Italy’s Unsung Heroes Series – Giuliano Noé

An influencer behind the influencers

The story I am about to tell you doesn’t have anything to do with words or language. Which is odd, because here I am, using words and language. Well, let’s just say this story cannot be limited by words or language, that they are a jumping off ground. An attempt to explain the unexplainable.

I was sitting at a table last fall, in Piedmont, for a symposium on Barbera d’Asti, commemorating the 30th anniversary of Vinchio - Vaglio Serra’s flagship wine, Vigne Vecchie, a Barbera d’Asti DOCG. This last sentence might not mean much to you, dear reader, but to the thousands of souls who have put their life’s work into their soil, and to have it produce, with the help of God, grapes that have been destined to go into such a wine, a Barbera, it is the apotheosis of what almost every winemaker in Italy has been striving for since the end of World War II. I don’t say that lightly.

I Left My Heart in Barbaresco

High on a hill, it calls to me

What is it about a place that marks one’s soul? When a place seems more than recognizable the first time one walks in that place, although one had never been there? And that the spirit of the place infuses upon that soul and being, a sense of belonging, of an intimacy that transcends mere time and place? Such is the effect Barbaresco has had upon me for the greater part of my adult life. And it surprised no one more than myself, this attachment, this passion, for a place and its wine.

Everything I know about Italian wine I learned from the French

Well, almost…

"My favorite" - Jacopo Bacci @ Four Seasons Hotel - Hong Kong."

Bordeaux − I’m [virtually] in the modern center of the business of wine – for the world. Not New York. Not Hong Kong. Not Rome. Bordeaux. Right now, wine experts, critics and influencers, are migrating to this epicenter for wine, to taste wines that are, at this time, undrinkable, and will only be released three years later to the public, before which they will have already been bought and paid for. These wines, the 2017’s, will follow two highly hyped and sought after vintages (the 2015 and 2016), and which was a vintage (2017) that was challenging, at best. Frost, hail, drought, extreme heat, another potential dystopian vintage of the decade. They will sell. And they will be unaffordable to 98% of us. Yeah, the Italians have something else to learn from their French cousins.

So, You Want to be an Italian Wine Expert?

from the "notes to myself" dept.

We Americans spend a lot of time alone. In the car, in front of a computer, and if one is lucky, taking long walks (or runs or bike rides) in the neighborhoods, in the country or deeper in nature. The monkey mind that is constantly chattering is set aside, and peace, and eventually clarity, arises.

Over the years, my inner Carl Jung has been giving this chat to me, in order to focus my purpose in this livelihood I have been given in the wine trade. It has been an epiphany, of sorts, for me. It is raw and unexpurgated. Proceed with caution – it is not for poseurs.