Prosecco. I’ve heard all of those recently in tastings, and I cringed more than slightly.

Let me dip my pole in the pond and see if we can muddy the water even further.

New York – The Center of the Wine World – for Some

I’ve been to New York three times in as many weeks. They’re getting to know me by name at Aldo Sohm Wine Bar. Some folks in Texas have even asked me if I’ve moved back there. But after all these years, I know my place.