A Gen-Del Futr’spatch from Italy, Post-SARS-CoV-θ: "We Made It Through!"

Dateline June 16, 2080 – Father’s Day

Dear great-great grandfather,

I am writing this to you (or it is meant to seem like writing) because when we learned we could travel in time, or rather we could go back in time, not forward, or rather we could send things back in time, not ourselves (yet), this seemed like a good time send this communiquést.

First, Happy Father’s Day, for without you, I wouldn’t be here. Secondly, thanks to the advances that have been made in the last 60 years, we’ve been able to finally get past COVID-79 and hopefully a few years of breathing space.

A Pool, a Piano and a Painting

The times have a way of changing what one thought was important, once upon a time. Now, more than ever, the highly charged and emotional turmoil we find ourselves immersed in has illuminated abstract concepts, like legacy, fairness and respect. Along with more mundane things, like a pool, a piano or a painting.

The short answer? Not right now...

The longest period of time that passed between trips to Italy was in 1997. I hadn’t been back since 1992. Now, it has been a little more than a year, but who knows when we can return?

Looking at pictures from a livestream of Venice, it appears almost like it was in the 1700’s. Not many people, no large cruise ships in the water. A quiet, lilting kind of image, Venice has gone back to being La Serenissima. I’d love to see it like this. But not now.

Lost & Found - A letter from great-grandfather in 1920

During this down time, I’ve had the opportunity to go through boxes and papers, organizing my office. One of the packets I ran across were papers from my dad. My mom gave them to me before she died. In this packet there was a letter written to him in 1920 from my great grandfather. It was in Italian and was written in a beautiful script. His handwriting was meticulous. I gave the letter to a friend to translate. This is what it said:

Under the Influence...

#1,500

We’ve all had lots of time to think. I’ve written a dozen dystopian blog posts in my head. And I’ve pondered over Italy and what it means to me and others. And still, I can’t help thinking, how have these past three months influenced what Italy means to me, going forward?

The top 10 destinations for Italian wine exports in 2019? Once again, China wasn’t one of them. In 2020, Quo Vadis?

Young Italian wine professionals had been posing wistful pictures on their Instagram and Facebook feeds, when travel destinations such as China, Taiwan, Korea, Thailand and Singapore were de rigueur for building their Italian wine business. From first blush, one would think there’s a lot of business for Italian wine in Asia. I’m looking at the numbers from 2019 and prognosticating upon what the possibilities for growth in 2020 are.

When darkness falls on the island

“It can’t always be sunny, even in Texas!” I remember hearing momma shouting out to me, many times. She would know, having been born a few years before the 1918 Pandemic, and living the early years of her childhood, in Texas, in an orphanage, because her father had abandoned her mother and five children, one a baby boy.

Nonetheless, my mom was extremely resilient all through her almost 102 years on this earth. I often wonder how she’d deal with this “where we’re at right now” moment. It would be her very own take on things, and no doubt, she’d survive.

Life on the Island - The World As It Is

For Marco Moltinomi

Lately, I’ve been watching Italian movies by Cristina Comincini, notably “Follow Your Heart” and “Latin Lover.” We’re back in an Italy that once was, the scenery, the subjects, the people sitting together at a table, eating, drinking and talking, sometimes arguing, crying and laughing. It’s a scene many of us have witnessed or experienced numerous times, all around the world. And for the time, that world has stopped.

Life on the Island – When This is Over – Promises to Keep

Palermo - Isola delle Femmine

If there is a theme to what has been scrolling past my screen lately, it is that there are many of us who want to do it a little differently when this wave passes. And while there are as many hopeful iterations for the future as there are of us, my thoughts today are with the hopeful and affirmative ones who understand that resilience is an unbounding strength, not only in these times.

So, how will things be different, when this is over? What does your crystal ball reveal to you? Here are some of the musings I’ve gathered.

Life on the Island - À grands maux, grands remèdes

Every time I start to write something down for a blog post, I stutter. Who cares what we’re drinking or who we’re drinking it with? Or if we’re alone or with another? Or if it matches with the food we’re having? Or if the wine was made by someone who is suffering from this virus, or maybe even died from it? That level of omphaloskepsis in times like this seems a bit inane. It may be your life, what you do. Wine. But in the meantime, there’s been a seismic shift on earth.

So, I’ve come up with my plan, here on the island where I am marooned for the time being. These are my remedies in this era of the great ailment.

Life on the Island - Love, Sex & Death in Sicily

From the archives

Una Favola

Mozia 

Quali volti nell’aria?
Pirati o mercanti, maghi o scienziati
con formule e amuleti scendono sulla riva?
Quale incantesimo ferma a Mozia
il fluire del tempo?
Forse un vento del Libano
senza memoria ridesta visioni
di un sogno d’Oriente.

Nel Tofet bruciano incenso e timo.
Tanit splende con vesti di porpora
e seni di lino.
Caste fanciulle danzano sulle brezze del mare.
Pan ha sepolto il passato con vigne, alberi e capre.
Nelle luci, nelle ombre tra vasi, anfore e steli
riaffiorano sempre canti orientali.

Oh tu,
feniceo o plebeo, che adagi i tuoi passi
nella piccola isola sospesa e sognante
in remoti millenni,
volgi il pensiero a Colei, fanciulla,
che forse bruciò per te in sacrificio a Tanit.
- Vittorio Cimiotta

“Don’t go to Mozia looking for answers,” my Sicilian friend advised, “You’ll only find more questions. But by all means, go.” Those were her parting comments to me as we hugged goodbye. It would be a world far from the hazy blur of Vinitaly. But it was a must see.

Life on the Island - The Resurrection of Italian Wine

From the archives

It is truly a miracle to consider what we humans do to the land and the resilience that land exhibits. We pour chemicals on it, stir them up and grind them in. Then we put more poisons on the plants that grew up from that chemical baptism. When the leaves send their shoots and the flowers send their fruits, we then trim them, shave them and cast them to the ground.

Life on the Island - Swept Away by an Unusual Destiny in the Perilous Sea of 2020

Photograph © by Michael Housewright

It wasn’t that long ago. It was 1987. And then it was 2001. And then, 2016. But each sojourn left its mark. And along with it, beauty, solace, pain, joy and relief. Longing for a world, which is momentary, to allow one to linger just for a few more moments. Is that too much to ask?

Fortunately, our memories have pictures to help us through the dark, lonely nights. Waking up in a cold sweat, wondering if the shadow on the sliding glass door is the caller, calling me to another realm. But it passes with the rising sun.

Life on the Island - in 2020

In writing this post, I want to be mindful of the pain and suffering any of us might be having or will be having in the future. So as not to trivialize the bigger phenomenon we are all collectively experiencing, I will attempt to keep what it is we are involved with in our lives and our careers in the wine trade in perspective to larger events shaping our world.

Life on the Island - A Personal Punch-List for the Quarantined

With all respect...

Right about now, 60 million Italians are most likely climbing the walls, with the Spaniards and the French lining up to do the same. Warm blooded Latins, emotional and often uber-extroverted (well, maybe the Italians and the Spaniards). With a lot of extra time on their hands, what can I offer them, from the perspective of one who about two years ago stopped my world and got off?

I got to thinking what would be a healthy and affirmative blog post in which my brothers and sisters in the wine biz in Europe could be doing right now to get through their time of isolation. So, let’s dig in.

* Coronavirus in Italy - updates

Coronavirus in Italy - update site - [these, too ArcGis (desktop functionality only) and Worldometers]

worldwide comprehensive list nCoV2019.live

Excellent Presentation on the Latest COVID-19 Research, Hygiene Tips, and Treatment Options

https://kottke.org/20/03/excellent-presentation-on-the-latest-covid-19-research-hygiene-tips-and-treatment-options

https://drive.google.com/file/d/1DqfSnlaW6N3GBc5YKyBOCGPfdqOsqk1G/view

Should you go to Italy right now?

Yesterday I had the idea to poll friends and colleagues in the wine trade, around the world, with the question, “Should I go/come to Italy right now?” I received a dozen or so responses, all across the board. But within hours, their answers were rendered moot. Later that afternoon, Italy announced they were quarantining 16 million people on the north and restricting travel to and from the designated areas.

So, I put on my creative thinkers’ hat and pondered “What kind of response would be appropriate, considering the circumstances and lightning fast speed this outbreak has been traveling at?”

Intervista nel Futuro

#TBT - from the archives


From the 23rd Century, near a place in Tuscaremma, called Montalcinapaia.

Q. Montalcinapaia has changed, so it seems. What is the most important change, in your opinion, in wine in the last 200 years?
A. For one, we are a dry area, very arid now. Ever since the Wind War of 2059-69, this area has relied more on natural species for their survival skills than for their elegance. But we have found out that if we work in this minimal environment, we can coax a lot out of the soil.

Italian Wine and Love - At this Point in Time

Breaking: Vinitaly is postponed until June.

“It was inevitable,” so the introduction goes. Here I am, on an early Sunday morning, the wind outside is howling, pushing leaves, swaying branches, and offering an eerie air to the day. What will we hear today? We’re, all of us, on this giant cruise ship, earth, is there nowhere to go, nowhere to hide?

That’s the status, for now, here in flyover country, where everyone hopes it will fly over us. But we’re also in the global Petri dish, adapting a wait-and-see attitude. Meanwhile over in Italy…

Interview with the Ancients

#TBT - from the archives
Imagine taking a walk in a quiet place. In it, there were many souls from ancient times. They were from Greece and Italy, Sumeria and Egypt, Persia and Etruria. The voices were silent but the souls were coming through loud and clear, on a Friday afternoon on the eastern edge of Central Park.

I had just interviewed a gentleman about his life, his book and things Italian. But we didn’t quite make a connection. How could you do anything in 15 minutes, except perhaps to size each other up like two bulls in a ring? Not that it was that kind of encounter. I left feeling the need to reconnect with my roots, so I hopped on a subway and headed back a couple of thousand years, to interview the ancient ones.

On the brink of a pandemic – how will it affect Italian wine?

Photo from eturbonews.com and Getty images

I was on the phone Friday with an Italian colleague, who asked to remain unidentified, and he sounded worried. “It’s starting here,” he said, his voice shaking. “I’ve cancelled, indefinitely, any trips to mainland China.”

I asked my friend about all the Italians coming to America. We have the Slow Wine Tour already in motion in America, and the James Suckling Wine Tour will be here in my hometown on Wednesday. These are Italians who usually travel freely around the world. Places like Chengdu, Seoul and Tokyo are commonplace visits for many jet-setting Italian wine celebrities, whose wines routinely garner high 90’s scores from the many publications who tout the 100-point system. It’s a familiar 21st century occurrence to be in a Shanghai on Friday and an Austin on Monday.

Where have they been? Where are they going? Is it safe to be exposed to them?

Wine Tariffs Update

We’re sure to hear more about this in the coming months – it’s far from over. And there is a lot of emotion over this subject. I once heard Bucky Fuller say in front of a group, “You put all the politicians in a spaceship for a trip around the sun, and in six months, nobody would notice they’re gone. You put all the farmers in that spaceship instead, and in six months, we all starve.”

Wine isn’t essential for life. But for wine growers, it is. They are being punished, along with all the folks along the supply chain.

An Abruzzo Journey ~ Between the Tranquil and the Active

There is this reoccurring dream, one that has happened, even in waking hours, that sometimes I cannot distinguish between the two. This is happening more and more these days, as the reality of life becomes blurred between the tranquil and the active. It’s as if the meaning of life has swelled from merely what one does to also include one’s fanciful musings. As when we were children, so now, one may revisit that state of being, if only for a brief moment. And that is the way it is for this one when it comes to remembering Abruzzo. What was visible and what was envisioned?

Abruzzo was where I saw the birth of the golden age of Italian wine up front and personal. It is where I wandered vineyards and cellars, and talked to the old people and ate their roasted meats and drank their luscious, rich, generous red wines. It was heaven on earth and it remains a Valhalla to this wanderer, for there is so much for the mind and the body, the heart, the soul, and the eyes and the ears. And for those who thirst and hunger for the unfeigned.

“Wine? I don’t care about scores, competitions mean nothing to me and I don’t collect anything!”

– The Gen Z interview

While writing a recent story for the paper, I sat at a coffee shop and scribbled. An apparition of a  person hovering nearby saw that I had a copy of a wine magazine and asked me what I was reading. Being the quintessential introvert, I squirmed. And then I showed it to her. She could have been young enough to be my granddaughter, if I’d had one. “Last year I turned 21,” she said, and have been thinking about wine and alcohol. I had no idea they had magazines about wine!”

I was on a deadline and was pressed to finish the piece, which had nothing to do with the magazine. So, I told her I was working on something else and could I send her some interview questions. We’d earlier determined that we had mutual acquaintances and thus there would be no risk from exchanging emails. “I don’t check my email that often,” she said, “but text me when you do, so I can pull them up.” And with that I finished my flat white, she disappeared, and I boogied out the door to my next appointment.

Italian wine and the pursuit of power

Meanderings from the streets of Palermo

I’m back in my family nerve center, if only for a few hours. It is winter, the moon solitary above the deserted streets, save for a few cold and lonely Africans setting up a table to sell their wares. Soon, the Palermitani will sweep out among the streets and the alleys, on their way to market or church or coffee. In the meantime, Palermo is all mine, and I do what I often do in Palermo, camera in hand, notebook in mind – I walk in search of where we are.

Along the way I come across my little wine bar, the one in La Vucciria. I step in to have a coffee, maybe with a shot of Marsala, just for old times. The place is far from the bustling spot it will be at noon, but for now, it’s mine, just as I’ve always held it in my memory from the first time I walked in with my uncle. It seems so long ago, 1971.

Has the battle for Italian wine in high-traffic retail been lost?

Now that I’ve scaled down my activities in the wine trade, I spend more time shopping for groceries, including the occasional bottle of wine. But I’m finding something about buying Italian wine in high-traffic retail (groceries, convenience stores, drugstores) to be very discouraging, verging on the sinister. The battle Italian wine has waged, interpolating itself into the greater American culture in the last 50 years, has been lost. It’s disheartening. And it’s disgusting. Because it treats Americans in search of Italian wine in those outlets, as if they are a bunch of immature babies just looking for a sweet lollipop.

So, let’s dig in and take a look at this situation.

Black Coffee, Green Bananas and the White Fog of Winter

After a holiday season which bordered on indulgent, and passing through the time of the winter solstice, breezing right on into the new year, the days are getting longer. Every day, when it is born, will be the longest day of the year, until the summer solstice. It’s all uphill from here.

But the world of wine is lumbering in its own dark days, filled with fear, drama and uncertainty. It’s as if the bright place I would escape to, my little world of wine, has been infested with the same turmoil that the greater world is lingering over. It’s too much for this observer. There has to be a way out of this rabbit hole. Or, so says, the optimist within, the resilient one, the man in the back of the room who is not shouting “FIRE!”

Where to, Now?

Let’s take a little skin trip. Step outside of your little world, just for a few minutes. Let’s go to Italy.

“Ahh,” you say, “Been there, done that.” And yes, maybe you have gone to Italy a time or two.

There is another Italy, one that is elusive to most of us, even those who speak the language fluently. It isn’t an Italy of words. It isn’t an Italy which mandates judgement, or even preference.

It’s something I have seen inside the viewfinder of a camera, and hints of it in films. I’ve felt it while hiking in Abruzzo and driving my motor scooter around Pantelleria. I’ve smelled it in the kitchens of aunts and grandmothers, and tasted it on numerous tables, both majestic and humble. And I’ve sipped it from the finest crystal glasses to the commonplace tumblers. Still, I keep looking, thinking there is something about Italy that evades many of us.

Prohibition's 100-year Anniversary and the Disastrous 100% Tariffs - Analysis and Strategies

“Nothing uses up alcohol faster than political argument.” - Robert A. Heinlein

After reading a handful of pieces on the proposed 100% tariffs, and the plaintive pleas for it not to happen, I’m thinking: Is this all one can do, to ring the fire bell and ask people to write their leaders, sign a petition? There has to be more to it than the wringing of the hands and the signing of a petition. Those letters seldom get read. At best they’re put in piles: Yay vs. Nay. But no one is going to read them all, let alone respond. And a petition with 500 or 2,500 signatures, is that anything more than a feel-good gesture from the easy comfort of one’s laptop or smartphone? Come on.

I’d love to see someone dig in and ask the large distributors and importers what their collective plan of action is. Lobbying, donations, pressure? What is it? And also, if this is getting back at Airbus for subsidies, why should Boeing be a beneficiary when they are showing little in the way of cleaning up their own house? And why must wine (really, alcohol) suffer?

14 Year Anniversary - On the Wine Trail in Italy - The Year-End Review

This year marks 14 years on the wine trail in Italy. 2019 was also the year I transitioned from the hectic wine trade to a more tranquil life. I now write about wine for publications other than this blog, and I devote time to more reflection and am dedicating energy to other aspects of my being. For many in the wine trade, what one does seems to define who one is. I am not a fan of labels, never have been. Everyone is trying to cube us up, put us into a box, so that they can explain who we are by what we do. That’s typical Western Anglo-Saxon American silliness.

A Christmas Time Quiz for 2020 for the Italian Wine Trade

Chances are, you are already offline, having already sent out your generic holiday greetings, are not checking your email, and are ensconced somewhere in the mountains, by the seashore, with family, maybe on a beach in the Seychelles or Cuba, and settling in for a long and well-deserved holiday.

The harvest is in, the deed is done and what will be, will be. So, let’s have some fun with a short quiz.

Memo to the Italian Wine Trade: Tell Me “YOUR” Story!

Roberto Bava (L), one of Italy's great wine story tellers,
with his daughter Francesca at Vinitaly

It seems like I’ve written about this in the past. Maybe it’s just déjà vu. But for some reason, my Italian wine trade amici still need to read this. The funny thing is, my French cousins will, because they still read wine blogs. The Italians? Not so much. But I will persevere, try to help them to help themselves, even if they don’t think they need it. So, here goes.

“喜劇結束了” - The State of Italy - Wine, Culture, All of It - in 2120

“Italian investment of time and resources in importing wine to China will ultimately turn out to be a big mistake. The Chinese will eventually get their production to a level where they can be seen as prestigious as the first growths of Bordeaux (the French are complicit in helping them get there, and along the way, have sold their souls for a buck). And when the state media of China convinces Chinese (or compels them) to be loyal to their homegrown wine, which is better than anywhere else in the world, "La Commedia è finita" [ 喜劇結束了]. Italian wine will have been pared down to miniscule levels, and will be so rare and exclusive as to be the private domain of billionaires and NPC apparatchik. You and I will be dead then.” – Luisa Parker-Ragg in 2020

Assisi - February 14, 2120 A.D.

Where to start? As everyone knows by now, around 2040, things got tough for Italians in these parts. The Chinese population alone in Tuscany was nearing 500,000, displacing many generations of Tuscans who died in the 1st Pandemic of 2020. Along with that, the birth rate declined so extensively that it was hard to keep some of our industries going. Native manufacturing all but disappeared. And farming wouldn’t have survived if not for AI. Vineyards began to shrivel, with no one to work the land. And then, as if overnight, we found out that China owned 58% of Italian land and industry. We had been invaded, overrun and taken over by our own hubris and inertia. Now we are a colony.

Altamont, December 6, 1969 - The end of the '60's or, simply, childhood's end?

Altamont was dubbed “the end of the ‘60’s,” but for some of us it was simply childhood’s end. For this child of the 60’s it was a time when I left the safe confines of my desert village and moved to college, to the city. But it was outside of that city that the urban darkness descended on a typically bright and sunny California day.

What I saw, not heard - for there was a concert providing a soundtrack to all of this - was not just restless youth living in an uncertain time. It was as if the curtain of civility was being pulled back, just a little, much like what a carnival barker does to entice innocent bystanders into his tent. But this onlooker had his camera, so he stepped in and started shooting.

A late-night dispatch from a tired and wary Italian wine export agent in China

[ Imagine a scenario where Italian wine exporters, winemakers and their agents make their twice (or thrice) yearly pilgrimage to China in search of trade and success. And imagine, if you will, one of those agents sending a note in the middle of the night. It has happened many times, and as such, this one emanated from one of those cold, dark, lonely rooms, overlooking a pop-up city of millions in the middle of the night.]

Dear A,

It’s 3 A.M. and I got into my room two hours ago. I’m writing to you because it’s afternoon where you are, and back home in Italy people have sat down to their Sunday dinner. They have other, more important things on their mind than my travails in the Middle Kingdom.

I’ve just come in from another wine banquet, this time in Zhengzhou. Course after course, some recognizable, some as foreign as the Chinese characters on the signs. And wine, Italian wine. Multiple vintages of this wine or that wine. In my case, it is our Brunello, which goes back many years. How our hosts found the 1955, I’ll never know. We don’t even have it in our cave back home. But that seems to be the way it is in China. One can find things seemingly lost to history. On the other hand, one can find that here the past is shunned, forever lost. At least the truth of history. But that’s what it must be like when you live under the rule of a leader who had himself voted ruler for life. God, what I’d give to have a plate of spaghetti con peperoncino aglio olio right now, to settle my stomach and to rid my palate from the taste of smoked duck and soy.

The Absolutely Last (and Final) Wine Dinner I Will Ever Do

[Stardate -303142.8]

“It was bound to happen, eventually,” he said to himself. “After all, having done more than 600 wine dinners, what more can one say or do about Italian wine in front of a group of juiced-up bacchants on a Saturday night, getting their drink on and rushing through the courses, so the deejay can turn down the lights, turn up the noise and get them to dancing their derrières off, into the wee hours of the morning?”

And so it was, not with a bang but a sniffle, that he shuffled off the dais and proceeded to eat his cold pasta on some long-abandoned table, wondering why, why did he fall for it again?

[For what it’s worth] Who do you think you are?

♫ There's something happening here, what it is ain't exactly clear ♫

It really seems, to this fool on the hill, that the routes that wine follow, there’s a groove that has become very, very important. I’m going to break it down into the different articulations, from the source to the terminus, and offer my observations. And yes, we’re talking about wine, and how it’s intersection within our culture has changed how we see it, how we place ourselves within that context and how everything that was taken for granted 30 years ago, have pretty much been assailed in these here times. Change is constant and inevitable. And to quote, once again, a distant cousin, Giuseppe Tomasi di Lampedusa, “If we want things to stay as they are, things will have to change.” It’s not all bad news.

Young French professionals take the lead in the wine trade

Alice Paillard and Victor Coulon

When one looks back at a career and all the people and occurrences in the span of the last 40 or so years, there is overwhelming evidence that we have been in a Golden Age for wine. But as one backs away from the precipice and the younger generations take their turn grabbing the brass ring, the idea of legacy emanates.

5 Italian Wine Buyers (that I wanted to challenge, gag and thank)

Over the length of my career in the fine wine distribution channel, I encountered a few wine buyers that “took the cake,” and I mean that in every sense. In sales, as in service, the customer is king. So, I had to learn to accept, reflect and occasionally deflect. It wasn’t all half-glass stuff, though. There truly were (and hopefully still are) some exemplary buyers of Italian wine in restaurants and fine wine shops. The following five are examples of archetypal Italian wine buyers - the good, the bad and the ugly - that I had close encounters with on the wine trail in Italy.

In the Blink of an Eye

Tornadoes, Fires and Lynchings...

The path of destruction from the Dallas tornado on October 19, 2019

Everything seems to be moving so fast. Maybe it’s the contraction of time you experience as you have more of it behind you than in front of you. Perhaps it’s the residue of all the moments in the present pressing forth upon those moments in the future. I don’t know, really, but what I do know, is that things can change in the blink of an eye.

When I was in Sicily in 2016 and woke up in the back of a car that had been hit by a truck, I was dazed and confused. “Where am I?” where the first words I remember uttering. “Sit down!” was the response. Good idea. I had several broken ribs, a knee that was bulging with a hematoma and a concussion. Not to mention various neck and musculoskeletal pains since. But we were alive, we made it through.

The Weight of Time - An Ancient Tuscan Family and Vineyard

On a cool Friday afternoon in North Texas, autumn finally reached us. Time to put on the long pants, even socks. Maybe a jacket. Or pull that black Italian suit out of the closet and wear it. It fits now. After a year away from constant dining, wining and being part of the ever-so-involved wine world.

Now, it’s a different season for yours truly. But it is one I am digging in and rooting around. Not like there will be that much time, but we’re here, now. So, what is one to do?

How about a casual Friday afternoon lunch with a few friends, Italian and otherwise, all very nice, warm and cordial souls. And our hosts from Fonterutoli in Tuscany.

The Elite Cabal and Their Conspiracy for the Future of Wine

90 was the first one to arrive, always early, always ready to please. He took a seat, at a table set for twelve, and waited patiently.

He always did well in school, and afterwards, in graduate school, he didn’t finish because he wanted to get right into the swing of things. 90 is action oriented, favorite quote is, “Let’s make something happen.”

91 followed, looking a bit dazed and confused. She looked like she hadn’t slept in days, but she arrived in starched blouse and pressed trousers, no slouch was 91. Her biggest problem was that even though she excelled among her peers, she didn’t rise to the level of excellence that she was once thought capable of. But really, this was the same with 92, 93 and 94. They were good, very good. But not great. And great is what the world of premiumization is looking for. 92, 93 and 94 arrived and sat down on the other side of the table.

Are Wine Ambassadors Worth the Time and Money?

(This one is)

Is the role of the wine ambassador in the era of social media an experiment that has yet to see its star rise or has that sun already set? With wholesale consolidation approaching event horizon and with sales force automation becoming more prevalent, how do you get the drum beat, the cheerleader, when historically that was left to the distributor’s sales force?

This commentary is directed primarily towards companies (importers, wholesale distributors, wine regions and consortiums, and well-financed wineries) but if you are a wine ambassador or are considering to become one, there are some relevant points here for you as well.

Wine writers and their most faithful followers

For those perched inside the balloon of the wine world, a self-contained orb, there’s little to worry about an expanding universe. The problems of string theory or quantum mechanics matter not, to those vying for their spot on the head of the pin, placed strategically in the middle of the balloon. Little concern there is, as well, for any possibility that the sharp end of that needle might pierce their tiny world and all will be lost. Wine writers live in an alternate cosmos. There aren’t the normal repercussions that normal writers must face. The book writer, and hopeful publisher, gnash about in the trendy nosh parlors of Shoreditch, swirling their Manzanilla, while cobbling their strategy to sell 1,000 books. It’s perfect. It must be the alcohol, which casts that euphoric fog.

Oh, The People You’ll Meet! (at a wine media luncheon)

Since decamping from the day job, I’ve had more than my fair share of invites to wine media luncheons. For the most part these have been pleasurable social events. If lucky, we actually received information and inspiration. I’ve come to recognize some of the archetypal characters that populate these events. Here are a few that have stood out along the way.

The Scandal that has Shaken the Universe of the Masters of Ŝophisticated Ҫannabis

Dateline: April 20, 2049

It’s been nearly a year since 420 anxious Cannabis Sommeliers amassed at the Hotel Zig-Zag in Portland, Oregon. The purpose? To accept a challenge to pass the most rigorous testing to become one of a handful (now standing at 1937) of Masters of Ŝophisticated Ҫannabis (MŜҪ) in the world – fewer than have traveled to Mars.

Asprinio - a Ramble, a Recollection, a Revelation

“Summer will end soon enough, and childhood as well.” – George R.R. Martin

In my den, on an oak table, bottles of wine are lined up to be tasted. Wine from Sicily, from Chile, from Napa Valley, waiting. I should open them, taste them, make notes and find a way to tell readers what they’re like. But a newly aroused narrative has jumped the queue, an anamnesis, long ago filed and forgotten. And cadaver-like, it pops up, resurfaces, and appeals for its story to be told, before it is consigned once again to oblivion on the battlefield of memory.

Fury, Indignation, Outrage – Seeking Asylum from the Blitz Against Bliss

…and the wine we’ve been opening up lately, on the island.

Three years ago, I came up with this scenario that, quite possibly, the earth passed through a field of cosmic dust of unknown elements that caused a large part of the population to have experienced a mind-altering state, and not necessarily in a good way. Not a mass hypnosis (which doesn’t exist), maybe just a slight shift in the collective consciousness? Or maybe, mass psychosis? But if that possibly happened, to those who weren’t affected by the dust storm, it seems all kind of crazy was unleashed. But this is about wine, and Italian wine, so let’s get after it.

Burning Man At 50 - Five Gen ΑΩ Women Who Are Changing Wine and the World

Reporting from Black Rock City, August 31, 2036...

This is Leia Rippley; I am now 85. And as they say, 85 is the new 30, thanks to nano-extenders and the little solar generator that keeps my heart pumping. With global warming, there is plenty of sun, and Black Rock City, with its average temperature, this time of the year, at 125°F, my heart has another 40-50 years. That is if Terra does. Fortunately, I also had a vortex personal cooling rib-cage installed in 2025, and have only had to rebuild it three times. But, it’s all good, I’m cool.

Regarding Wine, Writing and “Influencers”

With time comes reflection. What makes a life? What are the influences, positive and negative? What shapes one’s thoughts, preferences, aspirations? What gives one greater fear, or the occasional gloomy feeling? What offers greater clarity and purpose? How does this little microcosm relate to the larger, more immediate world of the everyday? What is it about wine and writing about wine that fills one’s butterfly net?

The bubble of the wine world and the words that swirl about in that rarified atmosphere are but a metaphor for life’s greater meaning. This is my view. It, and the role of the influencer, are the basis of this personal essay.