Three Hopeful Nudges for the Italian Wine World

With the Italian wine world convening in Verona for another Vinitaly (the 55^th), and as people shake off the last three years of a pandemic which isolated all of us, what will prevent the wine world from falling back into the old habits and ruts of the past?

Our brainstorming crew has come up with three possible nudges to avoid settling back into past patterns and comforts, seeing as the world has fundamentally changed. In essence, there is no going back. But there will be people who will insist on the tried and true, although tired and timeworn it is, in reality. But let them eat cake, or vitello tonnato, or whatever it is that gives them comfort and solace. As for those who wish to embrace the present and the future, here are the team’s suggestions.

The Inexorable Fiasco of Trying to Turn Back the Clocks to 2019

The past few weeks I’ve gone to a couple of wine and spirit dinners, a b2b wine tasting and an art talk at a gallery. All of these events were well attended, and in this quasi-post-Covid era, this is what I observed.

For one, many people are just glad to be out and about. Not all. One fellow I talked to said he got along just fine, during the height of the pandemic. He is an introvert, working from home and really had time to fix a lot of things, slow down the pace of his life and take stock of his life. “My partner and I were going out every night, always on the go. It was exhausting. I know the horrible parts of the pandemic and I don’t mean to make light of it, but I was so relieved to get off that carousel.” And here we were, again, in a large group, a crowded dining room, with noise levels so high you could not hear the person across from you. Had we not learned a goddamm thing?

Why do you wish to explain my world to me?

This is going to be a bit of a ramble. But humor me. I think I’m going somewhere with this. It’s just going to take time to unpack this bag of seemingly disparate notions that recently came into confluence. I promise I’ll get to it, eventually.  

So, we’ve been watching this TV series at home called, “This Is Us.” We’re into the 5th season of six. It was a popular series, seen on broadcast television. We’re streaming it. Of course.

All this to say, when they got into the season of 2020, with Covid and George Floyd, a lot of issues between White and Black people in the series were laid bare. And it got me to thinking about my blind spots, with regard to Bipoc and Apida peoples.

Exclusive: Interview with a Bottle of Italian Wine

It’s been a while since we last chatted, so I figured it was time to set up the recorder and ask my favorite bottle of Italian wine how their life is these days. Come along for the ride, let’s see what they have to say for themself.

The Death of an Iconic Italian Restaurateur

In the book, “The Sicilian,” by Mario Puzo, there was a passage on a curved archway above a cemetery near Palermo. On that archway was the message: “WE HAVE BEEN LIKE YOU – AND YOU SHALL BE LIKE US.” Sobering words for any and all who are fortunate to breathe these few short moments on Earth.

Restaurateurs come and go, just like all of us. Some of them leave a bigger mark. Maybe it was the time they were in. Maybe they were just lucky. Maybe they were exceptional. Or all of the above. But nothing is forever.

A Cautionary Tale - The Insolent Sommelier Pt. V

“We are all born ignorant, but one must work hard to remain stupid.” ― Benjamin Franklin

I could see the horizon approaching more rapidly. It had been almost 40 years since I’d started in the wine trade, and the time was coming when it would end. I had my team in place. They’d take it from here, and carry on as ambassadors of Italian wine. I had other directions I wanted to go towards, and was ready to move on.

Years ago, I’d read a piece about how Italian restaurateurs were ambassadors of food and wine to the world outside of Italy. Savvy Italian vintners enlarged the scope of the mission to include the wine trade, from the importers to the distributors,. We were all working to uplift Italian wine and food, and in the last 40 or so years amazing strides had been made. When I first moved to Texas, it was nearly impossible to find an espresso, a decent mozzarella, artisanal pasta from Italy and fresh white truffles. Now, it takes a lot of effort to make a bad espresso (although there are those stalwarts who still insist on making a crappy ristretto). But, by and large, we’re in a golden age of food and wine right now. Who knows if it will last? But we got here with the tireless dedication of thousands of players, working days and nights to bring a better interpretation and experience of Italian food that once was only found in Italy. Now you can find it in New York, Seattle, Houston, Chicago, Los Angeles, hell, even Las Vegas. Italy has taken root in America. It has been a great victory and it was wonderful to watch it all unfold and be part of it.

And it was for that reason that I didn’t give up on Segundo. I just couldn’t believe his heart was so dark and hard that he couldn’t understand the bigger picture. In other words, I was naïve and unwilling to accept defeat.

By the Bottle: Joanie Bonfiglio

Wine lovers on wine and the vinous life.

Joanie Bonfiglio is the epitome of hope wrapped inside a bundle of energy that could power the city of Las Vegas. I’ve tasted, supped and enjoyed wines with her in Italy and California, and am always overjoyed at the questions she asks, the wines that show up at the table and her enduring effort to polish that giant chunk of marble we call life. Joanie is young, female and undaunted – perfect for the 21^st century wine trade. We need more Joanie’s in this world, but for now I am overjoyed we have her in our midst, taking us into the future. I can't wait for our next dinner together. [all photos by Joanie – she is also an accomplished shooter!]

 

What wines do you have standing up right now?

There are so many wines to open right now. I just started a new role as a national sales manager (in the West) for Kermit Lynch, so I have been happily working my way through the portfolio trying to get a feel for all the producers.  Leaning about and tasting all the new wines has the be the most fun part about a new job in this industry.

Open Letter to Graduates: The Wine Trade Could be Injurious to Your Health

…with apologies for length 

Dear Grad,

Greetings! I’ve been meaning to write this for awhile. But you know how it goes, one gets busy and forgets about things. Oh, and the last 16 months or so have been extraordinary. I’ve dusted off my notes and am now sending this long overdue letter. Feel free to share it publicly with any potential (or current) members of the wine trade. It might save them a lot of time and trouble.

Where to begin? How about in the beginning? You saw those folks at that fancy Italian restaurant, having a leisurely lunch with several bottles, talking to the wine buyer and tasting, clinking glasses, in what looks like a scene where everybody is having a good time? Well, looks can be deceiving. Let’s dig in.

Saying Goodbye to Italy

“You may have the universe, if I may have Italy.” – Giuseppe Verdi

Rome - 1971

This year will mark 50 years since I first visited Italy. That alone is cause for dismay. The good news? Life in the last 50 years has been so much better, thanks to Italy.

But eventually one must say goodbye.

Oh, don’t get me wrong. I’m not bidding adieu just yet. But the sun is getting lower on the horizon.

Italy has been my mentor, my guide, my friend, and sometimes, my foe. I’ve loved Italy with all my heart. And at times, I’ve wanted to walk away and never look back. Italy has tried to kill me, at least once. And it has cured me, also, at least once. And I cannot tell you how many times I’ve experienced a rebirth, all because of Italy.

That’s a pretty tall order, to lay all of this off onto a peninsula in the middle of the Mediterranean.

How to die with an empty wine cellar

When I first starting out buying wine to collect, it was slow going. I’d recently moved to a new state and town, was a single dad with custody of a toddler and was working in a restaurant. Money was tight. I had a little space under the stairs of our apartment, but it was in no way perfect for storing wine. But I wasn’t thinking about collecting, let alone perishing.

Dino Illuminati: A Remarkable 90 Years in the History of Italian Wine

(photo, courtesy of the Illuminati winery)

This whole cycle of life thing here on earth, it’s a peculiar one. It goes slow, then it speeds up, then it slows down, and then it seems there just isn’t enough time to finish anything. I cringe when a memorable character in Italian wine dies – and with it an outpouring of obituaries. Sometimes they read like a resume, and sometimes they take their cues from the perspective (and biases) of the scribe.

But why wait for someone to die to celebrate their life? Why not beat the drum while their heart is still beating some of that fine red Italian blood?

Which brings us to a figure whose life in Abruzzo has most definitely left its mark for the better. That person is celebrating his 90^th birthday, Dino Illuminati.

Prohibition's 100-year Anniversary and the Disastrous 100% Tariffs - Analysis and Strategies

“Nothing uses up alcohol faster than political argument.” - Robert A. Heinlein

After reading a handful of pieces on the proposed 100% tariffs, and the plaintive pleas for it not to happen, I’m thinking: Is this all one can do, to ring the fire bell and ask people to write their leaders, sign a petition? There has to be more to it than the wringing of the hands and the signing of a petition. Those letters seldom get read. At best they’re put in piles: Yay vs. Nay. But no one is going to read them all, let alone respond. And a petition with 500 or 2,500 signatures, is that anything more than a feel-good gesture from the easy comfort of one’s laptop or smartphone? Come on.

I’d love to see someone dig in and ask the large distributors and importers what their collective plan of action is. Lobbying, donations, pressure? What is it? And also, if this is getting back at Airbus for subsidies, why should Boeing be a beneficiary when they are showing little in the way of cleaning up their own house? And why must wine (really, alcohol) suffer?

14 Year Anniversary - On the Wine Trail in Italy - The Year-End Review

This year marks 14 years on the wine trail in Italy. 2019 was also the year I transitioned from the hectic wine trade to a more tranquil life. I now write about wine for publications other than this blog, and I devote time to more reflection and am dedicating energy to other aspects of my being. For many in the wine trade, what one does seems to define who one is. I am not a fan of labels, never have been. Everyone is trying to cube us up, put us into a box, so that they can explain who we are by what we do. That’s typical Western Anglo-Saxon American silliness.

[For what it’s worth] Who do you think you are?

♫ There's something happening here, what it is ain't exactly clear ♫

It really seems, to this fool on the hill, that the routes that wine follow, there’s a groove that has become very, very important. I’m going to break it down into the different articulations, from the source to the terminus, and offer my observations. And yes, we’re talking about wine, and how it’s intersection within our culture has changed how we see it, how we place ourselves within that context and how everything that was taken for granted 30 years ago, have pretty much been assailed in these here times. Change is constant and inevitable. And to quote, once again, a distant cousin, Giuseppe Tomasi di Lampedusa, “If we want things to stay as they are, things will have to change.” It’s not all bad news.

So, You Want to be an Italian Wine Expert?

from the "notes to myself" dept.

We Americans spend a lot of time alone. In the car, in front of a computer, and if one is lucky, taking long walks (or runs or bike rides) in the neighborhoods, in the country or deeper in nature. The monkey mind that is constantly chattering is set aside, and peace, and eventually clarity, arises.

Over the years, my inner Carl Jung has been giving this chat to me, in order to focus my purpose in this livelihood I have been given in the wine trade. It has been an epiphany, of sorts, for me. It is raw and unexpurgated. Proceed with caution – it is not for poseurs.

A Modern Italian Woman and Her Journey on the Wine Trail

Happy Birthday, Raffaella!

A picture is worth a thousand words. In this case, 3,500. My friend and colleague, Raffaella, posted a photo from her youth. I thought I recognized that person from my youthful wanderings in Rome. A narrative was begging to be released. But it would be better coming from the woman whose image was reflected in the photograph. It’s timely, as many Italians in the wine trade are putting away their skis and golf clubs from their holiday vacations and getting back on the road. It’s also pertinent for young wine professionals, women and men, to read these words. It covers a life in wine, and in those words, there might be some guideposts for those whose experience in the wine trade hasn’t yet led them. Not yet. Thank you Raffaella, for sharing your story. It’s the story of wine, of a woman in modern times and of Italy during one of the most exciting and turbulent times in its history.

Lucid dreaming from the streets of Italy

When I talk to many Italians they like to carp about how unfair life is in Italy. Long lines, lots of bureaucracy, low pay, traffic, corrupt political system, wrecked economy. And yes, there are those factors in Italian society.

How many of us make as much money as we’d like to? We’d all like to make a little more, to save for the future, to maybe help family members or a friend in need. And who of us likes traffic, long lines and unnecessary red tape? I’m sure we could poll folks from Germany, from France, Thailand, even New Zealand, Poland, Russia, Norway, New York and find something that they feel diminishes their quality of life.

One Last Harvest

They told me I’ve been here long enough. Time to make room for new growth. Told me to prepare for my last harvest.

It used to be that an old-vine vineyard was prized, revered. Something in it had the depth of meaning more profound than just terroir. Dirt plus wisdom. Now, those attributes are no longer prized. The owners want bigger numbers. And their analysts tell them they need new and shiny.

All in the (Italian Wine) Family

From the archives - posted 12/27/09

The temperature was barely above freezing when I took a longer than intended run today. When I got back home, there was a message on my voice mail, from my friend Cassandra in Italy. “Alfonso, where are you? I need to talk to someone who I am so close to but not related by blood.” I could tell by the tone of her voice that this would be a long talk. So I poured myself some tea and called her.

Sunsets and Revelation in Friuli

Earlier in the week, back home in Texas, I was lying in bed late at night. The wind was howling. A huge winter storm was bearing down over my roof. Snow, ice, winds, tornado sirens going off, alarms. Another winter surge, another whiteout. And so my mind raced, thinking about Friuli.

I don’t really know that much about the area. It isn’t exactly in the center of things. And for me, it isn’t one of my go-to regions. Alto-Adige has more draw in my business life, as does the Veneto. In fact, as I think more about it, I have spent an inordinate amount of time talking about wines from Friuli without the requisite sales volume. That’s a real shame, because these are good wines. But there are problems. And after tasting through a series of wines from Friuli last week at the Vino2011 events in New York, some of the same problems exist that I initially observed when I first got interested in these wines back in the early 1980’s.

Seeing as I am on my way with the COF2011 blog crew to Friuli, and specifically the Colli Orientali, I thought it would be illustrative to make some notes and see if the following week addresses concerns I have for these wines as they pertain to the American market.