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Sunday, November 10, 2024

What Does the Future Hold for Wine in Sicily? A Sicilian Sojourn Pt. II

“You’ve got it all wrong, Alfonso,” a young influencer tells me. “You have to get yourself in front of the camera, show your face, strut your stuff!” Yeah, that might have been OK for me 30 or 40 years ago, but now? I don’t think so.

That was part of a conversation regarding one’s place in the world of wine and how to explode one’s brand online, as recommended by someone who is very successful at it. They also happen to be young, good-looking and affluent. None of which I purport to be, ever again.

Sunday, November 03, 2024

Always Coming Home: A Sicilian Sojourn Pt.I