"Spas, Tours, Golden Hour Too - We'll Be Blessed If You Come"

From the "Oops!... they did it again" dept. 

 

Apparently word hasn't gotten around yet. 

This arrived in my inbox today.

 

 Click images to enlarge  

 [Editor's note: This is a lampoon. Any resemblance to actual 

press junket invitations is purely... well, you know.]

 

 

© devised and photo-synthesized by Alfonso Cevola 

limited rights reserved On the Wine Trail in Italy

Persona Non Grata

Retrieved from my spam file 😉*

 

 

Click images to enlarge

 

* --- Editor's note: No actual consortia were consulted in the writing of this memorandum.

 

© imagined and photo-synthesized by Alfonso Cevola limited rights reserved On the Wine Trail in Italy

wine blog +  Italian wine blog + Italy W

A Hundred Years Wrapped in Etna’s Fiery Embrace

 Mapping the Life and Soul of a Wine Born from Fire and Time

 "A fascinating wine showing flower stems, orange peel and bark with some dried mushrooms. The structure and length are exceptional with a medium to full body and tight, focused tannins. Ends with a persistent, polished and refined finish. Caresses in every sense. Better in five years but if you get the chance to drink now, go for it!" 98/100

So wrote James Suckling in 2024 about the 2022 Terre Nere Etna Rosso 'Prephylloxera' La Vigna di Don Peppino/ Caldera Sottana

Last week, a few of us friends gathered for a long, laughter-filled luncheon—one of those radiant affairs where time bends, stories sprawl, and the corks keep popping. Among the bottles opened that day, one stood out—not just for what it was, but for what it promised to become.

The 2022 Terre Nere Etna Rosso 'Prephylloxera' La Vigna di Don Peppino is a wine forged in fire—literally, born on the volcanic slopes of Mount Etna, where ancient vines dig deep into ashen soil. It inspired something more than just notes and ratings. It begged for a myth.

So I decided to trace this wine’s imagined evolution over a hundred years—through time, memory, and metamorphosis.

To help, I enlisted my clandestine consigliere, ÅïΩfonso—an arcane ignis fatuus who whispers tweaks, nudges metaphors, and occasionally channels the Ancient Greeks. ÅïΩf claims to see the long arc of a wine’s soul. I'm simply the relayable messenger.

Who better to guide such a journey than Empedocles, the 5th-century B.C. Greco-Sicilian philosopher-poet who believed all matter arose from the eternal dance of Earth, Air, Fire, and Water—and who famously dove into the molten mouth of Etna in a bid for godhood.

Affogato and Averna with a Sicilian Surrealist

Our time at the dinner table was over. Giorgio motioned to me and his wife that he was moving to the drawing room. His wife said she would prepare the affogato. Meanwhile Giorgio foraged in his liquor cabinet for a bottle of amaro. “Seeing as we are all Siculi, shall we have some Averna with our dessert?” he suggested. As long as it wasn’t Cynar, I was fine with it. I’d been plied with the artichoke amaro in Palermo with every family visit. Averna was a relief.

“Isa was visiting a friend near Piazza Navona and brought back some gelato from Tre Scalini.” Isa had a sweet tooth, I gathered. Giorgio too. Fine with me. I was 20, skinny and ready for whatever came my way. I could handle amaro and gelato.

Fettuccine and Forastera with a Sicilian Surrealist

Una favola continuava

It was 7:00 PM and Giorgio’s residence was about 15 minutes away from the pensione I was staying in. But I wasn’t that familiar with Rome, and we didn’t have GPS in 1971. So, I gathered my myself, a little gift I had gotten In Sicily for his wife, and my camera, and headed out. I thought I should probably take a bottle of wine, and earlier in the day I had gone into a shop which sold wine, beer and liquor and looked for something appropriate. I knew little to nothing about wine, despite the fact that my dorm mates  at university had last names like Mondavi, Sebastiani, Heitz, Pellegrini and Filice. My uncle back in California was a wine merchant and he told me a little about Italian wines.

The store had what I would now call a selection of tourist recognizable wines from places like Umbria (Orvieto),  Lazio (Est! Est!! Est!!!) and Campania (Lacryma Christi del Vesuvio). The white wines all looked more amber-like, so I tried to find one that wasn’t as dark. On a display I found a white wine, simply called Ischia Bianco, from the eponymous island that was a popular day trip for vacationers.

Caffè and Cannoli with a Sicilian Surrealist

una favola...

My first trip to Italy was in 1971. I was a student on summer break and spent days in Rome, wandering the streets at all hours with my camera. One night I happened to be near the Spanish steps when it was very late. In fact, it was almost dawn. And down the street from the steps on the Via Condotti, the familiar noises of a coffee machine, the grinding, the steaming and the drip, drip, dripping, sounded. With the aroma of fresh coffee, I was drawn like an insect to light.  It was there where I first encountered the Sicilian Surrealist.

What kind of life have you had?

 In memory of Luigi Pira and Dino Illuminati

I was in the room next to my wine closet when I thought I heard the murmur of low voices. There was no one else in the house, and it startled me a bit. But as I inched closer to where the wine was, I realized the voices were coming from inside…

Wanted: Wine Tastemakers – Older White Men Need Not Apply?

Feb. 29, 2040

Dear Salem Morgon,

Thank you for your inquiry regarding the position we posted. We are currently screening the next level candidate for our wine tastemaker stint and you have made the cut. Congratulations!

As you know, we are currently recruiting candidates to form a dynamic new team for ViniVer§Ω as THE preeminent and never-before-seen #WineInfluencer Neoteric Eno-zine. The next step for us, with you, is to further ascertain if you will be a good fit, on our soon-to-be award-winning squad!

So, let’s get down to it, por qué no?

I waited for you at the train station, but you never showed up. So, I guess I’ll go to Tuscany without you.

It was a long shot, for sure. We had casually talked about meeting in Rome and taking the train to Tuscany. It was over a couple of bottles of wine. And then we stayed up late. And then? Do you remember? I think I do, but it could have just been a dream besotted by too much Frascati. If it was a dream, it was lovely. If it wasn’t, why aren’t you here?

The folly of youth. Of hope. Of expectation. And the letdown. It was a pattern for much of my 20’s. Probably much longer. But all those years now melt into one passage of juvenescence. And when it comes to Italy, it’s tinged with a romanticism that either wasn’t there in the first place, or if it was, it was only in my imagination. Now, in 2020, those fanciful anticipations have been rendered inappurtenant by larger forces of destiny. We’re in a social hurricane and firestorm the likes of which we have no idea when it will die down. So, we barrel down and go in, deeper inside. Where it is cool and dark, yet still filled with light and hope. The hope of innocent youth as re-imagined in this timeworn biped vessel.

A letter, found in an abandoned home, next to a stream of unconscious and constant agitation

[Editor's note: this letter was unsigned inside an envelope on the desk of the empty home. It could be the letter was written by the owner of the home. But we have no idea who lived there as all records disappeared after the Great American Passage in 2021.]

Dear Italy,

What I am about to write to you might not be welcome. After all, I am merely an imperfect American. And we all know now that Americans are finally being leveled by their own foolish acts after all these years. Finally, the chickens have come home to roost.

And that is what I am writing about to you today – home. Yours. And ours. Let’s start with yours.

Italian wine and the pursuit of power

Meanderings from the streets of Palermo

I’m back in my family nerve center, if only for a few hours. It is winter, the moon solitary above the deserted streets, save for a few cold and lonely Africans setting up a table to sell their wares. Soon, the Palermitani will sweep out among the streets and the alleys, on their way to market or church or coffee. In the meantime, Palermo is all mine, and I do what I often do in Palermo, camera in hand, notebook in mind – I walk in search of where we are.

Along the way I come across my little wine bar, the one in La Vucciria. I step in to have a coffee, maybe with a shot of Marsala, just for old times. The place is far from the bustling spot it will be at noon, but for now, it’s mine, just as I’ve always held it in my memory from the first time I walked in with my uncle. It seems so long ago, 1971.

“喜劇結束了” - The State of Italy - Wine, Culture, All of It - in 2120

“Italian investment of time and resources in importing wine to China will ultimately turn out to be a big mistake. The Chinese will eventually get their production to a level where they can be seen as prestigious as the first growths of Bordeaux (the French are complicit in helping them get there, and along the way, have sold their souls for a buck). And when the state media of China convinces Chinese (or compels them) to be loyal to their homegrown wine, which is better than anywhere else in the world, "La Commedia è finita" [ 喜劇結束了]. Italian wine will have been pared down to miniscule levels, and will be so rare and exclusive as to be the private domain of billionaires and NPC apparatchik. You and I will be dead then.” – Luisa Parker-Ragg in 2020

Assisi - February 14, 2120 A.D.

Where to start? As everyone knows by now, around 2040, things got tough for Italians in these parts. The Chinese population alone in Tuscany was nearing 500,000, displacing many generations of Tuscans who died in the 1st Pandemic of 2020. Along with that, the birth rate declined so extensively that it was hard to keep some of our industries going. Native manufacturing all but disappeared. And farming wouldn’t have survived if not for AI. Vineyards began to shrivel, with no one to work the land. And then, as if overnight, we found out that China owned 58% of Italian land and industry. We had been invaded, overrun and taken over by our own hubris and inertia. Now we are a colony.

Burning Man At 50 - Five Gen ΑΩ Women Who Are Changing Wine and the World

Reporting from Black Rock City, August 31, 2036...

This is Leia Rippley; I am now 85. And as they say, 85 is the new 30, thanks to nano-extenders and the little solar generator that keeps my heart pumping. With global warming, there is plenty of sun, and Black Rock City, with its average temperature, this time of the year, at 125°F, my heart has another 40-50 years. That is if Terra does. Fortunately, I also had a vortex personal cooling rib-cage installed in 2025, and have only had to rebuild it three times. But, it’s all good, I’m cool.

"There are no interlopers in my vineyard - they all are indigenous living things"

Pt. VII

All we knew was that they were grown above in the vineyards in their native state. And they were made in a natural way. Not in the prepossessed way of the present in which every wine maker, merchant and marketer who wants to be seen as “in” make statements with regards to their sustainability, their non-interventionism, their indigenous yeasting, their no sulfur regimen, all the trigger words to mark that one has “arrived” in the world of real wine. None of this was stirring in these dark, cool, quiet rooms.

I arrived Monday morning and Daria met me at the door. “Signore, Diana is still asleep. She had a rough couple of nights. Maybe a stomach flu. She’ll eventually be up. Come in and have some coffee and we will wait a few minutes.”

Diana had sidestepped a brief encounter with cancer some years ago. She was clear of it, but as it happens with things that age, something always comes up. The goal isn’t to live forever, no one can do that. It’s just to steer clear of as many infirmities as one’s constitution (and resilience) will allow. Diana was tough. But even the strong stumble. We would wait.

Cracking Open the Corycian Cave (and the Key to Peace)

Pt. VI

"This was my revolution. Italian wine, in 1957, was not so delicious. It had alcohol, lots of dried earth flavor, but it was lacking life. I wanted the wine to be young and vibrant, youthful. Not tired. Not vinegar. Not brown. Red, like my blood. White, not brown. Like the clouds. And golden yellow, like a sun setting. I was totally immersed in this dreamworld, and there was nobody telling me to stop. And so, I ventured forth, and began my symphony of wine in 100 movements."

Daria let me in, it was barely sunrise and Diana was in her little study. As I approached her, I noticed the dog-eared book she loved so much was open to this passage:

“When it is understood that one loses joy and happiness in the attempt to possess them, the essence of natural farming will be realized. The ultimate goal of farming is not the growing of crops, but the cultivation and perfection of human beings.” ― Masanobu Fukuoka, The One-Straw Revolution

I was not a philosophy buff in college, tending more towards the arts, with a sprinkling of theology and mythology in my courses. I took a non-western course of studies, and words were not the emphasis I was being directed towards. It was a visual path: painting photography, filmmaking, ancient cultures. And to my introverted being, that was just fine. But here we were, in this little room, with these words. Perhaps words could be an artform too? In the hands of someone like Masanobu Fukuoka, this was a certainty. I’m not even sure my last sentence is defensible within philosophical discourse. I went into the kitchen; I needed some coffee.

A Symphony of Wine in 100 Movements

Pt. V

Who could we get here to help us, help this amazing woman who was unknown, outside of Tuscany and Florence, but, in my mind, was one of the greatest winemakers the world has ever known?

As it turned out, my career back home took a turn. In fact, everything changed, and in some ways, for everyone. The stock market crash, the fall of the Berlin wall, the end of the old order and the dawn of an age that humans weren’t quite prepared for – the internet age. But that was a good 10-15 years away from reaching its out-of-control momentum that we are now (in 2019) only realizing. Facts, reality, the cliff ahead, careening in a driverless vehicle, pedal to the floor, with no bridge and no parachute.

Meanwhile the consolidation of the wine trade in America saw me jobless for the first time in my adult life. I was adrift, floating and in Italy. And there was this treasure trove of wine, made over the decades by this amazing winemaker, Diana. Even though she was an elder, she showed no signs of stopping in the foreseeable future. It appeared that fate had bound me to the mast of this ship, for now.

Creating Your Own Current in the Sea of Life

Pt. IV

“Diana pulled out a small bottle, a dessert wine. It was amber and smelled of cloves and honey and celery. Odd creature, but quite pleasant with the wedge of aged pecorino we were polishing off. “I don’t recall a time when I didn’t think about freedom… All I could think of was freedom. Freedom from these chains.”

Several years later, when I was in Florence, I was having a glass of wine with my friend. “Have you heard about Diana?” Thinking he was about to tell me something terrible, I shuddered. “No, it isn’t that. Perhaps we should go out and visit her this week?”

Living Free in a World of Chains

Pt. III

“So, my journey took me to the field and through the vines right in front of the grapes. And there they were, everyone a story, all these little passages they made, sacrificing their life for something bigger, something hopefully greater than their singular, globular being. And my task, my calling, was to listen and try and understand all their little lives and put some sense of order, and beauty, to them. That has been my odyssey. And I never even left my little località.”

Our host, who asked not to be identified, invited us to return in January, when she was pressing some dried grapes for a vinsanto. “You will return?” Of course, we promised. It would be up to us to hold true to that promise. We’d found Eldorado in the hills of Tuscany. I couldn’t imagine not going back.

What is it in the span of 100 days that could alter one’s life, sometimes radically and inextricably? After a week at the vineyard of this amazing woman winemaker, my head was spinning. And it wasn’t because we were trying all here wines. We were that, but it was more of an exercise, dare I call it an ongoing master class? I needed a breather. I went to the mountain. I sat in the cave with the master. And now I had to go home for the holidays, back to America. I ran to the plane, would have run all the way to California. Something inside me moved, was changed. And I didn’t recognize the tectonic shift that had taken place.

In Tuscany, Leaving it all Behind, for the Odyssey of a Lifetime

Pt. II
“What this person is asking, is what are we doing here? Have we come to help?” my friend translated.
We were tired, we were thirsty, and we were idiots. But we were here already, so why not help? We were young and who knows where this would lead? Of course, we were hoping to grab some enlightenment from this wise old winemaker, and maybe even taste the wine, which in Florence, was the stuff of legends. Only one restaurant had even had the wine on the list and in those days was reported to be on the list for ₤90,000 (with ₤880 = US $1.00 at the time). Of course, no one in our circle had ever seen the wine, let alone taste even a sip of it. We had to do whatever it took to get closer to that wine. We were so close; we didn’t even see the blood on the doorstep.

As we made our way to the voice, I noticed hundreds of lucciole flittering about in the fields, as if choreographed to the music of the cicadas. This place was alive! My mind raced. Who was this person we were heading towards? What strange power did he or she have over these creatures? And did it bleed over into the plant world? Or was this just a lucky happenstance? Many questions.

We finally made it to the center of the field where our mage was directing a couple of pensioners. “Good, I’m glad they sent you. We need help.” We were handed a pair of ancient wooden handled grape knives and told to “Follow me.”

An Epic Journey in Pursuit of the Evolution of Native Wine

Pt. I...in loving memory of Al Pasquino

I was living in Florence for a brief time. And at the macrobiotic mensa a friend had made mention of this mythical figure of a winemaker in the nearby hills. He suggested we go visit this person, as they were old and who knew how much longer he or she would be alive. Yes, so fabled that we didn’t even know if it was a man or a woman!

We were young, which is to say we were broke. Why else would we be taking our meals in a mensa? Oh yes, we were not carnivores, that was a fact then. And the mensa provided us with what we took to be our daily nutritional needs during a meal, at the time. Imagine, being a vegetarian (albeit la lacto-ovo one) in a world of Bistecca alla Fiorentina! And those amazing roast chickens one gets out on the country tables. But, alas, we would have to be content with our fields of greens, cicoria and rucola, and the many types of squash. And of course, eggplant. And potatoes! And tomatoes! Yes, one could see it through the day without eating the flesh of another creature, even in Tuscany. And yes, one could have “regularity,” if one were so afflicted with the inability to “let go” of things. And there were always figs.

So, we borrowed a car and headed for the hills, on our journey, in search of the mage of the Colli Fiorentini.