Selling Your Italian Wine to the US Market - My 15 Minute Talk

I’m going to take off my citizen blogger hat and don my work cap for this post. Read this as if it were a (TED) talk I would be giving to a group of Italian winemakers, hopeful exporters and importers, and young people looking to get into the Italian wine business in the United States.

Good morning,

As I look around the room, I see all manner of folks who are either devoting their life to Italian wine or who aspire to do so as a career. As one who had spent the last forty years doing just that, let me share some thoughts with you regarding the future and how you place your piece of the puzzle into it.

Nine Reasons to Give Thanks for Italian Wine

Italy and Italian wine, during my professional life, has been an arduus ad solem. It has so possessed me that I fear that I am like the Japanese soldier holding up in the Philippines who continued to fight 29 years after the end of WWII. At other times, more recently, I have felt the task to be more arare litus, in that the waves would come and wash away much of the hard work. It could be very simple to just walk into that ocean and keep walking, to disappear in time and space. But that will inevitably happen anyway, to all of us. Better to retreat to my highland post and keep fighting, even if the war has been won (or lost). And to the homeland, for which I have been fighting: look upon all these years, where thousands of men and women have been laboring and pursuing Italian wine’s ascension as some of the great wines of the world. How not so long ago it seemed we were all fighting for our place on the stage as a legitimate wine. That battle has been won. Let us give thanks.

Basilicata - Divining the Future of Italian Wine in a Place that Time Forgot

If you could find a window into a world, where time hasn't moved so rapidly, where things are like they were a year, five or even 50 years ago, would you climb up and through it? And if so what would you expect to find?

Basilicata is one of those places on the wine trail in Italy that has kept some of the old ways, not discarding them for the latest iPhone or Windows upgrade. There’s something about the ancient in this place that has rooted, moored and isn’t going away anytime soon. And that’s a very good thing for Italian wine lovers.

Assessing the Controversial/ Disastrous/Fabulous Italian Wine Harvest of 2017

Here we are – November 5, 2017 – for the most part the Italian wine harvest is over. And while we’re months and years away from practically determining just how successful (or disastrous) the 2017 harvest was, that hasn’t kept journalists, bloggers, winemakers, even P.R. wonks, from shouting claims from their respective vantage points. Like nervous hens, tut-tutting over every oeuvre, we have heard that it is a “disaster,” a “perfect storm,” a “vintage the likes of which we haven’t seen since the end of World War II” and “Hey, it wasn’t all that bad!” So how bad (or good) was it? What happened? How about a 3-point harvest report pop quiz - let’s see what the experts say?

The Necromancer's Guide to Italian Wine

It all started with the Jewish prophet from Bethlehem, that turning water into wine piece of sorcery. How could we top that? After a couple of hundred years, we finally hacked it, and decided to turn that wine back into his blood, and so it has been for the last 1,700 or so years. Take that, Yeshua!

It was a pivotal moment in Italian wine necromancy, initiated by our little cadre of immortals, filched (or interpolated?) by the high priests of the Catholic Church in Rome. This, not the wine in Campania, not the Greeks in Calabria and Sicily, not the Etruscans. No, the New Testament era of Italian wine was transmitted by the monks and priests, alchemists, all of them. And guided by our immortal, unseen hands. And that is how we got to where we are today. Winemaking, traveling through time, as a dark art. Or at the very least, invisible.

The 2017 Harvest in Umbria and Tuscany - Fear and "Global Weirding" - Pt.III

"What do you get when you fall in love? A guy with a pin to burst your bubble."

There are parts of Tuscany that evade Brunello and Chianti Classico’s snares. They don’t get the attention, and sometimes the respect, but nonetheless, people set up their vineyards, their castles and their dreams in these places. After all, it is Tuscany, how bad can it be?

America Under Fire: An Open Letter to the Italian Wine Community

Click here NOW to donate and have your donation matched - SGWS CA Wildfire Relief Fund

Caro amici e colleghi,

It seems every Sunday terrible news comes from America. And lately yes, it has been one disruption after another. From floods in Texas, Louisiana, Florida and Puerto Rico, to fires in California, the country of my birth has been travailed upon in the most severe terms. And that is just the acts of God, not to mention the hand of man, which has challenged our notion of democracy, liberty, equality and justice. Suffice it to say, on the social and political end of things here in America, we are in a virtual civil war. From the carnage in Las Vegas of concert goers to the massacres of little children in their schools, our civility and our moral core is faltering. And through this, families and friends who no longer talk to one another, for we are a nation of passion and opinion. We are also a young nation, showing our folly for all the world to see.

"I have no words..." - Calling on our global wine community to support Tony and Lisa McClung's Napa Fire Rebuild fund

Click here NOW to support Tony and Lisa McClung's Napa Fire Rebuild fund (organized by Claire Casey Brandani)

The world is filled with sorrow. But when it hits home, it hits home. One of our Italian trail-mates lost his home this week in the Napa fires, which are still raging. Tony McClung and his wife Lisa and their two young daughters lost most of their worldly material belongings, car and home.

Tony wrote this on his face book page along with the video above:

I managed to make it into our neighborhood yesterday, it was heartbreaking. Our house was completely destroyed along with 10 of our neighbor’s homes. A firefighter still on the scene said the fire came in very fast and very hot. Ash is all that is left. We were only in this house for 2 1/2 years but they will remain great memories in my mind.

Thank you to the many friends that have called and text during the fires, I wish it were better news. Thank you to the local friends for the physical and mental support. My community far and wide fills my heart.

It was a house... my home will always be wherever my family is together... we are together and safe.

Tony hails from Houston. And he is a dear friend of many of us in the wine trade. Natalie Vaclavik said it best:

When Houston was hit by Harvey, the first person to call to support was Tony McClung, his generosity & acts of kindness have been so instrumental in helping our city rebuild.

Today he lost everything. His house is gone and all his family's belongings were destroyed in the Napa Fire. Let's band together to help his family rebuild as he has helped us as fellow Houstonians.

People always ask "what can I do to help," directly making change is the way to impact. You probably don't know Tony but just giving the smallest donation can help build a new future for his family.

Please – here is something you can do directly to help someone with a face, a family and an urgent need.

Click here NOW to support Tony and Lisa McClung's Napa Fire Rebuild fund (organized by Claire Casey Brandani)

Give - Give - Give

written by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

wine blog +  Italian wine blog + Italy W

The Navelgazer’s Last Tour of Italy

Swept away by an apoplectic American destiny in a red plane in October

Nothing above me, nothing below me - So I jump off

One more time, I’m on a plane going from Rome, Italy to America, and the young Gen-Z narcissist sitting next to me is being a dick. The latest generation of Ugly American to emerge from this isolated piece of land, which for the last 100 or so years has dominated the world’s attention. He and his family just spent a vacation in Italy. They bought the posters, bought the t-shirts (probably also bought the coffee mugs) and now he couldn’t wait to get home and see if his Buffalo Bills won or lost. This is going to be one helluva long flight…

The 2017 Harvest in Umbria and Tuscany - Fear and "Global Weirding" - Pt.II

Chianti Classico - O Brother, Where Art Thou?

We’re all struggling to seek, explain and unfold Chianti Classico in today’s world. Not a “cool” wine in the wine world, though a wine that millions of people know and love – hence the Catch-22 moment we find ourselves in.

And as well, our crew found ourselves within the Chianti Classico zone on a recent pass through Umbria and Tuscany. Here’s what we found at a few “classic” estates.

How do you solve a problem like Maremma?

For years, the aura of the Super Tuscan has reflected a masculine, testosterone-laden persona, depicting a “Magnificent Seven” persona. The world was presented with a portrait of the tall, dark and handsome Italian cowboy, an outlier, albeit with perfectly matching boots, belt and cape. It was a Kodak moment, riding off into the sunset with their luscious, masculine, amped-up rosso in search of a Maremmana to wrestle, rope and quarter and serve over an open fire - the perfect accompaniment to that big ,juicy Super Tuscan.

But there is a problem with spiked-up Super Tuscans today: they’ve become collector’s items for the super wealthy, locked away in secret cellars, occasionally resurfacing on an auction block in Hong Kong, London or New York. Some have gotten far removed from the emerging tastes of the upcoming generation (and those whose palates have evolved towards wines with less volume). They’ve become Bubble Boys, living in their own rarified orb.

The 2017 Harvest in Umbria and Tuscany - Fear and "Global Weirding" - Pt.I

Italian wine often arrives in a van loaded with emotion. Call me moonstruck from day one. As an observer over the years, there’s something about Central Italy that gets under your fingernails and into your bloodstream. And it ain’t in the usual places.

This year marks a cycle of sorts for this observer. Moved by the floods of 1966, I made my way to Florence five years later. In the summer of 1971 there were still signs of a deluge of Biblical proportions which ravaged the largest town in Tuscany. I spent days walking the narrow streets, huddled in the cool galleries of museums, and sampling the food and wine, on the streets. I fell in love every ten minutes.

Thank You, Italy

Echoes from the archives - Posted Nov 24, 2011

1) Thank you for the wonderful variety of your sparkling wines, especially the ones from Lombardia, Trentino and the Veneto. Franciacorta is a delicious wine for food, for pleasure and for more than just special occasions. Thank you for not thinking you have to be Champagne and forging ahead with your own sparkling destinies.

2) Thank you for the bright and mineral rich white wines of the Alto Adige and Friuli. I love your whites, whether it be Sauvignon or Kerner, Friulano or Sylvaner.

3) Thank you for the fruit driven Montepulciano wines from Abruzzo. For many of us who cut our teeth on field blends from California, Montepulciano is a taste that hearkens back to the roots of many of us reared in the West. And thank you when you let Montepulciano be Montepulciano; not Cabernet, Merlot or Pinot Noir.

As you age does your taste in wine change?

Echoes from the archives - Posted May 20, 2012

That was the question I posed on a Facebook months ago. I have been thinking about it for some time now, and doing active research.

In my life, I have to say, my tastes have ranged all across the board, like waves of appreciation. For a while I would taste all the Bordeaux reds I could get my hands on. And I developed a taste for them. But my diet, which ranges from low to no red meat, really doesn’t complement them. I also was into Rhone reds as well, and again, aside from the occasional spicy chicken on the grill or holiday repast, I found them hard to take on a regular basis. Not that I didn’t like them, it was more that I just didn’t have a lifestyle where these wines fit on a regular basis.

Stripped, Shocked and Surprised - Is There a Unicorn in the Cave?

Over the lifespan of this blog, I’ve written a post, on average, once every three days. For those who aren't familiar, they’ve developed into essays, around 800 words. With over 1,300 posts written, over twelve years, there are several blog posts that have surprised me in the way they have been received in the oenosphère, these unsuspecting Unicorns in the cave.