The top 10 destinations for Italian wine exports? China isn't on the list

From the looks of young Italian wine professionals Instagram and Facebook feeds, one would think China is their top market. Add to that the obligatory posts from Kuala Lumpur, Phuket, Bangkok and Phnom Penh, one would think there’s a lot of business for Italian wine in Asia. Let’s look at the numbers.

According to Istat data, 2019 (From Italian Wine Central) of the 20 top destinations for Italian wine exports, 2018, China isn’t even in the top 10. Yes, it’s a country with good growth potential and 1.2 billion inhabitants. But is the investment in time and travel worth it?

Italian Wine in America - An Array of Abundance

Dallas, Texas - 1979 - Il Sorrento Old World Italian Cuisine

Let’s hop on the Wayback Machine, to 1979, on search of the state of Italian wine in America. Forty years ago. A blink in the eye, in geological time, but an epoch for Italian wine. How do I know? I’m old, man. I was there and on the floor, serving and sommeliering, in Italian restaurants.

The choices were slim. There was Ruffino. And Bolla. Chianti. And Soave. And Frascati, from Fontana Candida. And Corvo, both red and white.

A brash young upstart, Montepulciano d’Abruzzo, appeared on the horizon. Red wine with a little bit of fruit. It was refreshing.

There was a little Barolo and Barbaresco. The Barbera that showed up usually “aged” in the warehouses, or the warm racks in the restaurants, and was virtually useless. And there were attempts by other regions, Emilia Romagna, but usually with their sickly sweet Lambruscos. Oh, and there was Asti Spumante. Oh joy.

Restoring the "Master Class" for the Wine Trade

It is very fashionable these days to call something a master class. Do a search and you will find any number of master classes, with famous folks like Martin Scorsese, Dan Brown and Oprah Winfrey presenting a path to mastery. But what really is entailed in a master class about wine? Who is qualified to lead such a class, and how should those classes be structured? These are some of the questions I have been pondering of late, in my search for the paths to mastery.

The Fate of Italian Wine in a Strange, New America

All across Italy there is an army of souls standing over fermenting tanks, hoses running everywhere, with the ubiquitous sweet-sour scent of fermentation, laboring long hours in the annual miracle of grapes into wine. And thousands of miles away, their largest market, America, is shattering day by day, self-destructing in a miasma of fear and rancor. To the farmer and the winemaker, it is like being a chef on a luxury liner that is heading towards an iceberg, preparing dinner for a room full of people who might never see dessert. And still they hover over the barrels in ancient chambers, in the dark, hoping to husband this fermenting mess of must into something miraculous and wonderful. And for whom? For these new American barbarians? While this is nothing new to the Italian culture which has often been between Scylla and Charybdis, this does nevertheless present a present-day dilemma, which has concrete, material implications. But it also advances a metaphysical plight. How does one expect to nurture and grow their business among their largest audience when that audience is undergoing a societal seppuku?

The Rise of The Italian Wine Specialist in America

An O-N-D Pep Talk

For the past four months I've felt like the mother of all road warriors, in service of Italian wine. I really thought I was finished. I really did. But the wine gods back home in Italy have their ideas. And I had my marching orders. So it was, one more time, around and around America, with sword and shield.

In the wine trade, October, November and December (O-N-D- for short) has been considered the busy time of the year. I've put in 37 O-N-D’s. I’m done with that, my O-N-D having been supplanted by a J-J-A-S (June, July, August and September) with a short October coda thrown in for good measure. Along the way, I experienced something that is very encouraging for the Italian wine trade – and that is the rise of the Italian wine specialist in America.

The Unbearable Lightness of Being… Fiano di Avellino

From the Native & Indigenous Italian Grapes Series

Vesuvius in Eruption by Joseph Mallord William Turner

In flyover country USA in the 1980’s, finding decent white wine from Italy was a gamble. As I’ve written countless times on this blog, the Italians were digging out from a devasting world war, and technology was creeping forward. There were more important things than making white wine palatable for Americans. I remember a Florentine trattoria owner once told me, “Americans, what do they know?” Along with that there was this affection for the older style of white wine – more robust, with all manner of flavors and sensations – from spritzy to roughly textured, from oxidized to “marsalato.” The older folks (typically, men) loved them and saw no reason to change to cleaner and leaner. Those wines would fit in well today in wine bars below 14th Street and in places like Williamsburg.

But a trip to Fort Worth, Texas changed all that for me.

Ferragosto Forever

Onward through the fog...

What must it be like, for everyday to be the 15th of August? To be lulled into semi-consciousness by the steady patter of the waves upon the shore? To awaken only slightly as the large fiery orb above moves around the umbrella, interrupting your cool breeze with a shout of sunlight? To walk the long, hot sandy mile up to the chalet for a platter of freshly grilled gamberi, or a pasta with fresh clams and a nice bright, crisp, glass of Vermentino or Verdicchio? To nap, under the umbrella, with only the care of wondering what to eat, when the sun finally sets? This is the life of Ferragosto forever.

The "New" International Style in Winemaking Veers to the Left

Angelo Gaja had this thing for Cabernet Sauvignon and Bordeaux. And so, he planted it in Piedmont in the 1970’s. Pio Boffa went to Napa Valley in the 1980’s and fell in love with the place and with the wines of Robert Mondavi. And he came home "a changed man." Piero Antinori set up shop in the early 1990’s, above the fog line in Napa Valley, bringing with him his winemaker Renzo Cotarella, and proceeded to invest, plant and make wine from Merlot, Cabernet Franc, Malbec and Petit Verdot. It was a prescient influence for changes that would be made in their Italian wines, back home. Renzo’s brother, Riccardo Cotarella made a name for himself (and a small fortune) interpreting Merlot in the unlikeliest places, like Lazio, Molise and Campania, in the late 1990’s early 2000’s. These were just a few of Italy’s winemaking giants who were moved by outside influences and who shaped the then-International style of wine in Italy. It was a movement that went long and deep, and it took years to see above the fog of high scores, blinded by seductively lush, drinkable fruity and powerful wines, often deeply oaked and intoxicatingly alcoholic. The critics, and the buying public who soon followed, couldn’t get enough of these wines – to drink, to larder away and to showcase in their trophy cellars. And those cellars filled up quickly with the force of a tsunami that has had mixed results for the collectors.

And then, it pirouetted. And everything changed.

Old Vine Vs. Old Wine: A Modern-Day Dilemma

In today’s hyper-rarefied clime in which the world’s wine elite bask, for most folks the access to ancient and great old wine can often seem unreachable. If you peruse the many impressive sights, whether it be on Instagram, blogs, paywall-protected wine websites, or pertinent Uniform Resource Locator’s on your phone, tablet or laptop, you might think the world is one giant wine library of Alexandria, waiting for the next abecedarian to enter.

July 1, 2043: No More Tattoos, No More Natural Wine

An unexpected, but inevitable, missive, from Last Gen
(translation by devinchi’s Submarine)

It’s so odd to be writing this note to people who are probably already dead, if it weren’t for the fact that we found a back door in the time-space continuum. So, while most of you have less life in you than the tartrates at the bottom of a barrel of Krug (Boomers) or just plain shaggin-old (X’ers and Millennials), from where I transmit this communiqué, I know this is reaching most of you while you are alive, and still very much full of yourselves.

I am a mid-century somm. Well, we don’t call it that anymore, but the word we use would be meaningless to you (and devinchi can’t translate it anyway), just like the word sommelier is to us in 2043. I was born on July 1, 2018, and am turning ⓴❺ today. Happy birthday to me, ĿǦĕĕ. My device just snapped a holo of me and sent it to my 3 million followers. Instantly I received a holo-cake back with 3 million candles on it. My personal assistant, ĂĬ, “blew” out the candles for me. A good time was had by all. So they tell me.

The Bi-Coastal Post-Retirement Italian Wine List Report

In the last two weeks, I’ve been on both sides of the northern corners of America. It must be my busy time of retirement. And it appears the demands of time upon my schedule will be like this until the end of September, when I can really put my feet up and read a book by Ursula LeGuin or Philip Roth again.

Odd, that I’d mention these two writers, as I have been scouting around their respective regions, the Pacific Northwest and NY Metro. The weather in both was cool and pleasant, in contrast to the already balmy and searing heat of a North Texas Spring that has been hijacked by Summer. Both areas abound with plenty of natural beauty, but also with enough of an urban presence to give the Italian wine lover a place to go to, and with a wellspring of choices from the Italian wine palette.

Vinitaly 2018 - Impressions and Epiphanies

For my first time in 34 years, Vinitaly was an exploration of a different kind. While, previously, I have attended as a tradesperson, now I am free to go wherever I want. Thanks to Ian D’Agata and his generous network, I went to in-depth tastings, enjoyed lunch, sitting down, like a civilized human being and had access to the best bathrooms at the fair (not a small thing). But the real epiphany was what I stumbled upon, wondering as I wandered where my feet led.

In Search of the Untamed - Is it Too Late for Italy?

In a lifetime quest to uncover every inch of Italy, what I have been looking for lately has been a return to something I found very early and didn’t know just how important it was. And that is the secret life of the wild, the feral, the untamed. Sure, fifty years ago, it was easy to walk down a street in Pozzuoli and see an Italy that was pretty much characteristic at the time – chaotic, noisy, bustling with life, kids running after the tall, lanky Americano in patched jeans and a funky t-shirt, back packing across his ancestor’s lands with a camera. It was everywhere. But is it still there, somewhere?

Is Calabria the New Etna?

Bucita, Calabria - 1977 - A Member of the Family

When, in the course of talking about Italy and Italian wine with those around me, in the wine trade, in shops, at wine dinners and among the Italians, we often come around to the latest "hot spot" in Italian wine. Right now, Etna is the darling. And for good reason, many of which I and those better than myself have already elucidated upon. But once you put your boat on that river, where else can it take you, what can you discover, what is waiting for you to conquer? Because after all, isn’t this whole wine thing about what Joseph Conrad whispers in Heart of Darkness? “Come and find out.”

Many of the Italians I have talked to have not visited Calabria. There are all kinds of rationales presented. “It is so dangerous down there.” “It is not an easy place to get to.” “The 'Ndràngheta makes it impossible to travel safely.” “They don’t speak an Italian I can understand.” “Saudi Calabria? No way!”

So, You Want to be an Italian Wine Expert?

from the "notes to myself" dept.

We Americans spend a lot of time alone. In the car, in front of a computer, and if one is lucky, taking long walks (or runs or bike rides) in the neighborhoods, in the country or deeper in nature. The monkey mind that is constantly chattering is set aside, and peace, and eventually clarity, arises.

Over the years, my inner Carl Jung has been giving this chat to me, in order to focus my purpose in this livelihood I have been given in the wine trade. It has been an epiphany, of sorts, for me. It is raw and unexpurgated. Proceed with caution – it is not for poseurs.

The Italian Wine List from a Cinematic Perspective: “I've seen things you people wouldn't believe.”

There’s something about a wine list that seems a lot like the “hand in the box challenge.” You never know what you’re going to find inside. It could be warm and fuzzy. Or it can be slimy and menacing. It can be a relief. Or it can be disgusting. Working in the wine trade, it now seems from this perspective of 30+ years that wine lists are pretty much a reflection of the sensibilities of the person (or companies) who puts the thing together. Which can be a relief. Or it can be disgusting.

Basilicata - Divining the Future of Italian Wine in a Place that Time Forgot

If you could find a window into a world, where time hasn't moved so rapidly, where things are like they were a year, five or even 50 years ago, would you climb up and through it? And if so what would you expect to find?

Basilicata is one of those places on the wine trail in Italy that has kept some of the old ways, not discarding them for the latest iPhone or Windows upgrade. There’s something about the ancient in this place that has rooted, moored and isn’t going away anytime soon. And that’s a very good thing for Italian wine lovers.

The 2017 Harvest in Umbria and Tuscany - Fear and "Global Weirding" - Pt.III

"What do you get when you fall in love? A guy with a pin to burst your bubble."

There are parts of Tuscany that evade Brunello and Chianti Classico’s snares. They don’t get the attention, and sometimes the respect, but nonetheless, people set up their vineyards, their castles and their dreams in these places. After all, it is Tuscany, how bad can it be?

Thank You, Italy

Echoes from the archives - Posted Nov 24, 2011

1) Thank you for the wonderful variety of your sparkling wines, especially the ones from Lombardia, Trentino and the Veneto. Franciacorta is a delicious wine for food, for pleasure and for more than just special occasions. Thank you for not thinking you have to be Champagne and forging ahead with your own sparkling destinies.

2) Thank you for the bright and mineral rich white wines of the Alto Adige and Friuli. I love your whites, whether it be Sauvignon or Kerner, Friulano or Sylvaner.

3) Thank you for the fruit driven Montepulciano wines from Abruzzo. For many of us who cut our teeth on field blends from California, Montepulciano is a taste that hearkens back to the roots of many of us reared in the West. And thank you when you let Montepulciano be Montepulciano; not Cabernet, Merlot or Pinot Noir.

The Angry White Man’s Guide to Italian Wine

Un po' pasquinata, per piacere

God, Guns and BBQ - That's what makes America Great!

The lawn chairs are gathered, the Roman candles have been foraged from the local fireworks store (just outside the city limits). The AR-15 is all ammo’d up and the P938 is locked and loaded, safely holstered and at the ready. We’re coming up on the Big One – Yessir – Independence Day – and aside from Beer and Bourbon, you might need to get “liquored up” with a little bit of Vino. And that Italian immigrant family who just moved into your gated community - you want to show the refugees some of that good ‘ol American hospitality? Offer them up a nice bottle of Chianti or Prosecco or – STOP!

Forget what they want – let’s show them what they need – and what you need to be a better balanced man, when it comes to Italian wine. Here’s your Million Dollar Primer – your screaming eagle guide - to the most important, best Bang! for your Buck!! wines from Italy. That is, until they get religion and switch over to “America First!” wines.