Italian Wine and its SMH moment

The annual Italian wine trade show, Vinitaly, has just ended, and the threatened US tariffs against Italy have just been adjusted down to 10% (for now). What a hell of a week it has been. Now what?

For those who are wondering what direction Italian wine should take in 2025, this could be a bit of a “shaking my head” moment. After all, Kyiv is 1,300 miles from Milan, less than the distance Houston is from New York. And with a protracted war that has taken trade off the table for Italy with Russia, and with an unstable reality driving the American economy (for the foreseeable future), where does Italy pivot to? Local consumption is down, as has alcohol consumption, worldwide. China is seeing their growth slow down, who is going to drink all that Italian wine? Is it time to pare down wine production in Italy? Have we reached that moment?

Where Does Italian Wine Go From Here?

The Quo Vadis Chronicles

Let’s start with the small questions, shan’t we? All kidding aside, as we are in an epochal shift, what shall Italian winemakers do to tackle the existential threat to their livelihoods, their families, and their land? What would I do if I had 5 acres of Sangiovese in Tuscany? Well, there are a number of hacks, short term, so I’ll start with that.