Sunday, August 09, 2009

Narcicentricism

Bagging 'n Bragging How many times do we have to read about it? Yes, some folks out there get to taste some a.m.a.z.i.n.g. wines. But to open up the wine magazines or blogs and constantly have to be reminded how lowly we are because we didn’t taste a 10 year vertical of Gaja Darmagi or an 1852 Naval Reserve Madeira Sercial, really, how much of this can we take? I am on a riff about Elitism again, because it is rife in the 21st century of electronic wine literature. A wine lover opens up a whole slew of rare wines and invites a friend or two over and, Pow! an enthusiast or blogger has to regurgitate every wine, every nuance, every breath of their so wonderful evening. As if us knowing about it will make it greater for us? Maybe for them! But really does it? I was thinking about some of the wines I have tasted and not tasted in my life and asked myself the question: “Is there any wine you just must have before you die? Will the experience do something for your health and sanity that to not have it would have irreversible consequences?” I mean, really, all the wines I have had to this point won’t prevent me from running into a wall (or a wall running into me). So, no, there is nothing I need from here on out. Not more of anything. Probably less of some things. Most things. But think about it. We run from coast to coast or continent to continent, chasing things, Wine, love, fresh air. Around and around we pace ourselves in our lifetime ring looking for the big match, the score, the experience of a lifetime. Will getting to taste a 1947 Cheval Blanc really matter? But we desire something outside of ourselves. Wine is joyous; yes I’ll give it that. And getting together with friends and colleagues over a lineup of wines is more than the sum of the parts. Yes. But what is there to this kiss-and-tell we are seeing all over the place? On TV the newscaster reads his prompt screen, “Today Michael Jackson died. And Hugh Robinson cracked open a bottle of 1934 Calissano Barolo. Details at 11.” So what? Measuring the fullness of our lives by what we have drunk vs. the next person is shallow and snotty. I can’t taste it, reading about it. So what good is it? What does the reader take away from it? I’ll tell you. That the person who brags about their wine conquests is saying, “Look, mere mortals, up here on Olympus this is the way gods drink and enjoy their position. And you’ll never make it up here with us. So stick to your longing and your desiring, because as long as you have it, you make us more powerful.” Hey, this is my Sunday supper rant, and braised with a little tongue-in-cheek. So before you fire off some flaming comment meant to defend the uber-tasters, stop right now. Look at yourself. Think about what it is you do when you read a post or an article about some great wine tasting. And then, if you write, think again about what you want to say about an event like that, if you even do.
“Personal history must be constantly renewed by telling parents, relatives, and friends everything one does. On the other hand, for the warrior who has no personal history, no explanations are needed; nobody is angry or disillusioned with his acts. And above all, no one pins him down with their thoughts and their expectations.” -Carlos Castaneda
the magnum of 1911 Lafite... was interesting. It was 75+ years old, same age as the U.S. president at the time, without the benefit of lighting and secret service. It was brown and losing its fruit in the glass. But the elusiveness of the fruit made it precious. Here was a wine that was dying, and we were allowed to sip its last drops, breathe its last perfume before it said adieu. Wonderful moment.” Pretty, yes, and a nice memory. But a 75 year old wine tasted 23 years ago isn’t important. It’s someone’s personal history and it should now be erased. So, in this August summer of 2009, as one goes forward, all this posturing and measuring must be just that. History. And with it comes the exhilaration of freedom one gets from stepping into the ring of the unknown.

Photographs of 20th century boxers (many Italian-Americans) from the Harry E. Winkler Photographic Collection

Thursday, August 06, 2009

What are you looking for?

So much about what we read in wine blogs seem to center on ones finding a particular wine and then telling the world about it. Often it is written in a style that can make the reader feel like there is something the writer is writing about, a little secret wine or a special group of people that have gotten together to taste the forbidden fruit. Forbidden to you, not to the insiders who exult their aggrandizements.

But really, what does that do for you? If there is something rare and one of a kind how does sharing that information make your quest less taxing? We all rack up this old wine and that one but you might be coming to these blogs and say to yourself, “What the hell? I’ll never find that wine and taste it with all the illustrious folks that I am reading about. I might as well grab a Coors and forget about the whole thing!”

Or you could turn off the laptop, the blackberry, the Iphone or the Flip, grab a corkscrew and open that bottle of wine you just brought home. Forget if it isn't organic or farmed sustainably. In fact, pour the darn bottle into a plane carafe so the label and the provenance doesn’t get in the way of simply enjoying it for the pleasure of what it is, a miracle.

I recently got an email from a person that follows the wine trail in Italy; here’s what they had to say: “Dear Alfonso, why don’t you write more wine notes? It seems you taste a lot of wine and have access to great wines, not just from Italy, but from all over? You must have notes you take, and wouldn’t it be wonderful if you would just share them once in a while? You have such a vivid imagination and tell so many stories that lead up to the bottle of wine. But then you stop right there, leaving me wondering how the wine tastes.”

Dear reader, thank you. But the paths that each and every one of us takes are different. I could no more tell you how a wine will taste to you than I could describe a color or a combination of aromas one might encounter on a run in the country. That is up to you. I can point out a road or two, but the journey is yours to take.

And likewise, when reading about a great tasting, here or elsewhere, don’t get too invidious. All isn’t what it seems. It is fleeting and transitory. With more heading this way. And also not just for the precious few who are fortunate enough to sample some of the great wines that intersect their paths. You too, have the same opportunity to taste greatness in any wine. They don’t have to be harvested during a waxing moon. All it takes is an open heart.

Now, where did I put that corkscrew?



Sunday, August 02, 2009

Seersucker Sunday

Sometimes things seem more seductive than they really are. Two out of the last three weekends I have been in Northern California for conferences. Right before the Bloggers conference ( I could not take the time to go) in Napa I spent three marvelous days learning about information, networking and meeting old and new friends at the WITS conference. The past few days I have been in Sacramento for the Society of Wine Educators conference, met Jancis Robinson, did my seminar on the Italian influence in California winemaking, bought a Flip video camera and drank a lot of great wines with some fantastic people. Great life, good career, flying around, uh huh. But today, back home, I got up early and headed to work.

Mission: Reset a wine shop.

I was rested and ready. The store was closed, so no distractions. What is a guy like me doing on a Sunday resetting a wine section, when everyone else is at church in their Sunday best? Well, it’s not just any store. It’s one of the best Italian wine stores I have seen in all of the Southwest. Italian wine only. From all regions. Even Valle d’Aosta. And it is closed on Sunday so we could get a lot done in a little time. It is with a great deal of respect for the wines ( and the wine god) that my colleague and I set about making sense of the set.

You know I can be a big picture guy, but sometimes you have to zoom in on the macro and get down to the root. The floor. And that is where I was, on my knees, in my seersucker shirt, trying to get all the wines in their proper places.

A word about the average salesperson. The average salesperson is just that, average. They come in a store, try to find something that's out of stock that they can get an order for. So they bury a case or two in the cold box. Maybe there’s a case of Barbera that has been sitting in the corner for a few weeks. It isn't hurting anything, and there’s no more room for another wine in the Piedmont section. And there it stays. And stays. But the salesman gets his piddly little order and slinks out to find another victim. All the while the wines made by the hands of the Italian man and woman finds their last stop in a little store in the corner of America and there it sits, their life’s work, their heart and soul. And the soul of their ancestors. History kicked under a stack of Pinot Grigio and forgotten. All because some salesperson was too damn lazy to help find it a final home.

Our reset went slow. In fact we never quite got out of the white wine section. We kept finding 2003, 2004, 2005 white wines from Italy. And we aren’t talking Fiorano or Valentini or Gravner. These were Pinot Grigios from the Veneto, old (and very falso) Cortese wines, tired Rabosos with no more spritz in their frizzante. You get the idea? So our client and friend who, owns the store, now has a beautiful white wine section and a table of sale wines. There are some surprises in there, but the real shocker will be when those average salespeople walk in the store and see more space and try and fill it up with more of their lost soul wines, the ones they never tended in the first place. They’re like pimps, with no real concern or love for the wines they are schlepping around. Pity.


Sometimes a shelf set begins to look like an Escher drawing or an optical illusion. All these Italians standing on the deck of the ship waiting to dock so that can be taken to their very own spot in America. That’s what the wines in the Tuscan section scream to me when I walk by them. Chiantis and Super Tuscans, Morellinos and Vino Nobiles. Brunellos are bulging and declassified Brunellos are also peering over the edge wondering when anyone will take them in. They aren’t tired and they aren’t poor, but they sure are the huddled masses. Like our client said, “There will be more Sundays.”

Personally I am looking forward to that seersucker Sunday, my Fellini-esqe escapade, on the beach, where everything is young and fresh and willing, and there is another Sunday following it, not a Monday. Wouldn't it be loverly?






Thursday, July 30, 2009

Junk in the Trunk

Dallas, Texas
So a recent Monday didn’t start out so well. Around 5:00 AM it sounded like someone was banging on my back door. I was already up. A few minutes later I heard some sirens and then what sounded like a full tilt gunfight with automatic weapons. Weekend is over.

Around 12:30 I stepped into the local Whole Foods looking for a sandwich. A demo person was asking me if I wanted to try their prosciutto. I asked her what kind of prosciutto it was, because it didn’t look like it had meat in the little demo cup.

She said something about not knowing what it was, but there was no meat. I looked at the product and it said bruschetta. I said, “Oh you mean brew-skeh-tah.”

She cast this askew glance at me as if to say “Whatchoo talking about Willis?” I said,” My people come from Italy where bruschetta originated and we pronounce it brew-skeh-tah. Brew.Sket.Ahh. Not too hard to say now, is it?”

She started to look truly afraid like I had said something vulgar or worse, threatening. So I wished her luck and ran, not walked, away from this pitiful creature.

The sad thing is, I was trying to help her market the product to a group of customers who most likely have been to Italy. This was in a wealthy part of town in a very upscale store. But once again to use the words of Jim Schutze, I was “Forever the foreigner. More than 30 years I've been here, sawing this same log.”

Other notes: I love the photographs of Kors van Bennekom (all of the B&W's on this post are his), who has an impressive and enormous body of work. I found him on another site Bint photobooks on Internet, which is also a great source for interesting images. People ask me where I get all the images on this blog. I take many of them, but I am a visual forager, always looking for interesting images. These are two additions to where I will now scour for interesting shots.

Uber Blogger Mike Wangbickler showing an impressive array of Rueda whites

Wine notes: I can’t remember a day when I tasted so many unusual (and good too) wines in one evening. Dornfelder and Kerner from Lodi, Verdello from Rueda, St. Laurent from Austria, Zilavka, Bena and Krkosija from Bosnia Herzegovina, Plavac Mali from Croatia (some say the "Noah" of Primitivo Zinfandel), Kékfrankos from Hungary (good blog here for those wines: http://www.bluedanubewine.com/blog/) and an old vine Barbera from Lodi (a great story here too). I tried these at a walk around reception at the Society of Wine Educators yearly conference, this year in Sacramento. It is a great place to learn, to taste and to comingle with many people, at all levels, in the wine biz. And a great value. Highly recommended. Tomorrow I am presenting a topic, The Italian influence in California winemaking with my sidekick, Guy Stout, who has more initials behind his name than Niels Bohr. But that’s a whole’nother story for another day. Gotta get on the wine trail now. Cheers!





Sunday, July 26, 2009

Fill 'er Up

Pit Stop - Deadlines, work, preparation for many things. Will return later this week.

Thursday, July 23, 2009

Buñuel on Brunello: Ballo Finale

Have we heard enough? Is Brunello dead? Have the Italians taken one of their greatest wine symbols and thrown it to the devil? From the looks of it, that seems to be the perception in the shattered market of late. The timing of the whole incident was horrible, but would there ever have been a good time for deception, misrepresentation and the endless mobius strip of Italian bureaucracy? But it isn’t the first time. It won’t be the last.

Colleague Do Bianchi laments about his depression over Brunellopoli. He cites a passage from Luis Buñuel’s autobiography. The vines have been pulled out, the rifles put away. But the sales are dead.

I ran some reports today. The 2004 Brunellos are trickling in painfully slow. The problem is the 2003’s have stopped and, though inventory levels are about half of what they were this time last year, people have shied away from the category of Brunello. This could take years to rehabilitate the reputation and status of Brunello.

A major part of the problem is the perception of exactly what Brunello is. It isn’t a Napa Valley Cult wine blockbuster of a wine, anymore than the Castello Amorosa is a real medieval Tuscan Castle. Years of misleading reviews that people trusted and came to expect moved the style of wine away from the reality of what it started out to be, what gave it its fame. New wineries and ancient ones, somehow people got caught up in the lie. The reports are out there, I don’t have to make anything up. But now perception, once again, is reality. The popular view was that Brunello was a big, inky, massive, unctuous wine. Now Brunello's legacy is clouded by doubt and its future has been hijacked for a time. And though just a handful of producers have been caught, Italians on the ground speculate that there were others who got away with it. The image of Brunello and Sangiovese is tainted every bit as much as the wines that were exposed in scandals in the 1980’s, diethyl glycol and methyl alcohol. How ironic that Brunello got the DOCG the same year as one of the scandals in 1986.

I was in the trade then. It was devastating for a young industry person to spend their first years (and specializing in Italian wines) to have the carpet pulled out from under them. To start over, to pull oneself up, dust oneself off and go back into the trenches. I really thought the Italians had learned the lesson. But another generation longed for recognition and affluence. How many Porsche Cayenne’s clog the tiny roads around Montalcino? I’ve been there, seen it, saw the gold jewelry and the designer clothes and tanned bodies. All these things cost money. But the currency was the soul. The temptation was too great for a few and now all will suffer. This is happening in a time when the world economy is drawing down, so recovery will be years in the making.

In Buñuel’s Movie, Simon of the Desert, Simon was a stylite, an ascetic who lived on a pillar in the desert and preached, fasted and mortified his body to get closer to God. And while Buñuel works on many levels of interpretation and symbolism in his short film, I see a parallel between the movie and the current state of the Montalcino wine trade. A little less glam and a little more dirt under their nails (or all of ours in any case) in this moment might be a real grounding moment. Keep the SUV for 6 years, not three. Take care of your shirts and keep them around for more than a season. Save money on French barrels; buy fewer and use them longer. Or better, use the larger botti and let the purity and beauty of the true Sangiovese represent all that is good about Brunello. Come back to earth and the vines and tend them and respect them and the wonderful life that awaits those fortunate enough to call Montalcino home.










Sunday, July 19, 2009

California Dreamin' ~ Full Immersion Italian

There’s something about the influence Italy has had on California. In fact the influence continues. It goes both ways. The New World has loosened up the way Europe looks at wine, sometimes to the dismay of the purists. But California has a young, often irreverent, sexy aspect to it. Italians have been attracted to California for some time now.

Driving through Sonoma, Bob Pellegrini told me of early campaigns in Lucca, Italy to draw the locals to work in the wine country. In fact, Bob says, Sonoma is populated with many Italians from Lucca, while up the road in Asti people were recruited from Piemonte to work in those vineyards. But that was many years ago. Nowadays, not many of Italian extraction retain their Italian-ness. The American Melting Pot has indeed melted many of them into the big blender.

But for those who have been seduced by the guile of the Italian mistress, the idea of making wine inspired by Italy in America persists.

“Have you seen the castle?” I must have heard that a half dozen times in the few days I was in Napa and Sonoma, telling folks I was in the area researching a project. Finally as we drove up the hill I thought maybe I had translocated to Tuscany. Castello Banfi it wasn’t. Castello Amorosa is the California dream of Daryl Sattui and is a Neverland homage to his vision of Italy. Hey, some folks insist on Parmiggiano on the linguine con vongole.

Bob Pellegrini and Dave Rafanelli

Heading over to Sonoma, we had an appointment at A.Rafanelli winery. Amerigo Rafanelli was a wonderful guy and his son Dave and his family are continuing Am’s work. No pretenses here at being an Italian influenced winery, no Sangiovese or Dolcetto offered here. Zinfandel and Cabernet. The essential confluence is in the unstated philosophy on a molecular level, passed down from generation to generation. All is well at Rafanelli; no castles, no Pinot Grigio. Only the essentials, along with the irreplaceable winery dogs, the ones who really call the shots.


At the nearby Seghesio winery, there is a different vibe. Here, Fiano and Arneis seek sanctuary from Chardonnay and Merlot. And on a day when the temperatures hit 100 degrees Fahrenheit, cool white wine, with a revealing fragrance and come hither flavors, was as energizing as sitting in a pool in Positano watching the sunset.

Leaving the bees to their work, we took a run up to Asti, where an ancient winery now sits in waiting rotation for its renewal to begin. Italian Swiss Colony, anybody remember the catch phrase, “You can’t miss with Italian Swiss”? And for a while it was hit, but now it is missing in action. The growers have blended into the countryside, they are indigenously American now. The chapel and the cemetery still hold memory and shelter for the spirit of those Italians now conjoined to history.

Rolling down the road to Santa Rosa and a quick stop at the library, a goldmine of oral history, photographs and documents. How did the Italians make it through Prohibition? Through the grace of God and the purchase orders of the archdiocese of San Francisco. Long time merchants like the Traverso family span the decades and carry the torch forward. Michael Traverso is the latest generation of ambassadors of Italian culture – food and wine – in Sonoma.

Sangiovese, Fiano, Zinfandel, Sagrantino. Sattui, Seghesio, Rafanelli, Pellegrini. Open-top. Full immersion. With pleasure. More to come.






Thursday, July 16, 2009

The Anniversary

Call me nostalgic, but every so often I get a hankering to go down some of the old wine trails of my early days. California, that is. And on this hot July month in Texas, where temperatures of 108 have been common of late, I thought to take an escape, a break of sorts, and visit some of my old haunts.

I’ve written elsewhere about the summer of ’76 and driving the old ’62 Ford Falcon wagon, family in tow, up and down Highway 29, from Yountville to Calistoga. Those early days, where things were so simple and uncluttered. De-blinged. Recently, driving up the same highway, it was a pretty somber sight. Sure there was the occasional stretch-limo drone seeking out its target, one mini-cult winery or another. But the economic meltdown is showing signs of strain, especially in one of the high spots of American winemaking. It probably isn’t fatal, after all, there are the cycles, ask any bio-dynamic winemaker. The waxing and the waning moon, the need for certain preventative measure and the necessity for the “fix”. E la nave va.

Calistoga is one of those places that I love to love, but probably couldn’t reconcile living there. The All Seasons Café, same as it ever was, a little of the patina faded from years of the heat and the sun bearing down on the little resort known for its curative baths. Nance’s Hot Springs, one of the landing spots for ventures into the wine country, now absorbed into another spit and polished resort. Lazy days watching the planes take the people up in tours to see Napa Valley at 2000 feet, sipping a Chardonnay or a Sauvignon Blanc. On this trip a half bottle of a dry rose of Sangiovese did the trick.

Not wishing to go all mommy blogging on you, but it is summer and everyone must take a break. On the eve of an anniversary, indulge me, please.

The Silverado Trail was empty, just me and the vines as the sun was setting around 9:00PM. The vines, everywhere the vines are pushing out grapes. The grapes know not of any economic slowdown. They are innocent, doing what they are destined to do. How would they know some irrational exuberant money managers on the other coast harnessed our collective greed and desire for more, bringing the American economy to a near standstill? By the time the grapes on the vine are wine in a bottle may we be so lucky to be looking back at the vintage of ’09 with less apprehension.

None the less, the vines, flanked by olive tree sentinels, flutter and push, following their nature.

It’s kind of nice to see the Valley like this; it’s like traveling back in time. Simpler, less conspicuous, quieter, the perfect place to go for a wine lover.

Earlier in the day I stopped by the Ehlers Estate. I don’t think they are considered a cult winery, although with barely 5000 cases made a year, they could probably apply for the status. But cult just aint what it used to be, so it looks like the Ehlers Estate will plow ahead with steady intent on making wine from organic grapes. There is also talk of bio-dynamic principles being utilized. I think having vineyard foreman Francisco Vega for the past 10 years is one of the best bets the estate has made. Francisco radiates the soul of California wine; dirt, sun, sweat, patience.

Let’s hope all the pampered valley vines get to live their wine-life as a premium bottle of Napa wine, not some bulked-out industrial $3.00 bottle of mixed-up wine. God knows, there are a bunch of folks up here who are giving their life for these vines and wines, on the wine trail in California.






Sunday, July 12, 2009

The Informed and the Elite: And the Road In

I was looking inside my fridge at all the bottles of opened wine inside. They have been there for a couple of weeks now. I had a tasting for a wine journalist and we had 45 or so wines to go through in a half a day. Afterwards, I took some of the opened reds to work and left the rest of the wines, reds, whites and rosés in the cooler. And over time I have gotten around to tasting them again, and for many of them, enjoying them even more with food and friends at a slower pace.

The wine business, in its present course, is a jumble of priorities, emergencies and opportunities. Often it is hard to tell which is which. But alongside all of the daily duties of the job, there really is a lot of pleasure.

Pleasure, the joy of wine and life and being alive and healthy. Does it have anything to do with one who aims to be better informed about wine and life? And for the elite members of the business, the master and supersensitive palates, how does that fit in with where they are?

There is so much chatter lately about where one goes to get information about which wine to drink, buy and cellar. The established journals, The Wine Spectator, Wine Enthusiast, Wine Advocate and Decanter, along with the specialized reports from Burghound, Stephen Tanzer, WineLibrary TV also adding to the mix. Blogs, folks like Alder Yarrow, Tom Wark, Fredric Koeppel, Alice Feiring, and many more, Wolfgang Weber, Ray Isle, Tom Hyland, Dr. Vino; the list grows daily. All this to say that to be a better informed lover of wine, the way to get there isn’t always the same for everyone. And to rise beyond to the status of an influential member of the wine community, there doesn’t have one and only one way to get there. It is really an exciting time, because we are witnessing the beginning of a Golden Era for wine lovers. And then there are folks who are just looking to get their drink on. Even for them, there are better choices, more wines from more places, better prices and lots of choice.

So is it choice that makes one better informed? Or is it selection? Is it hard work? Or is it dumb luck? When does one get to a point when one opens a bottle and seamlessly knows that wine to be the real deal? And is that because of better information? Or is it the pathway of the elite accomplices, on their way to being the best and the brightest?

There is nothing wrong with being elite or wanting to be elite. The word bears no resemblance to the popular Fox News aberration, elitist or elitism. Those are words that have been miscued for the purpose of propaganda and forwarding a particular cause. I am not thinking in that direction with this post. No I am really interested along with the pleasure principal, of the steps along the way. And I think after pleasure one reaches for more data, to become more informed as to what this enjoyment is all about. And then, if one stays on the road for a time, then one begins to see the mountain peaks or at least bask in the shadow of them for a moment or two before the inevitable sunset.

Let’s take an area on Italy, say Liguria. Some good wines, some better wines, maybe a great one or two in the mix as well. But for the purpose of this exercise, I’m just going to go through the stages to illustrate how I look at them.

You’re new to wine; you might be young or young at heart. So you have a month in Liguria, hiking. Along the way you sample a fresh Vermentino or Pigato. Not exactly your entry level wine, but we are in Italy and going with the flow. Somehow the wine made a mark, the way it went so well with the food, the time and the state of mind you were in.

Several years later, you have gotten into wine and food and are really interested in it. You are beginning to be better informed. You still like to hike, so back to the rugged hills of Liguria for a two week hike. Sounds fun already. Along the way you run into a winegrower like Dino Masala in Airole and taste his Rossese di Dolceacqua. The wine informs you of the land which the grapes are grown, a wildness in higher elevations where bees roam freely and the wild things are safe. There is more to wine this time, not just as a casual partner for the lunch meal or an extended evening of well being induced by wine. No, this time one is looking to go deeper.

Some years beyond, maybe two maybe twenty, that same traveler is wanting to return to those hills. This time they head to Arcagna above Dolceacqua, a little locality that hangs on the steep hills. In the quiet of these hills a winery, Terre Bianche, makes wine from those same grapes, Vermentino, Pigato and Rossese di Dolceacqua. But something happens on that hill. Maybe it is the quite of the place; maybe the wines have touched a spot inside the traveler’s soul. Something points to the life in the wine that is a higher expression, an elite moment of reckoning. No review sends that person there, no points, no accolades, no awards. But somehow this person on the path has found an expressive wine that rose above pleasure, above an informed experience. It was transcendental and it changed that person for life. More than any letters after one’s name.

That’s one way in. It can be solitary. Difficult to take your tasting group with you. But in all the years that I have been on the wine trail, the lessons I have learned in the field, among the vines, the dank cellars and the splintered bench outside the barrel room, they have been my teachers as well. It won’t get anyone a better paying job or a higher position, it won’t even equip one for the dining room on a Sunday night. It will take you on the ride of a lifetime, though; one which anyone has ever been on will hesitate to end.






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