Flying Over the Future: Why Vinitaly Can't See Texas

"Vale più un rimprovero di un amico che un bacio di un nemico"

Year after year, I've witnessed the Italian wine paradox in America. Producers, consorzi, and government wine agencies trace the same familiar circuit: New York to Chicago to San Francisco, ending up in sunny LA or Miami. Meanwhile, cities like Houston, Dallas, and Austin get bypassed. Flyover country. BBQ country. Cowboy country. Translation: No country for Italian wine.

Other astute producers, consorzi, and organizations have figured it out (Slow Wine, Gambero Rosso, James Suckling, Ian D’Agata, among others), making at least one Texas city a regular stop. But highly visible organizations like Vinitaly continue flying over, drawn to more glamorous destinations. Meanwhile, a locally grown group—the Italy–America Chamber of Commerce Texas—has taken the bull by the horns, exploring the state’s potential for growth not just in Italian wine, but in all things Made in Italy.

So why not Vinitaly? Is this a leadership flub? Or is there some price — institutional or otherwise — that Texas hasn’t paid to earn a stop along the way? The demographics certainly don’t explain the oversight—Texas is exactly where Italian wine is heading. Is this just more of the same old, same old we’ve been seeing from Verona for decades? What's at play here?

Flooded with Memories

It was finally a clear day in San Diego. I was visiting a friend whose brighter days were behind him. But he said, “Let’s take a ride around the island (Coronado, where he lives) and get some fresh air and sunshine." Uncharacteristically, it had been raining for what seemed like weeks in one of the sunniest cities in America. And after not having been in my native state since way before Covid, it was disarming not to see the sun. Just clouds and rain, and that piercing humidity that days, weeks, of rain brings. Bone soaking cold.

Earlier, the night before, we sat at a table on the top floor of a building downtown, overlooking the Pacific ocean, eating salmon and drinking French Chablis. Or rather I was. My friend had eaten before I got off the plane. He was content to watch me while sipping on a cocktail, something with bourbon, an Old Fashioned or Manhattan. I’m bad at remembering that sort of thing.

I’d really wanted a Puligny Montrachet, my guilty indulgence. But I don’t think they had one by the glass, and if they did, it would have probably been $50 for three ounces, or something to that effect. So, Chablis it was. I thought to myself, “I’m in California, I really should me drinking California wine, shouldn’t I?” I would tomorrow, with my friends wife.

But the bike ride.

Wine Doesn't Miss You

When someone you love dies—a mate, a pet—there's a hole. They don't stop loving you, but they're gone. The loss is indescribable.

Wine is different.

Does wine love you back? Does it miss you when you stop drinking it? No more than the chatbot misses you when you close the browser.

But for a long time, I couldn't parse the animate from the inanimate connections and emotions associated with them.

From the Sixes: A Surprising and Encouraging Start to 2026

The three wines that began 2026 so well

I’m plodding my way through the puddles in Southern California, on a personal mission. Before I got on the plane, we were invited to a friend’s house for New Years day celebration. It’s a yearly event, and lots of old friends show up, mainly from the Italian wine and food community. It was a pleasant day to sit outside and eat cotechino con lenticchie while sipping on Franciacorta and mature Barolo.

I used the day as an opportunity to liberate some of my older wines. Seeing as the new year ends in a “6” I opted for wines from years ending in “6,” namely 2006 and 1996. Three wines were picked.