The Disneyfication of Barolo - The Queen of Jelly and Her Cannubial Bliss

For this observer, Italy is a source of endless fascination. They take rugged, sun scorched stone and turn it into a timeless beauty. They take a land that has for years been revered by the people living on it, and turn it into a parody of modern day life. I love it. There are no barriers, no boundaries. Good taste lies down next to the tasteless. The sacred sleeps with the profane. Italy is humanity’s perfect mirror of our evolution, for better or worse. And now, in the land of Barolo, in the historic Cannubi vineyard area, again, the mirror is pressed to our face. Our existential selfie, once again, is revealing what we value, what kind of a people we are.

The Burgundization of Barolo - An Imminent Sea Change in the Langhe

This past week in New York, I sat down in front of a microphone with Levi Dalton. And talked. And talked. Not so easy for this born-again introvert. In particular, Levi asked me what changes I’ve seen in the Langhe over the last 30 years. That podcast is available here. And while my interview deals more with my Pollyanna version of history, it feels, on the ground in the Langhe, like an impending change is on the horizon.

A week or so before, he asked a similar question to Antonio Galloni (that podcast here), who has been going there since 1997. Antonio expressed concern that the wines and the social climate of Barolo (and Barbaresco) might be shifting towards the more exclusive and limited (and expensive) world of wine in which Burgundy finds itself. Not at all the least because both of these wine producing areas are rather small compared to Bordeaux or Napa Valley. But the tendency for wealthy collectors to gravitate towards the rare and unobtainable is something we probably won’t see going away, unless there is a worldwide pandemic. At which point, who will care about wine of any kind?