Out On a Limb for an Etna

From the archives August 15, 2008

Some time back, when I was invited to Sicily to evaluate several vineyard projects, a few of us were sitting around the midnight table with passito and amaro. Next thing you know, we grabbed a few hours of sleep and then piled in a large van and headed towards the volcano. It was our homage to Burning Man, and what was waiting for us wasn’t what we had expected.

The Endless Italian Summer

From the archives July 22, 2007

Fragments of a dream. All the Italians lying by a body of water, clutching onto a little piece of coastline, in the summertime. Their thoughts floating out into space, like smoke rings from Mt. Etna.

In southern Italy, with a room by the beach, and a fan. Looking from the window at this yearly ritual of recharge and rest. Only a distant memory now, while the Italians listen to the waves lap the shoreline, talk about what they will have for dinner, think about their fantasy lovers. Another endless Italian summer.

For the next six weeks or so, the Italians have put all manner of tasks on hold. Along the way, the grapes are calling, this time it's an early harvest from prolonged early heat and sun. Grape pickers, some who are scheduled to work a rice or a peach harvest, might be hard to obtain for the delicate work of bringing in the grapes. That isn’t part of the dream. Not in the plans for the Italian’s summer. Winemakers will have already planned to stay home, or at least delegate to their vineyard managers: find some bodies and keep the cell phones on in the fields.


As the car leaves Potenza we have to decide if we head towards Salerno in Campania, or make the longer trek south into Calabria. There are several winemaker friends to visit in Campania and the thinking is to get there before they disappear for a few weeks. In Calabria, they are already gearing up for the grapes, coming on the heels of their other crops. They will vacation in October, when it is still warm.

Funny how a trip to Italy, while one is drawn to the water, always leads back to the interior. So while the Italian is dreaming of their time on the beach, others drill deep into the heart of other matters.

On the phone with a winemaker in Trentino, who is not happy. He hasn’t raised his prices in three years and this time he want to go up 20%. Combine that with a weak dollar and sluggish consumer pull (read: buying cheaper wine), and he is in for a very rude awakening. I wish him luck and say good-bye, probably forever. How do you tell someone, making a Sauvignon Blanc in northern Italy, that the New Zealanders have just handed you your head on a plate? Folks might be buying Classic 7 apartments in NY for $2.5 million, but they aren’t springing for $30 Italian Sauvignon Blanc for housewarming gifts. Next.

Gravina, Falanghina, Greco, Mantonico, Grillo, Inzolia. We will make it up in The South.


A pack of wild dogs cross the Super Strada, stirring the dreamer. The car comes to a halt. They stare at us, we stare back. What? Four, maybe five seconds of that and it’s time to pull the car over and take a break. As that happens, the animals continue on their path. Wild rabbits have been seen in great numbers causing the dogs to move into the area, to feed on the bounty. A few small children have been reported missing, and occasionally, one comes across one of the dogs, shot, dead, hanging from a fence. A talisman for the pack to change direction. A middle aged man was found nearly dead, slumped in a field, with a bullhorn and an empty canteen of water. It was said he had gone looking for his young son and now the wife has nearly two members of her family gone. Barely two miles away other families play on the beach and plan their meals. The dream, intersecting with the unthinkable.

All the while the waxing moon heads towards fullness. And Mt Etna waits patiently, stirring slightly in her slumber, sending signs that have yet to be understood.

written by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

Appointment with the Muse

Several months ago I was walking down a little vicolo in the old center of Palermo. As I went from one narrow street to another I heard a voice. “We want you back. We need to talk to you.” I thought I was hearing things. And indeed I was. So I made a note to myself and moved on.

As if the little voice thought I hadn’t heard, it kept repeating, over and over, “Come back, we’re not finished. Everyone else has gone. We are so glad we found you. Please won’t you come back?”

100 years ago my grandfather left Sicily. I don’t know why, but it is my belief that he didn’t have to leave. His was a family that was prosperous. All these years has there been a part of him that has been trying to get back home?

I see it with modern day immigrants. The man who cuts my hair or the gent who alters my clothes, both came to America for a better life. And both seem to have little need to go home. Maybe that is the simple answer of my grandfather, he got used to this life.

But that isn’t the plea from these voices, my little muse near the Quadro Canti. I imagine the Prince of Lampedusa had his muse, a sorrowful one, filled with stories of loss and times never to be regained or reconciled.

No, this muse is a little lustrous. Or maybe a little trickier. In any case, one must take those plunges and follow the call, Sirenesque though they may be. Better to burn in a hell that is certain than to freeze in a cave, never to feel the warmth of the fire.

Alongside that, there is an urge to ditch the digital leash that ties us all to these machines. Restraint, less dependence on the immediate and more compliance with the ways of the Ancients. Just for a little bit. Let’s see what those voices are saying. Let’s walk along the Via Roma, go into the old bars where barrels of Marsala await, climb Mt Etna, swim in a cool sea, deep and blue and sweet.

To climb the fig tree and take the fruit at the top, where it is ripe and sunny. To dig along the ancient sites for a shard, a message, a rune. To race alongside the dolphins. To eat really fresh food and drink pure but simple wine. To really crave a plate of pasta and to eat it as if it were your last meal.

Hold on, I’m coming.

written and photographed by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

Ink that doesn't fade

“Can you help us out?” The call from Dallas sounded urgent, most likely due to the fact that it was June, we were facing two major fiscal year ends and we were also in the middle of a hellacious heat wave. “What do you need?”, my usual response. “We have a Count, Giovanni Bonmartini-Fini, we need you to take him around – go out with him and help sell his wine.”

Simple enough. Two wines – Pinot Grigio and Merlot. I stopped. Pinot Grigio and Merlot? Two wines, popular enough, but wines I don’t normally think of as much in this day of Falanghina and Teroldego. But what the heck, I thought, why not? Everybody says Giovanni is a super nice guy. Let’s go!

Giovanni’s story is that his larger business is in Italy selling printer ink. “Nothing is as boring as ink,” he would tell me. “Nobody thinks they need it until they need it. People don’t want to talk about it, it’s way down their list of things they want to buy or talk about. There is no glamour, and it’s usually all about price. And it is competitive – stiffly competitive.”

"Selling Pinot Grigio and Merlot is way sexier than selling ink or roofs."

It reminded me of those itinerant roofers that roam the neighborhoods after a big storm. Feared, mistrusted, loathed. But 600 printer ink stores later, Giovanni smiles, all the way to the bank. And then there is his Fini family estate making these two wines and Giovanni is so darned charming. Oh, and bonus round, he has a strong work ethic – not afraid to roll up his sleeves (or unbutton his shirt) and get busy. Along with that, his local rep was Gallo trained and doesn’t know the word “no”. His favorite line is “just one more stop.” Music to my ears.

A few weeks ago, during the heat wave, we all piled into my car and hit the road – First appointment 10AM – last call 9:30 – and no 2 hour lunches, not with these guys.

Just one of those days when I am reminded that no matter what my prejudices about Italian wine are, there is always someone who sees it a little differently. People love Pinot Grigio and Merlot. And Giovanni too. Giovanni surely knows how to sell and with joy. “After schlepping toner around Italy, coming to America to sell wine is work, yes, but work with joy. In fact, I have to keep reminding my partners that although it looks like I am having a great time, it is hard work!”

Sure Giovanni, I am here to testify for you, but I reckon I won’t be too successful in pleading your case. But the 9 PM display rebuilding session might.

Wine salespeople, and more importantly, wineries in Italy take notice: Instead of all those emails I get from this or that winery in Italy telling me about their tradition (which I love) and their unusual products (which in these times are not always a plus) come to America roll up your sleeves, work all day on your feet, and before it’s over let’s rebuild a 40 case display. And then tell me how bad you want to be in the American market.

I know one ink salesman from Rome who has already figured it out – you’re gonna have to get on the stick if you want to catch up with this guy. No month-long hanging on the beach in August – git over here and get busy. It sure works for Giovanni and his wine. And it works for me too.

"Catch me if you can."

written and photographed by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

Searching for the Perfect Red Wine in Blue Sky Country

If I walked into my little wine closet tonight and wanted to pull any wine, what would it be? I was thinking about that not because I have a lot of wine, I don’t. And most likely what I do have is either too old or too red for the hot summer weather.

So an ala carte fantasy. Anything. The sky’s the limit. Hmm…

I’d like it to be red, white and rose. All of them. So that would be a tall order. And highly improbable. One wine – not three.

I’d like it to go with whatever I am having, although I cannot decided what that will be. I am starting to sound like some of the people I talk to in the wine stores, the shoppers.

I’d like to be able to have something really expensive, rare,, and also something that is a great value – a steal. Again, I am taking the surreal track.

If it were a wine that tasted super-natural but also had a great personality, and a sufficient amount of flavor. Nothing overdone, but if it was, I would expect if I were liking it then would somehow be in balance, at least for me. We have folks on the natural wine trail who are often in big jet planes and they seem to be able to live in both worlds, c'est ne pas?

What else? Sure I would love for it to be Italian, but I would also love to be surprised.

So far all I have done is dance around it. Do I really have a wine in mid? Maybe tonight we could pin point it a little more.

I’d love it to be red with the delicacy of a white, Italian, but nothing international or even highly concocted. And I’d also like it to be able to be enjoyed tonight. No more cellaring.

It’s not as easy as I thought. There are wines we all favor, but that one perfect one, for one moment in time, how important does it need to be? But for the sake of this exercise, perhaps I could suspend judgment, a little?

I know you all are going to think me a little mad, but when I saw the Italian movie, “I Am Love,” and again saw the Ligurian countryside, those hills, even the little town Airole, I thought of traipsing through the hills and chasing the Rossese di Dolceacqua. And for right here and right now, that would be just perfect. I would describe the wine, but I won’t. What it means to me tonight in the context of the evening and the occasion is enough to have come forth. It is an unsung hero of a wine, with little or no possibility of ever becoming a household name in America. Same for Vernaccia di Serrapetrona, but for other reasons.

And just like when I recently let go and just followed my instincts in picking the latest digital camera or notebook, and it all worked out just fine. So with wine, it will work out. There is no testing center telling us we failed when we pick this or that wine.

By the way, if anyone is so inclined to chime in on their perfect wine for the moment, I’d love to hear from you all.



Happy Independence Day!

written by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

Bordeaux and BBQ - Under the Texan Stars

From the "I must confess" department...

It had been almost ten years since I had last had the wine. It was the perfect wine for one. One might call it a true love if one were talking about other things. But time had passed and the wine had been forgotten in the cellar, wasting, racing past its prime.

Then the call came from a friend. It was to be a Caveman’s night out – all the women were in Colorado or home in their air conditioned rumpus rooms. They weren’t going to have anything to do with it. The only date we were expected to bring was a great bottle of Bordeaux. At first I thought that was kind of a bum deal, it being a Friday and wanting to spend it in the company of not just the cavemen. But as it turned out, it was just right.

Earlier, in my wine closet, I took each of the bottles out and looked at them. Some of their fills were a little lower than I liked, but they hadn’t fallen below the neck. Wine, when it ages, it shrinks, like people. And this property was one of those larger than life wines. I'd had the 1986 and the 1982 with friends and it was just fine. So the 1990 would probably be ok, too. But things get old, oxidized, tired.

The cavemen, they are a mix of businessmen, lawyers, merchants and wine experts. Many of them make a lot of money. One in the group sold his home to ex-president George W. Bush.

A rare and early Joe Light self portrait

Dallas – not the place I came from – but the place I came to. I am sure there is, in every town, and in every stratum of society, a familiarity that those who are close to each other have with one another. A protective bubble of self-awareness that makes the world digestible and livable within a set of defined boundaries. All the world one needs. What I find intriguing is that almost anywhere, from Dallas to Palm Desert, from Atherton to Bloomfield Hills, from Palermo to Erbusco, there is a "world apart" for those who live within those worlds. And for most people, that is plenty. It is after all, the center of their universe. But for those who wander, unquenched with such familiarity, it is just another buffet line and another struggling symphony, another not quite good enough Italian restaurant or another disappointing sushi bar.

I'm a huge fan of folk art - Joe Light is an American Master

What I am seeking, lately, doesn’t seem to be comfort or cushion. No I seem to be pushing away from the predictable and the easy. But that wasn’t the case on this evening. Thankfully, these guys with their familiar, clubby ways, invited me into their world for a night of manly food, great wine and a summer night under the Texan stars.

Jalapeno Poppers. I had heard this term used, but really had no idea what it meant. Texas torpedoes, jalapenos stuffed with cheese or meat, sometimes a coating than deep fried. Or wrapped with bacon and slowly smoked. This is what we had, larger than anything I had ever seen, they looked like gargantuan cicadas, those creatures that make a scratchy, ongoing drone sound to herald the summer season. Outside my room right now they are quiet, because a tropical storm is playing out all the way from the oil ravaged Gulf. But they are out there, waiting.

Our poppers parlayed with Champagne, two bottles from the 2004 vintage, a Francois Diligent Brut and a Launois Brut.

Jerry Prager, who was with us on our trip to Bordeaux this year, is a wine aficionado during the hours when he isn't consigliere to the wine trade

Everyone, as well, brought their dates, a bottle of Bordeaux. Four of us had traveled together in March and April to taste the 2009 vintage en primeur, as this was a reunion of sorts with a collection of other friends, cavemen from the neighborhood. Plenty of good wine, most all from France.

The second and main course, the smoked baby back ribs. Peppery and smoky, spicy. All wrong with the older Bordeaux, in a perfect world. But here is the funny thing. Two great things, seemingly diametrically different. And they are. But the gestalt of the pairing created this counterpoint that although it wasn’t a match made in heaven, both were so good at what they were meant to be, the final result was breath taking. Not a perfect “Dallas 10” (thank God) but a memorable moment nonetheless.

The only thing we saw Italian that evening was this pair of shoes worn by the consigliere

My date, the one I hadn’t had in almost ten years, how did she fare? Surprisingly young in the glass. I thought the other Mouton, the 1998, was in the glass which had the one I brought, the 1990. Alongside those we had a 1986 Lafite and a 1995 Leoville Las Cases. In the company of three first-growth wines, the Las Cases showed me what a “super second” meant. Right up there with them.

Real estate mogul Rick Currey and Francophile extraordinaire John Rector- These cavemen can bake it, make it and shake it real good.

The final course, a cherry pie, made by our host Ric, and vanilla ice cream made by our partner-in-crime John, paired with an aged Tokaji Aszύ 5 puttonyos. Probably overkill to have all three, when one would have sufficed. But again, a memorable melange a trois. I particularly loved the pie. But who doesn’t love pie?

To finish? How about chilled Calvados and a good cigar? Why not, I am heading full-blast into headache territory, so why not take off the seat belt and stomp on the throttle?

As it turned out, the evening air outside was not brutal, the mosquitoes were calm, the night was rather nice. This little bubble of buddies opened their world and let me crawl around in it, and it once again smashed stalwart preconceptions of the people and the places we call home.

One Tokaji over the line, sweet Jesus

written by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

the cumulative furor over the raisins

Nothing. Just a bunch of random tweets I have been gathering, some of you folks might recognize a line or two. Inspired by a piece I read by Jonathan Safran Foer in the New Yorker, which had nothing to do with twittering, although the style of writing inspired this post, after the jump:


My website is broken. This is not nice. Your eggplant pic reminded me of when I waited for a strawberry to


ripen as a kid.I planted watermelon this year and will be making Sicilian "gelo". i want to come to Sweden....


maybe in September.Thanks, I'm only going away for three days to celebrate midsummer. there's enough red in the


background! another red head would just be too much on the eye! thank you yes on the mend.oh do you do that


regularly? Lucky them!and more horseradish by all accounts.Well that and riding in the rain! I wish I could


double follow you for the Radiohead remark. I just don't *get* it. Man, you are so annoying.FYI i am an organ


donor probably A+ class.I am about to eat airport quiche. Because I apparently angered the gods. Tanned is a


given. Ill take him a little pink. if the bus shows up, which is already late. Such a Princess! She did so


amazing on the boat. Yes, they know, but most don't care. I take it with a grain of salt.I told him the only


thing he should say to her is "never contact me again". He wants to have dinner but I cannot endure more of


this.Bayonet shopping in Philadelphia. First time ever that I remember living in a town home to 'spies'.Got home


to a destroyed house it's going to take a week just to clean this place. When I see people power washing their


driveways, I begin to feel incredibly guilty about never mopping my floors. Ha, love the cumulative furor over


the raisins. Charred peaches on panna cotta chaise, topped w cilantro tufts. Bourbon to finish. good for her -


she hung in there!More details. Blind date? How did you get out of there? It feels like I didn't even go to bed


last night.trapped! on the border of Tarragona c/1 new yorker, 1 california, 1 valencian and 1 catalunian,


plenty of trapet. please never find me. And a great pleasure to be at your place today. Loved that sausage.see


you in guantanamo. There are things you never expect to hear. Like 'The pirate has the captain. What do we do,


sir?

tweets gathered and arranged by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

Interview with an Italian Winemaker

From the "recent conversations with winemakers" department...


Q. I noticed in a recent meeting we were in one of the people was talking to you about winemaking. What was that all about?

A. Interesting question. They talking to me about how to make wine. They ask me about how high my sugar levels are and why I pick at such high levels.

Q. What did you tell him?

A. I can’t tell him much. He is too much trying to tell me how to make wine. I make wine everyday for 20 years.


Q. Who was this person?

A. I think he was accountant, or lawyer, who has blog about wine. That is what he tells me. He writes review on his web site and considers himself expert, I think.

Q. Do you get this a lot?

A. Oh yes, but more in America than it Italy. In Asia, it is totally different. No one there tell me how to make wine, but they do ask a lot of question.


Q. Like what?

A. In America, it is usually young men before the age of 40, they act like they have an answer they are trying to get me to give. Either the answer they are looking for or an answer they are looking me to give that they do not agree with so then they can lecture me about how to properly make wine.

Q. What?

A. Oh yes. The community on the West Coast, especially in San Francisco area, near the wine country, they love to lecture me on acidity and filtration. Also on whether or not the wine is organic.

Q. What about the East Coast?

A. One time a fellow who runs a wine bar asks me why I use oak in my wines. He was telling the producer before me that he hates oak and small barrel wines. It was really funny because he loves my oakiest wine.


Q. The other day we were in a restaurant and a fellow came up to you. I was not paying attention, but later he sent me an email telling me he thought your wines were too modern.

A. He was studying for a degree in wine masters, and his group is talking about winemaking and the difference between wine from America and wine from Europe. I am not sure what he is talking about because the wine we discuss is my entry wine, which is 12.5% alcohol, has no oak, and is dry. Of course it is a 2009, so the fruit is fresh. But modern? Healthy, yes. Modern, I don’t know what he is talking about. But I have that happen all the time. A sommelier in the Midwest argues with me about a wine I make. He has just released a wine with a label, where it says he makes the wine. I know the winery and know he doesn’t make the wine. He contracts to have a wine made. But he thinks himself a winemaker and so I think he feels he has the right to argue with me as he considered himself on the same level. That is Ok if he has been making the wine like me for 20 years, cleaning tanks and sleeping at the winery during harvest. But I look him up on Google. He flies around from one place to another. He drinks great wine in those places, but he is not winemaker. But he still wants to tell me how to make wine. I get email from him.

Q. How do you deal with that?

A. Well, if one is willing to do the work, they can then take place at the table and we can share ideas. Look, I am not an angry person, I like people. But they should stick to what they do best, whether it is serve people in a restaurant or sell in their wine shop, or even if they import or distribute.


Q. You do not use an importer? Is there a reason for that?

A. I decide to go direct because there is always a value in relation to the quality. If someone goes to Italy and buys a Tocai for €3 Euros, and after it goes through the necessary steps in importation, the wine arrives to the table in a restaurant and is $60, that wine probably doesn’t have good chance to be sold before it is too late for that delicate wine, no?

Q. And in your travels around the world you have seen this pattern?

A. Look, Italy is an economy that is weak right now. And America had a crumbling economy started two years ago. But nature doesn’t stop. The vines are growing. We need to move the wine out of the tanks. Tocai is hard enough sell, but when it sells in a wine shop for $18 when all around there are good wines for $9 - $10- even $12, what kind of future those wines will have?

Q. I know Tocai is dear to your heart, as you spent a lot of time in Friuli. What do you think of the orange wines from Radikon, Gravner, Movia?

A. These are friends of mine, when Josko’s son died last year we are all saddened. I know these people; we have same language, culture. I think this is part of philosophy of wine. These are not wine we sit down and drink to enjoy. They are like reading Giambattista Vico, a little goes far ways. But with my Piadina I want a nice glass of fresh wine like a Sangiovese or a Barbera, not a cloudy wine for a night when I cannot sleep and my candle is burning. No, like I tell the sommelier winemaker, these are not wine for drinking as much as they are wine for talking about. And here we are talking about them.


Q. So what do you like to drink?

A. I am really in love with the Nerello of Etna. I have a friend who works on the mountain and his wines are exciting. They are Sicily’s Pinot Noir in that they give a little heart break to make them. I love Tocai. And I am interested in Viognier, because I have found a climate and a terroir in Italy where the grapes do well. And Sangiovese, but not the Tuscan style. Really I like the way Sangiovese on the Adriatic coast is lighter and less muscule.

Q. Do you like rosé wines?

A. I make them for me and my friends, but the wine are too expensive to make, and really we always get them too old in the shops, and in the café’s they never show up. We make a wonderful one from Sangiovose that is a little deeper in color, but we love with some cheese and snacks. But we always lose money on rose wine and so we make a little for ourselves and leave it at that. America likes more white Zinfandel and the rosé wines are for people in wine business, or wine writers - like orange wines, only more drinkable when young.

Q. The future? What do you see in your imaginary crystal ball?

A. Wine that drink like they are $30 but sell in wine shops for $16. Less complicated wines, not so important, for people to enjoy every day. Not much dependent of Wine Spectator or Parker scores, or Gambero Rosso. People now have their I-phone; they can find out when someone tries to sell them something at the store or the table. And more direct way to get wine; faster, easier, fresher. I love America, I hope for a long time of enjoying working with the people in America.

written by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

Images from Courtyard of the Cloisters at Monreale Cathedral in Sicily

Dreams In My Cellar

From the archives August 12, 2007

The Dream:

I walk into an ancient Italian restaurant where I used to work that no longer exists. Ali is standing by the salad pick-up line, in his waiter clothes. I say hello to him. Then I ask him, “What are you doing here?” He says, “What?” I say, “Ali, you died. What are you doing here?” He says, “I don’t know what to do. I don’t know where I am.” I move forward to give him a hug and tell him, “You’ll be back. Just relax and move through this.”

I’m still in the restaurant, now discovering that the building that went up over it (a 4-story condo complex) has kept most of the original restaurant. The owner is there with his wife, and they are running the place. All this at their current ages (he is 90). People are coming in. I think to myself that I should bring the restaurant critic here. I see the wines that are there and that the selection needs work. The interior of the restaurant is looking more Mexican-Southwestern than Italian.

I am now shirtless and shoeless and know I must get out of the restaurant because the owner will say something to me.

My friend, Ali, died almost two five years ago. He was in his early 50s. Although he played soccer and didn’t smoke, he had diabetes and was overweight. He had a heart attack and died. It was Christmastime, and his parents came from Iran. They have a large and close family. They buried their son and went back to Iran.

I felt like I lost my friend and his family. We talked of going to Iran; this was before the two countries started acting like enemies. Then he dies, and the country turns into our enemy.

How would it affect me if this happened to Italy? I don’t know what I would do. My parents and their parents had to deal with it during WWII. I remember talking to my cousin Luigi in Calabria about what that was like, from his perspective. He had been compelled to join the Italian army and was captured by the Americans and sent to a prison in Tunisia. While he didn’t seem bitter 30 years later, he lost part of his youth, incarcerated for the crimes of his leader.

Ali and I often talked about Persia, one of the birthplaces of the grape. I studied the Persian people from my work in restaurants and learned some of their language, enough to back off the most macho bullies. I think the Persians were, to me, the most Italian of the peoples of the Middle East. I recognized some of the moves and traits, probably from my own DNA, the Sicilian melting pot that houses all these codes.


And, out of the blue in my dream, Ali appears and looks lost and confused. As if he hasn’t even been able to rest in peace. I know there are souls who don’t know they have lost their bodies. Was he one of them? And what was I doing telling him to relax, that he’d return?

Another friend of mine, Brad, should have died many times, but he is very much alive. Working as a war correspondent, he reported from the front lines of the first gulf war (GWI?), under the night lights, in front of the advancing Marines. And in Afghanistan and China and Albania, wherever there was a conflict or trouble, Brad was there. When he wrote me and told me he had stage 4 cancer, we stayed in touch. My wife was entering the beginning of the end of her life, which had been ravaged by multiple sclerosis. So we had a common thread, the closeness of death and the fragility of life.


After my wife died and after my friend overcame his cancer, through meditation (and with a little luck), I have managed to stay in touch with him. As with many people in my life, it seems I have to be the one to reach out over to their side. Now Brad has embraced yoga, is on his way to mastery of it, changed his name to a more appropriate yogic moniker, and passed into the fogless realm of self-realization. It’s not that we aren’t friends. It’s just that he seems too busy to be an active friend. So I talk to my dead friend while a living one is as if he had passed over.

These friends are like wines in my cellar. There are old wines that have lost their life and sit in the darkness, not knowing they will never be opened or enjoyed. There are wines that are still alive but going through a stage where they are undrinkable. Of course there are wines in there that are ready today, like some of my friends. A Carlo or a Patty or a William or a Joe. A Chianti or a Riesling or a Zinfandel or a Barbera.

Choose your wines like your friends. Enjoy them both. Forgive the friends (and the wines) if they don’t come up to par all the time. And open them all, often.

written and photographed by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

Conjuring Cognacious Consultations with a Major Urban Poet

from the "Shake your money maker" files

Chris Bridges, aka Ludacris, in Italia Blue and
yours truly, aka Italian wine guy, in Armani Blue.

Sometimes the work just kinda gets to you. After a couple of hard hitting weeks with Italian winemakers, export managers and winery owners, yesterday I took a ride to one of our warehouses to pick up some more wine for a day of presentations. Roaming the halls, a colleague poked her head out the door. “AC, come in here, there’s someone you ought to meet. Bring your camera.”

Sure enough, inside the meeting room, none other than Chris Bridges, aka Ludacris, was kicking off the brand launch of his Cognac, Conjure.

Chris was decked out all right fine in Italian Soccer Blue, fitting as we’re in the midst of World Cup fever all across the world.

My colleague, Jamie, likes to have her picture taken in this style with famous celebs. I couldn’t refuse her wishes (neither could Ludacris) - so there you have it – and yes, this is work, in a sense (meetings are work, aren't they?). Chris is uber-excited about this project, his enthusiasm was contagious in the normally sedate sales room.

The Sprit at the center of attention yesterday? Conjure Cognac – It sure went down smooth after a hard day pounding in the Texas sun trying to make sense of Italian wine in Flyover Country.

One of the best guys in the biz, Brian "Soopafly" Hogan.
Over 6 Million Served. Thanks, Brian, for making it happen

Now where’d I put my seersucker Blazer?

written by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

Gathering the Stories ~ From Sicily to Italy, Texas

Blogger is still a little sluggish lately. I gathered the links for posts I did in the past few weeks, in case you missed one or two, or just wanted one place to find them all. I know I posted a lot, and many new folks have been visiting the site. it really is so encouraging. But if you were looking to catch up or just have all of them listed in one place, I will post the list after the break.

Thanks for reading and feeding my obsession with the wine trail in Italy. I cannot tell you how much your notes of thanks and encouragement mean to me.

Thursday, June 03, 2010
In Praise of Street Food ~ La Milza


Monday, June 07, 2010
Sicilian Wine – It’s Complicated


Thursday, June 10, 2010
Taking a break from too tannic wines


Sunday, June 13, 2010
Ferruccio Ferragamo, please call me!


Tuesday, June 15, 2010
No Time for La Bella Figura


Thursday, June 17, 2010
Keeping it Kool in Flyover Country


Sunday, June 20, 2010
Fathers and Sons

written by Alfonso Cevola limited rights reserved On the Wine Trail in Italy