The e-mail one never wants to get from a winery in August

Aug 2, 2011

Dear ______,

Just to inform you that Mr. (and Mrs.) ________ did not show at the appointment.

______ __________ and ______ _____, waiting for them since 10:30, can stay until 1:00 pm. Then they have to attend other obligations and the visit will be considered cancelled.

Best regards,

_____________

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Bad enough when it happens - But when people delay their vacation and the visitor is a no-show? Oh, and the winery folks prepared a nice lunch too. And the importer folks did their due diligence in getting the no-show to fill out a form. A lot of good it did  the importer and the winery. All I can do is apologize to them profusely for something someone else didn't do.

Well, let's just say this is one of the easiest ways to incur my wrath for a very long time

But let's back track - This was a process we started back in June and then after the 4th of July holiday, we started sending out emails, via the importer and to the winery. Take a look at the process:

1) July 7, 2011
Hi Gents:

any chance Mr,______ and his wife could make a visit to ________ on Aug 2?

attached is our form - please advise

thank you,

2) July 19, 2011
Dear _____,
Unfortunately I will not be here that week because on holiday until the 16th of August.
However ______ __________ will replace me for the welcome and visit as well as _____ for a light lunch.
______ will be awaiting for them at 10:30 for welcome so that they can join the winery tour at 11:00.
Later, at 12:15, ______ will meet them again and will be their host at lunch with _____.
Everything should finish around at 2.30.
Please let me know if it meets your requirements.
Best regards,
______

3) July 28, 2011
Dear ________,

Can you please reconfirm this winery tour for Mr. ________ (party of two) for August 2nd.
I look forward to hearing from you.

Regards,
_______

4) July 29, 2011
Dear ______,
Yes everything is set up as agreed with ______.
Warmest regards,
______


5)Aug 2, 2011
Dear ______,
Just to inform you that Mr. ________ did not show at the appointment.
______ __________ and ______ _____, waiting for them since 10:30, can stay until 1:00 pm. Then they have to attend other obligations and the visit will be considered cancelled.
Best regards,

_______

6) Aug 2, 2011
Dear Alfonso,
See above – FYI
________

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As an added thank you I'd be glad to send these "no-shows" the official On the Wine Trail in Italy Vatican Approved "You're a Loser" T-shirt (in green and only in extra small). Have a nice day - you've helped to mess up a whole bunch of people's schedules and completely wasted their time.

written by Alfonso Cevola limited rights reserved On the Wine Trail in Italy